THE PRODIGAL RETURNS ?

19 July 2011

THE  PRODIGAL  RETURNS  ?

Apparently, the British youth are returning to their safe havens – parent’s homes.

Nearly 25 % of all UK university graduates will head for parent’s home after graduation. And why ?

According to market research firm Mintel ( as reported in Mumbai Mirror / 14 July,2011 ), here are the reasons :

• To save money  ……………………………….  41 %

• For being between jobs / terms……...  34 %

• To enjoy home comforts ………………..   13 %

• Could not pay mortgages  ……………..   30 %

• Relationship broke-up  ………………….    25 %

And how do parents feel about this new trend ?

• Returning children hurt their finances  ……..  50 %

• Feels good to be able to help children  ……..  60 %

It seems when FaceBook fails, it is “ Father knows best “ !

With regards

HEMEN  PAREKH