PARTICIPATORY ADVERTISING

4 Nov 2011

PARTICIPATORY ADVERTISING

Source : Times of India / Nov. 03, 2011 / Excerpts from :

“ Conventional advertising makes way for participatory campaigns “

• Brands need to create communication that is personal and relevant for consumers

• How conventional advertising is making way for communication that is participatory, one which is two-way conversation between brands and consumers

• “ There is an increasing need for compelling content to engage consumers with a brand “….. Simon Bond. .CMO/BBDO

• Brands are trying hard today to ensure greater consumer engagement

• As a marketer you need to create experiences that are remarkable

• If a brand makes full optimization of new age platforms and personalizes its response to its consumers, the brand will immediately become a part of conversation that can have the potential to involve thousands of people

• Simon Bond :

• “ We are living in a true social revolution “

• Deepa Prahalad – Author and Business Strategist  

                  “  The frequency of interaction with the consumer is very  important for building up this trust “

With regards

HEMEN  PAREKH