Right now , a controversy is raging about Maggi Noodles
There are reports of FIR being filed against Amitabh Bachhan / Preiti Zenta and Madhuri Dixit , who promote use of Maggi , in advertisements
I suppose our Courts will decide if , in this specific case , whether they are guilty of any " Crime "
In any case , the immediate fall-out of this case will be that all persons acting in advertisements - and promoting any product ( - and any " Service " ? ) , will start consulting their lawyers !
But , this episode raises many questions , such as :
> MEDIA
No more product/service Ads appear only on hoardings / TV and print media . Nowadays , ads appear on Google / Social Networking web sites / mobile phones / tablets / Smart Watches etc
Soon these ads will appear on your eye-glasses , tooth brush and even on your clothes ! ( Just wait for IoT - Internet of Things , with each person on earth getting millions of IP addresses . Each " Thing " will also get its own IP address )
And what will stop Ads from appearing in thin air as holograms , just above your bed ?
And all of these will be in VIDEO format , too !
No government in the World will be able to stop these Ads from appearing wherever a recipient wants them to appear !
> VIRTUALIZATION
With virtualization around the corner , Advts will become interactive , allowing any viewer to substitute himself / herself in place of the Actor / Brand Ambassador appearing in the video . And the viewer will be able to alter the Ad-Content , as he wants !
Ultimate customization !
> CONTENT
No one will be able to stop / filter the contents of these ads , even if these are patently anti-social or spreading hate !
As per a recent BBC program , ISIL is posting some 30,000 messages ( includes many videos ) on Social Media , everyday , to recruit fidayeens
On YouTube , Videos worth 300 hours of viewing-time , are being uploaded every minute ! Impossible to censor !
> ACTORS / BRAND AMBASSADORS
Advertisers will be able to resurrect any dead person in the video to promote any product / service
National leaders / Bollywood Stars , beware !
No one will ask your permission . No one will sign any contract . No one will pay anything to your inheritors !
With plenty of films / videos shot during your life-time , your " After Avatar " may start selling contraband goods !
If in doubt , look up www.Eterni.me !
> ADVERTISERS
Don't expect a human executive to decide , WHAT to advertise , WHEN to advertise , WHERE to advertise and WHO to target
That job will be taken over by AI ( Artificial Intelligence ) algorithms !
And , unfortunately , you cannot send a " summons ' to AI ! Address unknown !
> MEDIA OWNERS / EDITORS / WEB MASTERS
If a time comes when anybody can upload , without asking permission , any Advt , at any time on any media , can Media Owners / Editors / Web Masters be held responsible for what appears on their media ?
At least , for the time being , I am " Approving ( and often, Rejecting ) " ,every single Marketing Message being composed on my web site ,
www.B2BmessageBlaster.com ( B2B ) ,
before these can be blasted by Subscribers
hemen parekh
hcp@RecruitGuru.com
--------------------------------------------------------------------------------------
There are reports of FIR being filed against Amitabh Bachhan / Preiti Zenta and Madhuri Dixit , who promote use of Maggi , in advertisements
I suppose our Courts will decide if , in this specific case , whether they are guilty of any " Crime "
In any case , the immediate fall-out of this case will be that all persons acting in advertisements - and promoting any product ( - and any " Service " ? ) , will start consulting their lawyers !
But , this episode raises many questions , such as :
> MEDIA
No more product/service Ads appear only on hoardings / TV and print media . Nowadays , ads appear on Google / Social Networking web sites / mobile phones / tablets / Smart Watches etc
Soon these ads will appear on your eye-glasses , tooth brush and even on your clothes ! ( Just wait for IoT - Internet of Things , with each person on earth getting millions of IP addresses . Each " Thing " will also get its own IP address )
And what will stop Ads from appearing in thin air as holograms , just above your bed ?
And all of these will be in VIDEO format , too !
No government in the World will be able to stop these Ads from appearing wherever a recipient wants them to appear !
> VIRTUALIZATION
With virtualization around the corner , Advts will become interactive , allowing any viewer to substitute himself / herself in place of the Actor / Brand Ambassador appearing in the video . And the viewer will be able to alter the Ad-Content , as he wants !
Ultimate customization !
> CONTENT
No one will be able to stop / filter the contents of these ads , even if these are patently anti-social or spreading hate !
As per a recent BBC program , ISIL is posting some 30,000 messages ( includes many videos ) on Social Media , everyday , to recruit fidayeens
On YouTube , Videos worth 300 hours of viewing-time , are being uploaded every minute ! Impossible to censor !
> ACTORS / BRAND AMBASSADORS
Advertisers will be able to resurrect any dead person in the video to promote any product / service
National leaders / Bollywood Stars , beware !
No one will ask your permission . No one will sign any contract . No one will pay anything to your inheritors !
With plenty of films / videos shot during your life-time , your " After Avatar " may start selling contraband goods !
If in doubt , look up www.Eterni.me !
> ADVERTISERS
Don't expect a human executive to decide , WHAT to advertise , WHEN to advertise , WHERE to advertise and WHO to target
That job will be taken over by AI ( Artificial Intelligence ) algorithms !
And , unfortunately , you cannot send a " summons ' to AI ! Address unknown !
> MEDIA OWNERS / EDITORS / WEB MASTERS
If a time comes when anybody can upload , without asking permission , any Advt , at any time on any media , can Media Owners / Editors / Web Masters be held responsible for what appears on their media ?
At least , for the time being , I am " Approving ( and often, Rejecting ) " ,every single Marketing Message being composed on my web site ,
www.B2BmessageBlaster.com ( B2B ) ,
before these can be blasted by Subscribers
hemen parekh
hcp@RecruitGuru.com
--------------------------------------------------------------------------------------
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akumar-alpha@sansad.nic.in; jpnadda@sansad.nic.in; hm.moca@nic.in;
geete@sansad.nic.in; simratbadal@yahoo.com; ns.tomar@nic.in;
rmsingh@sansad.nic.in; tc.gehlot@sansad.nic.in;
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