Friday, 29 June 2018

OK , TATA !





For decades now , we have seen this salutation painted behind many trucks plying on Indian roads



Before long , expect those roadside painters to start painting , on backs of Electric Vehicles :



ONE  TATA  !



Following  news report will explain :




Summary of how TATA Group plans  to meet every need of EV ( Electric Vehicle ) buyers :



*   Tata Motors    >   will offer the vehicle ( electric , of course )



*   Tata  Power    >    will set up battery charging stations



*   Tata Realty     >    will help build physical infrastructure , depots, or dedicated
                                electric vehicle stations



*   Tata  Finance  >   will offer financing or leasing solutions



*   TCS                 >   will help develop an app or software platform  [  Internet of


                                   [  Both at the customer end and at the Company end / Offer
                                    backend support ]






Tata Motors MD , Guenter Butschek told ET :



“ The concept of  ONE  TATA  emerged when the company tried to send its ELECTRIC BUS idea for State Transport undertakings .



The State Utilities asked for a COMPLETE SOLUTION and were willing to pay for use of services



When we looked around , we said, this group can be of great value and can jointly leverage a new opportunity in the market and this is a multi-billion market in the mid to long term if we just join forces .



And , we started to build according to the tender requirements as a consortium



The same can be applied in PVs ( Passenger Vehicles ) as well



( We ) can offer ‘ complete peace of mind ‘ solution, including :



#   Apps for employees to track their pick up or drop time , travel time



That too in a protective environment which is predictable , doing away with issues on
 RANGE or CHARGE challenges 





Although , in the past few months , I have sent several emails to EESL , trying to persuade it to modify its existing order on TATA / M&M ( 10,000 Electric Cars ) to a LEASING CONTRACT , I think ONE TATA would convince him of the feasibility / practicality / frugality of my suggestion



Ready Reference :







30  June  2018




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