Article link:
Central
Consumer Protection Authority issues guidelines for prevention of misleading
advertisement in coaching sector
Extract
from the article:
The Central Consumer Protection Authority
has introduced guidelines aimed at curbing misleading advertisements in the
coaching sector.
These guidelines will not only apply to
coaching centers but also to endorsers.
The objective is to protect students and
the public from deceptive marketing practices prevalent in the coaching
industry.
By targeting all individuals involved in
coaching, these guidelines seek to ensure transparency and honesty in
advertising to prevent exploitation of consumers.
The guidelines emphasize the importance of
ethical advertising practices in the coaching sector to safeguard the interests
of students and maintain the integrity of the educational system.
Through this initiative, the Central
Consumer Protection Authority aims to create a fair and trustworthy environment
for individuals seeking coaching services, thereby promoting consumer welfare
and combatting misleading advertising tactics prevalent in the industry.
My
Take:
Manipulative
Advertising ? You aint seen nothing !
"The battle against deceptive
advertising practices is not new. Just like Abhimanyu faced challenges in
navigating the Chakra-vyuha in the Mahabharata, consumers today navigate
through complex advertising landscapes.
The recent government's call to online
platforms to avoid dark patterns echoes the need for transparency and fairness
in advertising."
Call to Action:
To the Central Consumer Protection
Authority, continue to enforce strict guidelines and regularly monitor the
implementation of these rules in the coaching sector.
Educate consumers about their rights and
provide avenues for reporting misleading advertisements to ensure a fair
marketplace for all stakeholders.
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With regards,
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