Article link:
Read
the article here
Extract from the article:
E-commerce, led by quick-commerce, has emerged
as the fastest-growing channel in Q2 for FMCG companies, according to The Hindu
BusinessLine. The article highlights that SENSEX is the fastest-growing channel
for these FMCG companies. Notably, this channel is also experiencing rapid
growth globally for these companies.
In a tech-savvy move, FMCG giants like Nestle,
ITC, Parle Products, LT Foods, and Coca-Cola are utilizing real-time data
exchange and demand forecasting to prevent stock-outs at quick-commerce
(Q-comm) platforms such as Blinkit, Swiggy Instamart, BBNow, and Zepto.
My Take:
A. F
- Commerce
The concept of "F-Commerce" proposed
in one of my previous blogs seems to align perfectly with the current dynamics
of e-commerce growth in the FMCG sector. Mukesh Ambani's innovative approach to
creating a hybrid model of e-commerce resonates with the rapid expansion of
online channels like quick-commerce. This shift towards a new paradigm in
commerce reflects the need for agility and adaptation in a fast-paced market.
B. ARE
YOU FAST?
In the blog emphasizing speed and agility in
business, the mentioned scenario where fast overtakes slow is vividly playing
out in the FMCG industry's adoption of quick-commerce channels. Companies
embracing real-time data exchange and swift demand forecasting are positioning
themselves to outpace competitors. The urgency to register and act swiftly
highlighted in the blog is mirrored in the proactive strategies adopted by FMCG
giants to leverage technology for efficient stock management.
Call to Action:
To the FMCG companies mentioned in the
article, I urge you to continue innovating and collaborating with tech-driven
solutions to stay ahead in the dynamic market. Embrace the agility advocated in
the concept of "F-Commerce" and prioritize speed and adaptability in
your operations to thrive in the evolving landscape of e-commerce and
quick-commerce.
With regards,
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