Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Tuesday 29 October 2024

Payments companies

 

Payments companies hear the jingle of money via sound box ads

 

Extract:

 

The article discusses the innovative use of sound box ads in the fintech industry to target impulse-buying consumers. Companies like FMCG, Paytm, PhonePe, and BharatPe are experimenting with audio ads played through sound boxes placed in retail stores.

 

These sound boxes are seen as tools to boost revenue and build merchant confidence by providing a tangible and reassuring voice confirmation of digital payments.

 

The dynamic shift towards incorporating physical devices like sound boxes in the digital payment landscape reflects a strategic move to enhance customer experience and drive revenue growth.

 

In an era where digital transactions dominate, the introduction of sound boxes marks a shift towards blending the virtual and physical worlds to create a more engaging and trustworthy payment environment.

 

This innovative approach underscores the evolving strategies of fintech giants in adapting to consumer behaviors and preferences, ultimately aiming to create a seamless and secure transaction experience for both merchants and consumers.

 

My Take:

 

Something Is Better Than Nothing….27/08/2023

 

In my blog post titled "Something Is Better Than Nothing," I highlighted the significance of adopting unconventional solutions like sound boxes in the fintech industry. The transition from digital payments back to cash due to security concerns mirrors the importance of innovative tools to regain trust and propel financial inclusion.

 

The integration of sound boxes not only addresses verification challenges but also exemplifies the necessity to think beyond conventional digital strategies to drive tangible outcomes.

 

Reflecting on the transition from digital to cash payments discussed in my blog, the advent of sound boxes emerges as a pivotal solution to bridge the gap between traditional digital methods and physical reassurance sought by merchants.

 

The willingness of merchants to invest in sound boxes signifies a shift towards embracing technology that blends convenience with human interaction, illustrating the fusion of innovation and practicality in the fintech landscape.

 

Call to Action:

 

To the fintech industry leaders and decision-makers mentioned in the article, I urge you to embrace the evolving payment dynamics facilitated by sound box ads.

 

Explore opportunities to enhance customer engagement and revenue generation through innovative solutions that prioritize user experience and merchant confidence.

 

Embrace change, experiment with novel technologies, and pave the way for a more secure and seamless payment ecosystem.

 

With regards, 

 

Hemen Parekh

 

www.My-Teacher.in

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