Mercury displays a
“ Pulling and Gobbling “ effect . When spread on a flat surface, the bigger
blob pulls towards itself, number of smaller blobs and then gobbles them up
Reliance Retail
seems to have acquired a similar capability
Here is how :
Rel Retail to partner Electronics
Stores / Eco
Times /
18 Aug 2021
Extract :
Ø Reliance Retail has begun trying out a “ hyper-local “ initiative for electronic products whereby any
order for Smartphones, TVs, Refrigerators and Washing Machines on its
e-commerce platform JioMart will be sold and delivered by the NEAREST STORE
Ø People aware of the development told ET that the
company will soon REACH OUT to some 800,000
NEIGHBOURHOOD STORES that are currently selling
its Jio telecom connections, apart from other local electronic and mobile phone
stores, and offer them a chance to CONVERT their enterprises for such hyper
local sales, an initiative it has named “ JioMart Digital “
Ø The 7,000 –
odd company-owned JioPoint neighbourhood outlets
will also be part of this HYPER-LOCAL network
Ø Reliance Retail is Mukesh Ambani led Reliance
Industries’ retail arm
Ø Its JioMart Kirana is a similar initiative that
ON-BOARDS kirana stores selling food and grocery. There are more than 150,000 such outlets under this
umbrella
Ø The executives cited earlier said, JioMart will
operate both as an eCOMMERCE VENTURE and an “ ONLINE to OFFLINE PLATFORM “ with initiatives like JioMart Digital and JioMart
Kirana
Ø Reliance wants to make its “ ONLINE to OFFLINE “ initiative, the world’s
largest
Ø The JioMart Digital stores will do CATALOGUE SALES for
consumers who do not have access to the JioMart App
Ø JioMart is integrating the electronics and mobile
phone categories into its App across the country
Ø These stores will BUY the products from Reliance’s 500 odd WAREHOUSES and undertake the LAST MILE FULFILMENT
Ø They will also provide Reliance Retail’s solutions
such as :
# After Sales
Service
# Installation
# EMI and
finance options
-
and
offer,
# Latest models at best possible price ( as sold through the Reliance
Digital outlets )
MY TAKE :
Some 3 years ago, I wrote :
Ø MA = DA x
4,000,000 ? ……………………………………….[ 17 July 2018 ],
- Where I described in detail, what I envisaged could be Reliance
Retail’s strategy, in respect of :
-
-
# Sales
-
# Supply
-
# Inventory
-
# Delivery
-
# Finance
-
# Marketing
Those interested in
knowing “ what comes next “ , might want to look-up :
Ø Reliance
Retail : a Guess comes Good ……………………….[ 31 July 2021 ]
It is only a matter
of time before Management Institutions around the world, teaching MARKETING ,
make this a CASE–STUDY
for their students, requiring the students to supply answers to :
Ø Did Reliance Retail get any special favours
from Government of India ?
Ø What “ Competitive Advantage “ did
Reliance Retail enjoy over Flipkart / Amazon etc ?
Ø What role did Reliance’s mobile arm (
Jio ) play in helping Reliance overtake competition ?
Ø
How much did investment by Facebook and Google
in Reliance help its game-plan ?
Ø Did Amazon / Walmart fail to understand
purchase behavior of Indian Consumers ?
Ø
What role COVID pandemic play to accelerate
JioMart’s expansion strategy ?
Ø Did Amazon-Walmart made a mistake in
trying to replicate in India, their American Business Model ?
Ø
Do Indian consumers trust their neighbourhood
Kirana store owner more than Amazon-Walmart ?
It is very likely that those students will find their arguments /
answers at link above
With regards,
Hemen Parekh / hcp@RecruitGuru.com / 18 Aug 2021
CC :
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