4 Nov 2011
PARTICIPATORY ADVERTISING
Source : Times of India / Nov. 03, 2011 / Excerpts from :
“ Conventional advertising makes way for participatory campaigns “
- Brands need to create communication that is personal and relevant for consumers
- How conventional advertising is making way for communication that is participatory, one which is two-way conversation between brands and consumers
- “ There is an increasing need for compelling content to engage consumers with a brand “….. Simon Bond. .CMO/BBDO
- Brands are trying hard today to ensure greater consumer engagement
- As a marketer you need to create experiences that are remarkable
- If a brand makes full optimization of new age platforms and personalizes its response to its consumers, the brand will immediately become a part of conversation that can have the potential to involve thousands of people
- Simon Bond :
- “ We are living in a true social revolution “
- Deepa Prahalad – Author and Business Strategist
“ The frequency of interaction with the consumer is very important for building up this trust “
With regards
HEMEN PAREKH
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