Just came across following news :
BARC
India to launch integrated TV plus Out Of Home measurement service
Highlights :
Starting this year, BARC India will be integrating TV and Out of Home TV viewership
in its BARC India Media
Workstation (BMW) software.
This first of its kind
integration of in-home and OOH TV viewing, will allow BARC India subscribers to
understand the overall viewership garnered
on TV and the combined impact of the two mediums.
This
also comes at a time when BARC India has expanded its panel to 40,000
metered homes within the committed timeline of March 2019.
The service will allow
broadcasters and advertisers uncover more value and insights into the TV
viewing behaviours both inside and outside the home. The data will also be available
in the Planning module for agencies to plan effectively and account for this
audience.
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But imagine if each Set Top Box , were to morph into a
BAR-O-Meter
That makes for 200 Million BAR-O-Meters - as against 40,000 today !
And to complete the TV VIEWERSHIP MEASUREMENT
revolution , stretch your imagination as follows :
# All of this
200 Million “ Smart Set Top Boxes “ will be tiny Super-computers with terabytes
of memory
# All of these
will be only “ Pre-paid “ versions enabling instant Online Payments from TV
Screen / Remote
# These Set Top
Boxes will show ALL TV channels , all the time, – eliminating need for ala-carte
pre-selection on
Service provider’s web site / filling up
channel selection forms of MSO ( TV Cable operators )
# A viewer
would be able to view ANY channel , any time
# Smart Set Top
Box will automatically / instantly , deduct money ( from pre-paid account of
the household ),
based on “ Per Minute “ tariff for each
channel . “ Credit Balance “ will flash in screen corner , every 10 minutes
# Being a “
Super Smart Set Top Box “ , internet will be integrated and web sites made
available on TV screen ( -
why need a
separate computer screen ? )
# Smart Set Top
Box will also enable Video – Audio Streaming services like Netflix and just announced
Apple TV+
/ Apple News
Plus / Apple Arcade etc
# Smart Set Top
Box will enable job portals ( and of course, LinkedIn ) to deliver “ Suitable /
Recommended Job
Alerts “ , and permit “ Apply Online “ , using
remote
# Solely at his
own discretion , a viewer would ,
·
Allow advertisers to display “ Customized Advts
“ on his TV screen , based on his TV Channel Viewing History
·
Rent his “ Net Surfing History “ to Social
Media Sites for a “ Monthly Rental “ of Rs 1,000
* Set
Top Box will be synchronized with Alexa – Google Home – Siri – Cortana etc to
accept voice commands
When 5G – Quantum Computing – DNA based Memory Storage –
Li Fi – Face Recognition – AR – VR – AI - Blockchain etc mature , what I have envisaged
above , is bound to happen
I am a great believer in :
If you can imagine something today , technology will
turn it into reality tomorrow !
Questions are :
# Will TRAI or
some other regulating agency try to stop the advance of technology ?
# Will some
Start Up come forward to take up this challenge to disrupt the Advertising
Industry ?
# I am sure , Shri
RaviShankar Prasadji would appreciate how this innovation could turn every Indian home into a ,
Back Factory of the World........09 Sept 2015
Back Factory of the World........09 Sept 2015
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27 March 2019
Rsvp :
hcp@RecruitGuru.com
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