Thursday, 11 April 2019

Census 2021 : an Unprecedented Opportunity

What opportunity ?

# To settle , once and for all, disputes re accuracy / up-to-date-ness of ,

· Number of Employed / Unemployed / Self Employed

How ?

By capturing this data in Census 2021

May need some revision of “ Job-Work “ related questions No 15 till 22 in the current Census Form

Would that not be a massive exercise ?

Sure . That is why Census is carried out only once in 10 years – with last one in 2011

For 2021 Census exercise, it is planned to mobilize 33 lakh enumerators who will go door to door to collect data by interviewing families ( notification already issued )

In 2011 Census, “ Housing Census “ took 6 months, followed by actual “ people census “ for 3 weeks

The average census costs over $4 per person, whereas the census in India cost just $ 0.50 per person. ( a total of $ 439 million )

But would not “ Employment Data “ captured become outdated within a few months ?

Absolutely – considering that Census is conducted only once in 10 years !

Then how do you say : ‘ Up-to-date-ness ? ‘

Thanks to,

Shri Rajiv Gauba – Home Secretary [ hshso@nic.in / r.gauba@nic.in ] , and

Shri Vivek Joshi – Registrar General of India ( RGI ) [ rgi.rgi@nic.in ],

- 2021 Census is planned to be carried out using a MOBILE APP !

Herein lies that “ Unprecedented Opportunity “

Here is how :

# In Census Form , add following optional fields :

· Aadhar ID

· PAN

· Mobile Phone Number

· E Mail ID– to be treated as “ User ID “ for accessing own data for EDIT purpose

· Password – for EDITING own data, online , at any time

· Voter ID

# Once the enumerators have uploaded all 2021 Census data in Online Database, enable each

Registered person to Update / Edit , his / her data , by logging in

# Personal Data may be updated as follows :

· Once a year ( Mandatory ) – some service deprived if he / she does not update

· As often as personal data changes

Hey ! Why would anyone take the trouble to update his personal data ?

Normally not but he would if following INCENTIVES are offered :

[ A ] Getting a Job

“ Suitable Job Alerts “ on Mobile from National Career Service

A “ Job Alert on Mobile – JAM “ Mobile App will allow a person to “ Apply Online “ against any job alert by simply touching “ Send my Resume “ .

This feature will motivate, each and every unemployed to maintain his / her data in CENSUS FORM, always up-to-date !

To achieve this, “ Submit Resume “ form and “ Post Job “ form on all major job portals and National Career Service portal, will need to be identical ( or fields mapped )

I have no doubt that if appealed by Shri Rajnath Singhji, job portals would happily synchronize their forms , to facilitate such huge economic empowerment of millions of unemployed

[ B ] Getting Money

Money is the most powerful incentive for doing any work even if that requires keeping one’s data up-to-date

For millions of poor / middle class Indians ( ie: 99 % of our population ), “ personal data “ is their only

wealth, which has remained “ untapped / latent “ so far

If “ Personal Data “ is the “ New Oil “, question is :

How can we enable an individual to “ Sell “ his ( Census ) data for money ? I have detailed that process in :

Digital Dividend from Demographic Data [ 4 D ]

This would be the greatest “ Incentive “ for 99 % of the citizens to keep their data up-to-date at all times, since it would provide a steady monthly income of Rs 50,000 !

[ C ] Getting Skills

Experts and laypersons, all agree that millions of youth remain unemployed since they lack the requisite

SKILLS

Let Census 2021 form , list all the SKILLS for which HR Ministry has developed “ Online Skilling / Reskilling /

Upskilling “ modules .

Ask the “ Respondent “ to select modules in which he wants to be trained

Respondents submitting such personal “ My Training Needs “ data, will get priority for delivery ( FREE ) of

an AR/VR headset through which he / she can “ access “ these modules. For working details, look up :

Thank You , Prakashbhai ( Javadekarji )

[ D ] Getting Rewards

Based on the number of “ Data Updates “ in a year, offer following rewards :

· Income Tax Rebate

· Free Wi-Fi access

· Mudra Loan eligibility

· Piped Water connection

· LPG Cylinders

· Priority in delivery of all government subsidies / benefits ( DBT ) / services

For confirmation, read :

Seven In Ten Consumers In India Willing To Share Significant Personal Data

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What would be the “ Road Map “ to implement this suggestion ?

· Redesign the Census Form and get wide acceptance of the same

· Redesign the “ Data Entry “ and “ Data Edit “ software

· Design “ Data Access Permission “ software which will enable a Citizen to grant different levels of “ access “ to “ Daughter Databases “ ( see Schematic Diagram below ), by appropriate selection in Census Form

· Get job portals to redesign their forms , described earlier – as also develop “ Job Alert on Mobile –JAM “ app

· By Dec 2019 , run a trial ( Pilot Project ) and carry out necessary modifications to Census Form

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12 April 2019

Rsvp : hcp@RecruitGuru.com