Background :
Of late, “ Digital Gurus “ / “ Marketing Experts “
/ “ Data Scientists “ are all excited
with the concept ,
DATA
is the NEW
OIL
They are all advocating that individuals ( Data Owners ) should be enabled to make money from selling
their own Personal / Private data
What is behind
this sudden advocacy ?
Experts have just realized that Social Media web sites
/ E Com web sites / Fintech web sites / Mobile Apps etc., have all been earning
BILLIONS of dollars every year , by selling data submitted by their users or compiled by
them surreptitiously , through snooping on their users’ online visits /
activities / purchases – and audio / video sessions
Question :
Who are buying these data and for what purpose ?
Answer :
·
Companies of all types - who wish to
advertise their products / services to billions of users
·
Advertising Agencies / Public Relations
agencies - to deliver marketing messages
·
Political Parties / Political Lobbyists - to influence voters
·
Interest groups / Think Tanks – to propagate
their ideologies
·
Terror Groups – to recruit supporters
·
Polling / Surveying agencies – to uncover
social trends …………..etc
Question :
Is there a way to make the likes of Google – Facebook –
Twitter – Instagram – WhatsApp etc to pay their users , every time they use /
sell , users’ personal data ?
Answer :
Absolutely !
Just implement :
SARAL (
Single Authentic Registration
Anywhere Login )
Related blogs :
Right to Sell My Soul ?
Wealth of Nations
How will it help
?
·
SARAL will
become the DATA REPOSITORY of 500 million current Indian internet users and
will keep growing
·
This DATABASE will become the single largest ( and
searchable ) Demographic Profile in entire World
·
Data Buyers will be allowed to search this database and compile / download “ Target Demographic Profiles “ upon online
payment of published “ Sale Price “ to SARAL
·
Such profiles will not reveal the
identities of the registered Indian users ( of SARAL ) . The compiled
profiles will be anonymized / aggregated
·
SARAL will
immediately distribute the Sale Income among the users whose data got included
in the downloaded Demographic Profie ( DBT into bank accounts of users )
Can you show how
a Buyer can generate a typical Demographic Profile ?
A buyer may start the “ Profile Configuration Process “
by selecting a “ profile value “ and then keep “ filtering to zero in “ , on
the desired outcome . He can start and stop at any result to click “ Add to Shopping
Cart “ . He can even “ select / unselect “ as he proceeds
Serial No
|
Demographic Profile Set
|
Selected Profile Value
|
No of Records found ( eg )
|
1
|
Geography
|
Entire
India
|
500 million
|
2
|
Cities
|
A
category cities
|
300 million
|
3
|
Gender
|
Male
|
250 million
|
4
|
Age
Range
|
20-25
|
80
million
|
5
|
Education
Level
|
Graduate
|
20
million
|
6
|
Degree
|
Computer
Science
|
10
million
|
7
|
Languages
spoken
|
Hindi
– English – Gujarati- Marathi
|
5
million
|
8
|
Employment
Status
|
Employed
|
3
million
|
9
|
Social
Media Presence-Postings
|
FaceBook
– Linkedin – Twitter - WhatsApp
|
2
million
|
10
|
FinTech
Engagement
|
Paytm
– BHIM – Credit card
|
1
million
|
How much can
such target profiles be refined ?
Depending upon ,
·
Initial personal data submitted by users on
SARAL , and
·
Users’ Online activities captured by SARAL ( - with
prior permission of Users ),
-
it would be possible for a DATA BUYER to refine such Demographic Profiles , to further narrow down the number of
records based on :
·
Medical History
·
Income Tax Status ( exempt / filed )
·
Credit History
·
Cultural Activities
·
Online Purchases made ( especially Clothes
& Cosmetics )
·
Travels / Tours / Family Holidays , undertaken
·
Family Data / Domicile
·
Mobile Service provider
·
Internet Service provider
·
OS of mobile phone
·
Photos on Social Media web sites
·
IoT connected gadgets in home ( Alexa –
Siri – Cortana – Google Home etc )
·
DBT Scheme benefits enjoyed
·
Schools – Colleges attended
·
Companies worked for
·
Ownerships ( flats – land – Equity –
Vehicles etc )
·
Single – Married – Divorced / No of
children
·
Veg / Non Veg / Food preferences /
Restaurants visited
·
Entertainment preferences ( Music – Movies
– Plays etc )
·
Crime record ( Traffic offences )
·
Political History ( Memberships / Elections
contested )
The list is unending
And only the very naïve would think that the existing
Social Media websites / Apps / Alexas etc do NOT know these things about us !
How much should
we charge the Purchasers for record of each user included in the download ?
Rs 50 / =
How much do you
think an user might earn per month from this arrangement ?
Assuming , his personal data gets included in 1000
downloads per month , he could end up earning Rs 50,000 per month ! ( a Universal Basic
Income without burdening exchequer )
How can millions
of Indian users be motivated to REGISTER on SARAL ?
When a Indian User visits any of these web sites , he
will get to read the ,
-
which will tell him how he can earn by registering
SARAL will also
send email / SMS to an user , every time Rs 50 / - gets transferred to his bank
account
Imagine the pleasant surprise of the user if he
receives 20 such messages in a day !
He will share this news with 500 contacts ! – adding that
this INCOME is tax-free !
Which country is
most likely to be the first to implement SARAL ?
Very likely , it will be EU
What makes you
think so ?
Just came across following news report in today’s
Economic Times :
Extract :
Online
platforms will be required to compensate publishers and creators for the content that appears on their
websites,
The
new rules mean music producers and publishers could come gunning for more money
from Alphabet Inc’s Google and Facebook Inc to compensate for the display of their songs, video
and news articles.
Does SARAL have any
supporters ?
I have come across similar views – following being the
latest :
Extract :
“If
a company wants to buy iron from a country, it must pay something to the
seller. But there
is no price tag on data, considering that it is far more valuable than iron today,” Harari said.
His solution:
may
be a union of data-producing countries, along the lines of the Organization of
the Petroleum Exporting Countries or OPEC.
According
to him, it seems likely at present that those who control data will control the world. And
where is all this data going? Currently, “to only two places – US and China
-------------
And this is what Nilanjana Bhowmick has to say :
-------------
And this is what Nilanjana Bhowmick has to say :
The
prime reason for our lackadaisical attitude is that most Indians don’t value
privacy.
We are
yet to register the value of personal information — the actual monetary,
marketable value.
My
personal data, for instance, costs roughly $2.
If I
take that as an average, then at least $2
billion worth of data belonging to 1.3 billion Indians are at stake here.
Which
is why, when this data is taken without consent, it is a financial crime.
Yes,
digitisation is the future. But let’s first plug the social, institutional and
systemic weaknesses in our systems.
( source :
Make our digital backyard safe
-------------------------------------------------------------
Added on 19 Feb 2019 :
Here are similar views expressed by Michael Spencer
Added on 19 Feb 2019 :
Here are similar views expressed by Michael Spencer
What is a Data Dividend?
More efficient than UBI in creating a fairer Capitalism.
=================================================
Dear Shri Ravi Shankar Prasadji,
If you want to put an end to the DATA COLONIZATION /
DATA IMPERIALISM of those arrogant Social Media web sites , this is the only
language that they will understand
=========================================================
15 Feb 2019
Rsvp :
hcp@RecruitGuru.com
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