Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Sunday, 19 February 2023

If You do not obsolete yourself……….

 

Context :

Efforts afoot to have built-in satellite tuners in TV sets: Anurag Thakur

 

[ Ind Express  /  15 Feb 2023 ]

 

Extract :

Information and Broadcasting Minister Anurag Thakur on Monday said efforts are afoot to have a built-in satellite tuner in television sets to offer access to over 200 channels, a move that could make set-top boxes redundant.

 

He said there has been a humongous expansion of general entertainment channels on Free Dish, which has helped attract crores of viewers.

 

“I have made a new beginning in my department.

 

If your television has a built-in satellite tuner, then there will be no need to have a separate set-top box.

 

One can have access to more than 200 channels at the click of the remote,” he told mediapersons in Mumbai.

 

The minister, however, made it clear that the decision in this matter is yet to be taken. Last December, Thakur had written to Electronics and Information Technology Minister Ashwini Vaishnaw to issue directions to television manufacturers to adopt the standards issued by the Bureau of Industrial Standards for built-in satellite tuners.

 

Television sets with built-in satellite tuners would enable reception of free-to-air television and radio channels by mounting a small antenna at a suitable place such as at the rooftop or side wall of a building.

 

At present, television viewers need to purchase a set-top box for viewing various paid and free channels.

 

 

MY  TAKE  :

 

Ø  The Future of TV Viewing ?....................................... 26  March  2019

 

Extract :

But imagine if each Set Top Box , were to morph into a BAR-O-Meter

By end of 2019 , number of households with TV sets , is likely to be close to 200 million  

That makes for 200 Million BAR-O-Meters  - as against 40,000 today !

And to complete the TV VIEWERSHIP MEASUREMENT revolution , stretch your imagination as follows :

 

#   All of this 200 Million “ Smart Set Top Boxes “ will be tiny Super-computers with terabytes of memory

 

#   All of these will be only “ Pre-paid “ versions enabling instant Online Payments from TV Screen / Remote

 

#   These Set Top Boxes will show ALL TV channels , all the time, – eliminating need for ala-carte pre-selection

      On Service provider’s web site / filling up channel selection forms of MSO ( TV Cable operators )

 

#   A viewer would be able to view ANY channel , any time

 

#   Smart Set Top Box will automatically/instantly , deduct money ( from pre-paid account of the household ),

     based on “ Per Minute “ tariff for each channel . “ Credit Balance “ will flash in screen corner , every 10

     minutes

 

#   Being a “ Super Smart Set Top Box “ , internet will be integrated and web sites made available on TV

     screen ( - why need a separate computer screen ? )

 

#   Smart Set Top Box will also enable Video – Audio Streaming services like Netflix and just announced Apple

     TV+ / Apple News Plus / Apple Arcade etc

     

#   Smart Set Top Box will enable job portals ( and of course, LinkedIn ) to deliver “ Suitable / Recommended

     Job Alerts “ , and permit “ Apply Online “ , using remote

     

#   Solely at his own discretion , a viewer would ,

 

·          Allow advertisers to display “ Customized Advts “ on his TV screen , based on his TV Channel Viewing

           History

 

·          Rent his “ Net Surfing History “ to Social Media Sites for a “ Monthly Rental “ of Rs 1,000

 

*     Set Top Box will be synchronized with Alexa – Google Home – Siri – Cortana etc to accept voice commands

 

When 5G – Quantum Computing – DNA based Memory Storage – Li Fi – Face Recognition – AR – VR – AI –

Blockchain etc mature , what I have envisaged above , is bound to happen

 

I am a great believer in :

 

If you can imagine something today , technology will turn it into reality tomorrow !

 

Questions are :

 

 

#   Will TRAI or some other regulating agency try to stop the advance of technology ?

 

 

#   Will some Start Up come forward to take up this challenge to disrupt the Advertising Industry ?

With regards,

Hemen Parekh

www.hemenparekh.ai   /  20  Feb  2023

 

 


 

 

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