Context :
Efforts
afoot to have built-in satellite tuners in TV sets: Anurag Thakur
[ Ind Express
/ 15 Feb 2023 ]
Extract :
Information and Broadcasting Minister Anurag Thakur on Monday
said efforts are afoot to have a built-in satellite tuner in
television sets to offer access to over 200 channels, a move that could make set-top boxes redundant.
He said there has been a humongous expansion of general
entertainment channels on Free Dish, which has helped attract crores of
viewers.
“I have made a new beginning in my department.
If your television has a built-in satellite tuner, then there will be
no need to have a separate set-top box.
One can have access to more than 200 channels at the click
of the remote,” he told mediapersons in Mumbai.
The minister, however, made it clear that the decision in this
matter is yet to be taken. Last December, Thakur had written to Electronics and
Information Technology Minister Ashwini Vaishnaw to issue directions to
television manufacturers to adopt the standards issued by the Bureau of
Industrial Standards for built-in satellite tuners.
Television sets with built-in
satellite tuners would enable reception of free-to-air television and radio channels by
mounting a small antenna at a
suitable place such as at the rooftop or side wall of a building.
At present, television viewers need to purchase a set-top box
for viewing various paid and free channels.
MY TAKE :
Ø The Future of TV Viewing
?....................................... 26 March 2019
Extract :
But imagine
if each Set Top Box , were to morph into a BAR-O-Meter
By end of 2019 , number of households with TV sets , is likely
to be close to 200 million
That makes
for 200 Million BAR-O-Meters - as against 40,000 today !
And to
complete the TV VIEWERSHIP MEASUREMENT revolution , stretch your imagination as
follows :
# All
of this 200 Million “ Smart Set Top Boxes “ will be tiny Super-computers with
terabytes of memory
# All
of these will be only “ Pre-paid “ versions enabling instant Online Payments
from TV Screen / Remote
# These
Set Top Boxes will show ALL TV channels , all the time, – eliminating need for
ala-carte pre-selection
On Service provider’s web site / filling up
channel selection forms of MSO ( TV Cable operators )
# A
viewer would be able to view ANY channel , any time
# Smart
Set Top Box will automatically/instantly , deduct money ( from pre-paid account
of the household ),
based
on “ Per Minute “ tariff for each channel . “ Credit Balance “ will flash in
screen corner , every 10
minutes
# Being
a “ Super Smart Set Top Box “ , internet will be integrated and web sites made
available on TV
screen ( - why need a separate computer screen
? )
# Smart
Set Top Box will also enable Video – Audio Streaming services like Netflix and
just announced Apple
TV+ / Apple News Plus / Apple Arcade etc
# Smart
Set Top Box will enable job portals ( and of course, LinkedIn ) to deliver “
Suitable / Recommended
Job Alerts
“ , and permit “ Apply Online “ , using remote
# Solely
at his own discretion , a viewer would ,
· Allow
advertisers to display “ Customized Advts “ on his TV screen , based on his TV
Channel Viewing
History
· Rent
his “ Net Surfing History “ to Social Media Sites for a “ Monthly Rental “ of
Rs 1,000
* Set Top Box will be
synchronized with Alexa – Google Home – Siri – Cortana etc to accept voice
commands
When 5G –
Quantum Computing – DNA based Memory Storage – Li Fi – Face Recognition – AR –
VR – AI –
Blockchain
etc mature , what I have envisaged above , is bound to happen
I am a great
believer in :
If you can
imagine something today , technology will turn it into reality tomorrow !
Questions are :
# Will TRAI or some other regulating agency try to stop the advance of technology ?
# Will some Start Up come forward to take up this challenge to disrupt the Advertising Industry ?
With
regards,
Hemen Parekh
www.hemenparekh.ai / 20
Feb 2023
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