Battery on rental

 

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Battery on rental: JSW MG drives in EV Windsor for Rs10L

Extract from the article:

The recent entry of JSW MG Motor into the electric vehicle (EV) market with the launch of a mid-sized SUV named Windsor at an enticing starting price of Rs 10 lakh (ex-showroom) has stirred up fresh competition.

The unique aspect of this offering lies in its battery-as-a-service model (BaaS), a concept that aims to separate the cost of the battery from the vehicle's overall price.

This approach, known for the first time in the market, focuses on reducing the financial burden on customers by excluding the heavy expense of the battery, potentially making EVs more affordable and accessible to a broader range of consumers.

JSW MG Motor's Windsor aims to address the challenge of EV affordability by introducing a model where the battery cost is not included in the initial purchase price.

This innovative strategy is a step towards making EVs more cost-effective and aligning with government incentives like the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme.

By offering the BaaS model, JSW MG Motor is revolutionizing the EV sector by providing a more sustainable and economical solution for potential buyers.

My Take:

Nitin Gadkariji: Architect of NEAP

"In my blog post from January 2021, I advocated for the transformation of the FAME policy to NEAP (New Electric Automotive Policy) to enhance the affordability of electric vehicles.

The recent introduction of the battery-as-a-service model by JSW MG Motor resonates with my suggestion.

This innovative approach decoupling the battery cost from the vehicle's price aligns with the concept of reducing EV costs to make them competitive with traditional vehicles, as I had proposed in my earlier blog."

Thank You NITI Aayog for e-ARPIT

"The efforts to promote electric vehicles in India, such as the subsidy comparisons highlighted in my blog post from November 2023, underscore the importance of collaborative actions by industry players and policymakers.

The introduction of the battery-as-a-service model by JSW MG Motor reflects a similar goal of making EVs more affordable and attractive to consumers.

I urge authorities like Shri Rupaniji, NITI Aayog, and SMEV to take note of such innovative approaches and leverage them to further boost the adoption of electric vehicles in the country."

At Long Last, Tesla Is Here

"Reflecting on Tesla's strategies outlined in my blog post from January 2021 and the recent developments in the EV market, the introduction of the Windsor SUV by JSW MG Motor with a focus on affordability and range addresses key challenges highlighted earlier.

The emphasis on a competitive price point coupled with advanced battery technology echoes the significance of offering compelling value propositions to potential EV buyers. This signals a positive shift towards a more sustainable and affordable EV ecosystem."

Call to Action:

To JSW MG Motor: Embrace the momentum created by the battery-as-a-service model and continue to innovate in the EV sector by collaborating with government bodies and industry stakeholders to drive further affordability and accessibility for electric vehicles in India.

With regards, 

Hemen Parekh

www.My-Teacher.in