Extract :
The aim
is to leverage the strengths of units Reliance Retail Ltd’s physical stores and Reliance Jio
Infocomm Ltd’s digital infrastructure
to boost sales in smaller towns, which have largely been untouched by modern retail and online shopping.
The Jio
Hubs project is in line with Ambani’s vision to bring together telecom, retail
and e-commerce to become a technology platform.
Reliance
Jio Hubs could showcase what is available and act like experience
centres.
Most importantly, these hubs could also hold
inventory and act as warehouses as it satisfies the 100% India owned
requirement under the draft e-commerce policy
The
company plans to set up close to 800 such Reliance Jio Hubs which will sell
all consumer items under Reliance
The
plan to reach local markets, know local merchants and local customers assumes
significance given a large chunk of Indian population still shops offline.
A few weeks ago , I conceptualized the Reliance game
plan as far as retail is concerned
In my following blog , I covered specific STRATEGIES that
Reliance could be expected to execute in respect of :
{ for details ,
read : MA
= DA x 4,000,000 }
·
SALES
All of your
merchandize will be available for selection / ordering on our ONLINE web
portal
This online
presence of your merchandize will expand / extend your " reach " to
thousands of consumers in your neighbourhood
·
SUPPLY
We will deliver to your store , all
merchandize on " Consignment " basis
This means , you do NOT need to pay us for
what we deliver to you store !
·
INVENTORY
On a continuous basis , our web server will keep a track of each and every
item of
merchandize sold from your stores
Our Server will
calculate , your " Stock Movement "
·
DELIVERY
Not only we will deliver the merchandize to your store , but
we will also pick up "
ordered Items " ( for ONLINE orders only ) , from your store and deliver
the same to
your customers !
·
FINANCE
As explained earlier , you
will have a bare minimum need for " Working
Capital " ,
since all of your stock will be on "
Consignment " basis
We will collect the " ONLINE PAYMENTS " directly from the customers and " Credit "
We will collect the " ONLINE PAYMENTS " directly from the customers and " Credit "
the same to your " online sales
account " with us
·
MARKETING
Not only will we carry out all
marketing for your ONLINE sales ,
we will help you
With your
OFFLINE marketing , through introduction of the following technology-
enhanced features :
====================================================
And then I added ( I assure you , I have no inside information ) :
Reliance has plans to take on lease , thousands
of premises and offer the same to " unemployed graduates (
preferably , tech savvy )" to set up such
retail shops
Without need for " fixed " or " working " capital , we hope to be able to attract many to become our franchisees
Without need for " fixed " or " working " capital , we hope to be able to attract many to become our franchisees
Of course , it is not
going to be a “ walk over “ for Reliance, what with ,
Dear young unemployed
Indians,
Seize this opportunity
. Rush your profile to Reliance
Retail !
20
Sept 2018
www,hemenparekh.in / blogs
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