Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Saturday, 24 July 2021

Can TESLA beat MATAM ?

 


 

Unlikely

( MATAM = Maruti – Ashok Leyland – Tata – Ather – Mahindra )

 

Context :

Tesla seeks lower taxes on sale of imported EVs in India: Report  /  Business Standard / 24 July 2021

Extract :

Tesla Inc. has sought lower taxes on import of electric vehicles in India

The California-based maker of electric vehicles has written to the transport and industry ministries for reducing import duty on electric cars to 40 per cent from the current range of 60 per cent-100 per cent for vehicles depending on their import value

Earlier, Reuters reported that Tesla has pitched to Indian ministries to reduce federal taxes on imports of fully assembled electric cars.

Tesla is seeking to enter India, one of the world’s biggest emerging car markets, where electric vehicles account for less than 1 per cent of new passenger vehicles and two-wheeler sales compared with 5 per cent in China.

The company also wants the government to scrap the 10 per cent social welfare surcharge on electric vehicles which was introduced in 2018.

Earlier this month, transport minister Nitin Gadkari had said Tesla would soon enter the Indian market and the government was already working on building electric charging stations along some highways.

The company has said the reduction in duty will help it make significant direct investments in sales, service, and charging infrastructure. The company plans to significantly increase procurement from India for its global operations and will evaluate broader investment in manufacturing and research and development following a successful launch, the company said in the letter.

==================================================

My Take :

 

[ A ]   IMPORT DUTY :

Ø  Import Duty is a Central subject . If a reduction is offered to Tesla, it would need to be offered to all fully imported electric cars, from all over the world.

This is not like the incentives / concessions that Gujarat Government offered to TATA , a few years ago to shift its NANO car project from Singur ( W Bengal ) to Sanand ( Gujarat )

      

Ø  Current Import Duty rates for fully imported Electric cars are :


#  Priced above $ 40,000  ………. 100 %

#  Priced below $ 40,000 ………….  60 %


Ø  Tesla Model 3 ( for sale in India ) is expected to be priced at…..Rs 70 Lakh ( source > Carwale.com )

 


[ B ]   TESLA PRICES :


Ø  Model 3 sells in USA currently for Rs  29,76,345  ( $ 39,990 as per Tesla website )

Ø  On this, Import Duty @ 60 % will be……………………Rs  17,85,807 

Ø  Taking the total price in India to……………………………Rs 47,62,152


 

 [ C ]    INDIAN MARKET FOR PASSENGER CARS :


Ø  No of cars sold in India in 2020-21………………………….. 27,11,457

Ø  Of the above, no of Electric Cars was………………………..       4,588 ( 0.0016 % )


 

 [ D ]   MARKET SHARE OF VARIOUS INDIAN CARS :

( Source : Average Price Tag Of Cars Sold In India Is Around ₹ 7.7 Lakh ) /  All Indian Petrol – Diesel Cars

Srl No

Brand

2018 ave ex showroom price in Rs Lakhs

2018 Vol ( Nos )

% of total

Section %

Sec A

 

 

 

 

12.3

1

Mitsubishi

29.5

296

-

 

2

Jeep

18.7

18,319

0.05

 

3

Skoda

18.1

16,692

0.05

 

4

Toyota

17.7

1,51,480

4.50

 

5

Mahindra

10.5

2,27,518

6.80

 

Sec B

 

 

 

 

25.6

6

Ford

10.0

97,804

2.9

 

7

Volkswagen

  9.0

37,010

1.1

 

8

Honda

  8.8

1,74,859

5.2

 

9

Hyundai

  8.2

5,50,002

16.4

 

10

Fiat

  7.9

        743

-

 

Sec C

 

 

 

 

61.8

11

Nissan

  7.7 ( Also Ave of entire Mkt )

   7,211

0.2

 

12

Tata

  6.6

2,14,489

6.4

 

13

Maruti

  6.2

17,31,450

51.8

 

14

Renault

  5.4

     82,368

  2.4

 

15

Datsun

  3.4

     34,375

  1.0

 

 

 

GRAND  TOTAL

3,344,616

 

 

 

 

 

 

 

 

 

 

[ E ]   PRICES OF INDIA-MADE ELECTRIC CARS ( approx. ) – Rs Lakhs


Ø  Hyundai Kona Electric ………………………………………  24

Ø  Audi e-Tron………………………………………………………….100

Ø  Jaguar i-Pace……………………………………………………….110

Ø  Strom Motors R 3……………………………………………………4.5

Ø  MG ZS EV………………………………………………………………23

Ø  Mercedes Benz EQC…………………………………………….100

Ø  Mahindra E Verito …………………………………………………10.5

Ø  TATA Tigor EV…………………………………………………………11


Even after reduction of Import Duty from 60 % to 40 % ( approx. reduction of Rs 6 lakh ), Model 3 could sell for ( approx. ) Rs 40 lakh !

      

There is no way, Tesla could compete with TATA – Mahindra – Strom !


Highly price-conscious Indian customers may even go for new ICE cars which would be FAR CHEAPER than Tesla EV ( even after duty reduction )

     

 

[ F ]   PRICES OF CHEAP CHINESE ELECTRIC CARS


Ø  The Hongguang MINI is available in Chinese market for between 28,800 yuan and 38,800 yuan. This converts to approximately $4,112 and $5,540 or ₹3 lakh and ₹4 lakh.

 

Ø  In China, Hozon Auto’s Neta N01 is one of a slew of low-cost EVs, including the $8,950 e1 minicar from Warren Buffett-backed BYD Co. ( approx.. Rs 6.6 lakh )

     https://www.bloomberg.com/news/articles/2021-03-10/cheap-electric-vehicles-in-china-bring-green- transportation-to-the-masses 



Ø  Chinese EV manufacturers have realized that ,


#  In 5 years, Indian EV market will be substantial


#  It will be also be a highly “ Price Conscious “ market , where only Electric

    Cars selling for less than  Rs 10 lakh ( after Central FAME Subsidy +

    State subsidy ) will find willing buyers

     

#   To enter this market, they will need to bring into India, their own dozen

     ( + ) cheap Electric cars


#   Apart from a very low up-front price ( as compared to Tesla Model 3 ) ,

      there is high probability that the Chinese EV manufacturers will offer

      their cars on LEASE basis to EESL / CESL ,something which Tesla may

      not offer

     

 ================================================

   

 

Related Readings :


https://supchina.com/2021/04/20/all-the-electric-car-companies-in-china-a-guide-to-the-27-top-players-in-the-chinese-ev-industry/


https://www.forbes.com/sites/jamesmorris/2021/01/09/chinese-electric-vehicles-to-look-out-for-in-2021/?sh=6f971aea75dd


Elon Musk : We offer a GREEN CARPET ………………………………….[ 03 Mar 2021 ]

 

At long last, TESLA is here ! …………………………………………………….[ 13 Jan 2021 ]

 

A Brief History of Electric Vehicles in India…………………………….. [ 30 Jan 2021 ]

 

 

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