Context :
Uber
piloting in-car tablets in Delhi and Mumbai to increase ad revenues / ET
/ 23 Sept 2022
Extract :
Ride-hailing firm Uber is piloting in-car tablets to show advertisements and value-added services to riders in Delhi and Mumbai as part of a global rollout.
These tablets will be fixed behind the front seat facing the
rider and is a way of monetising and creating additional revenue streams by showing
ads to users
“A lot of critical
engineering work for this pilot is being done by the Indian engineering team
and it is a global product,” said a source aware of the matter, adding that
the tablets will first be installed in cabs in the United States before being brought into markets like
India.
The company can show third-party ads and also cross-sell other services like Uber Eats.
“ YOU CAN SELL FOOD COUPONS FOR THE AIRPORT FOOD COURT IF YOU ARE ON THE
WAY TO THE AIRPORT,” said the
source.
Grether told investors
that the company sees three avenues to place ads - in-app, in-car, and outside the car - on the
roof.
“Uber needs to get the
product out fast because it is like a race with Lyft on who can fit the tabs
first in the car. If Lyft fixes a tab first it will be complicated for Uber to
ask the driver to install Uber’s tab,” said the source quoted earlier in the
story.
Drivers were
also keen on having these tabs installed as it attracted higher fares, and hence for Ola, a higher commission, which they
charged as a percentage of total fares.
My Take :
Ø Future
of Advertising………………………………. [ 30 Aug 2018 ]
Extract :
Two days back ,I sent following e mail
to Shri Rajan Anandan of Google
[ 'ranandan@google.com' / 'rajan@google.com' / @RajanAnandan ]
Dear Rajan,
Does following appear doable ?
But Ads, either on our TV screens or on a Billboard, are STATIC
This concept has immense possibilities in a country like India where thousands of pedestrians are all the time walking on roads
He had visited an eye doctor in the morning ( record on Mobile )
Lo and behold !
He sees on the side of the bus , an ADVT from SUNAYAN OPTICIANS , saying : FREE eye
check up for the next 15 minutes !
That advt turns into
an ad from AJANTA CHEMIST ( located 50 feet away down the road ) , where a pedestrian has a mobile
in his hand , using which , he
had ordered PENTOCID tablets in the morning
Now , if you are
wondering :
How Google will manage to deliver Ads to you if you
are sleeping with your eyes closed , no need to wonder
Who knows , these “
dreams “ might one day , even deliver “ solutions
“ to your problems ( no need to “ search “ for solutions in Google Search bar !
Millions may not care what Google
knows about them ( - and how it got to know all about them ) , if Google can
make their lives “ less miserable / less struggle / more convenient / more
comfortable / more happy “
For them , it could well be
: Privacy ko maro Goli
With regards,
Hemen Parekh
hcp@RecruitGuru.com /
23 Sept 2022
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