Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Thursday, 22 September 2022

Advertisements on the Run ?

 


 

Context :

Uber piloting in-car tablets in Delhi and Mumbai to increase ad revenues /  ET  /  23 Sept 2022

 

Extract :

 

Ride-hailing firm Uber is piloting in-car tablets to show advertisements and value-added services to riders in Delhi and Mumbai as part of a global rollout.



These tablets will be
fixed behind the front seat facing the rider and is a way of monetising and creating additional revenue streams by showing ads to users

 

“A lot of critical engineering work for this pilot is being done by the Indian engineering team and it is a global product,” said a source aware of the matter, adding that the tablets will first be installed in cabs in the United States before being brought into markets like India.

The company can show third-party ads and also cross-sell other services like Uber Eats.



YOU CAN SELL FOOD COUPONS FOR THE AIRPORT FOOD COURT IF YOU ARE ON THE WAY TO THE AIRPORT,”  said the source.

Grether told investors that the company sees three avenues to place ads - in-app, in-car, and outside the car - on the roof.


“Uber needs to get the product out fast because it is like a race with Lyft on who can fit the tabs first in the car. If Lyft fixes a tab first it will be complicated for Uber to ask the driver to install Uber’s tab,” said the source quoted earlier in the story.

Drivers were also keen on having these tabs installed as it attracted higher fares, and hence for Ola, a higher commission, which they charged as a percentage of total fares.


 

My Take :

 

Ø  Future of Advertising………………………………. [ 30 Aug 2018 ]

 

Extract :

 

Two days back ,I sent following e mail to Shri Rajan Anandan of Google

 

[  'ranandan@google.com'  /  'rajan@google.com'   /  @RajanAnandan   ]

 

 

Dear  Rajan,

 

Does following  appear  doable  ?

 

 Google Ads - Coming Soon to Billboard Near You ?

https://lnkd.in/fQn8w46

 

But Ads, either on our TV screens or on a Billboard, are STATIC

 

 It is only a matter of time before Google starts displaying  on the sides of city transport buses , DYNAMIC and CONTEXTUAL advts !

 

This concept has immense possibilities in a country like India where thousands of pedestrians are all the time walking on roads

 

 Say , a spectacle-wearing pedestrian is standing on the footpath , in front of a shop of SUNAYAN OPTICIANS and sees a BEST bus approaching .

 

He had visited an eye doctor in the morning ( record on Mobile )

 

Lo and behold !

 

He sees on the side of the bus , an ADVT from SUNAYAN OPTICIANS , saying : FREE eye check up for the next 15 minutes !

 

That advt turns into an ad from AJANTA CHEMIST ( located 50 feet away down the road ) , where a pedestrian has a mobile in his hand , using which , he had ordered PENTOCID tablets in the morning

 

 To his amazement , he notices that the Google Ad urges him to buy ANTACID tablets at 20 % discount - of course, from AJANTA CHEMIST !

 

 But this required both those guys to be “ watching “ those ads on the sides of a moving bus

 

Now , if you are wondering :

 

How Google will manage to deliver Ads to you if you are sleeping with your eyes closed , no need to wonder

 

 Google is developing devices ( Smart phones / Smart watches / Wrist bands / Google Assistant and even contact lenses with Augmented Reality / Virtual Reality / Brain Computer Interfaces and a hundred other IoT devices surrounding you 24x7  ) , all of which will “ deliver “ those Ads to your brain where these Ads will appear like “ Dreams “ !

  

Who knows , these “ dreams “ might one day , even deliver “ solutions “ to your problems ( no need to “ search “ for solutions in Google Search bar !

 

Millions may not care what Google knows about them ( - and how it got to know all about them ) , if Google can make their lives “ less miserable / less struggle / more convenient / more comfortable / more happy “

 

For them , it could well be :  Privacy ko maro Goli 

 

 

With regards,

 

Hemen Parekh

 

hcp@RecruitGuru.com  /  23  Sept  2022



 

Related Readings :


Ø  Tablets in Taxies ?............................... [ 16 May 2016 ]

 

 

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