I just came across following news :
If you’re a Mastercard holder in the
US, Google has reportedly been tracking whether you are influenced by online ads in your offline purchases for the past year
Neither Google nor Mastercard have
publicly announced the partnership, and neither company let its customers know
that their offline purchases
are being tracked through
Mastercard purchase histories and correlated with online ad interactions
Two days back ,I sent following e mail to
Shri Rajan Anandan of Google
[ 'ranandan@google.com' / 'rajan@google.com' /
@RajanAnandan ]
Dear
Rajan,
Does
following appear doable ?
Google Ads -
Coming Soon to Billboard Near You ?
But Ads ,
either on our TV screens or on a Billboard, are STATIC
It is only a
matter of time before Google starts displaying on the sides of city transport
buses , DYNAMIC and CONTEXTUAL advts !
This concept
has immense possibilities in a country like India where thousands of
pedestrians are all the time walking on roads
Say , a
spectacle-wearing pedestrian is standing on the footpath , in front of a shop
of SUNAYAN OPTICIANS and sees a BEST bus approaching .
He had visited
an eye doctor in the morning ( record on Mobile )
Lo and behold
! He sees on the side of the bus , an ADVT from SUNAYAN OPTICIANS , saying :
FREE eye check up for the next 15 minutes !
That advt
turns into an ad from AJANTA CHEMIST ( located 50 feet away down the road ) ,
where a pedestrian has a mobile in his hand , using which , he had ordered
PENTOCID tablets in the morning
To his
amazement , he notices that the Google Ad urges him to buy ANTACID tablets at
20 % discount - of course, from AJANTA CHEMIST !
But this
required both those guys to be “ watching “
those ads on the sides of a moving bus
Now , if you
are wondering :
how Google
will manage to deliver Ads to you if you are sleeping with your eyes closed ,
no need to wonder
Google is
developing devices ( Smart phones / Smart watches / Wrist bands / Google
Assistant and even contact lenses with Augmented Reality / Virtual Reality /
Brain Computer Interfaces and a hundred other IoT devices surrounding you 24x7 ) , all of which will “ deliver “ those Ads to
your brain where these Ads will appear like “ Dreams “ !
Who knows ,
these “ dreams “ might one day , even deliver “ solutions “ to your problems (
no need to “ search “ for solutions in Google Search bar !
Millions may not care what Google knows about them ( -
and how it got to know all about them ) , if Google can make their lives “ less
miserable / less struggle / more convenient / more comfortable / more happy “
For them , it could well be : Privacy ko maro Goli
31 Aug 2018
www.hemenparekh.in
/ blogs
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