Context :
Will
the imbalance between digital content and revenue from it end ?
Extract :
“We
want to create a trillion dollar digital economy. Some laws are necessary for
this. We have brought the Digital Data Protection Bill. After its law is made, citizens will get the right to protect their data.
Another
important effort is that the existing Information Technology Act will be
transformed into a new and relevant Digital
India Act in the coming months. On the basis of these two efforts, the
digital economy and digital ecosystem will get direction.
This
is what Union Minister of State for Electronics and Information Technology Rajeev Chandrasekhar said
in the closing session of the conference on ‘Future of Digital Media’ on Friday.
Union Minister Chandrashekhar said that the power of advertisements has
increased in digital media.
Advertising revenue and monetization have created an imbalance in the entire system.
Small groups and millions of people
creating digital content are being hurt by this.
He said that who will be responsible for crores of Internet users, this is also a big question.
Things like chat GPT and artificial
intelligence will change digital media in many ways.
Today 800 million
people in India are connected to the Internet. It is the largest Internet gathering
in the world. It is possible that by 2025-26, 100 crore
people in the country will be connected to the internet.
Now there is a challenge to the
dominance of big conglomerates in the Internet market.
There are also concerns about
security. Who will be responsible for the crores of internet users
?
Citing the example of Australia,
Fletcher negotiated commercial deals with news media publishers Google and
Facebook for digital media rights.
He said that after all the struggle,
news media publishers in Australia today do almost 20 times
more business from Google and 13 times more from Meta than before.
MY TAKE :
Dear Shri
Chandrasekharji,
It is indeed very
heartening to hear you talk about :
Ø Citizens will get the right to protect
their data
Ø Millions of people creating digital
content are being
hurt by this
Ø Who
will be responsible for crores
of Internet users ?
What the Australian Government has managed to extract from Google ( 20
times ) and Meta ( 13 times ), benefits
only 2 national and 10 state/territory daily newspapers, 35 regional dailies and
470 other regional and suburban newspapers .
On behalf of our 800 million Social Media Users,
I urge you to negotiate
with the BIG TECH, and get the BIG
TECH to “ compensate “ these users
for “ Selling “ their private /
personal data and minting Billions of dollars
For your “ Negotiating Strategy “, you may want to
consider my following earlier emails :
Ø
SARAL ( Single Authentic Registration
for Anywhere Login )….[ 10 Feb 2019 ]
Ø
Digital Dividend from Demographic Data [
4 D ]………… …………….[ 14 Feb 2019 ]
Ø Privacy for Sale ………………………………………………………………………….[ 26 Aug 2017]
I If DEPA = Foundation , then SARAL = Superstructure ……………….[ 08 May 2022 ]
Dear Shri Chandrasekharji,
To begin with, the
monthly compensation that you negotiate could be a certain percentage of the “ India
Revenue “ of the BIG TECH, payable to the Indian Government, who , in turn will
come out with a formula to distribute this amount amongst the users
Please convince Smt
Sitharamanji to make a BIG BANG
announcement ( in her Budget Speech on 01 Feb ),
of a “ USER DATA
COMPENSATION TAX “ (
payable by BIG TECH )
You are unlikely to come up with anything bigger for
winning all the 9 forthcoming State Elections !
With regards,
Hemen Parekh
hcp@RecruitGuru.com / 21 Jan 2023
Related
Readings :
Ø Google
India Earns INR 24,926.5
Cr As Ad Revenue; Profits Up By 53.34% In FY22
Ø
Meta
India clocks gross ad revenues of Rs 16,189 crore in FY 2021-22
No comments:
Post a Comment