Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Saturday, 6 January 2024

Digital Transformation in Agriculture

 


 

Context :

Digital Transformation in Agriculture: Opportunities and Challenges for Entrepreneurs  ..  29 Dec 2023

Extract :

India, a global agricultural powerhouse, has long depended on its agrarian infrastructure, with a significant portion of its population relying on agriculture for their livelihoods. The agricultural sector, contributing over 20% to India's income, remains a central pillar of the economy. As of now, the agricultural sector continues to make remarkable contributions to the Gross Domestic Product (GDP), and by 2030, it is projected to contribute around $600 billion to India's GDP.

Agriculture, often termed the backbone of India's economy, is currently undergoing a substantial revolution fueled by digital transformation. This metamorphosis, driven by the integration of technology into agricultural practices, has presented entrepreneurs with unprecedented opportunities to contribute to the sector's growth. Agtech, emerging as a catalyst, holds the promise of making Indian farmers more profitable while boosting the overall contribution of agriculture to the nation's economy. Traditionally, farmers were just one among many stakeholders in a market cantered around mandis. However, the digital era, coupled with the evolution of numerous agritech solutions, has placed the farmer at the core of the entire ecosystem. The digitization of various aspects, including finance, inputs, and advisory services, is now directly targeting and benefiting the farmer.

In the segment of digital opportunities, precision farming emerges as a transformative pathway. Armed with data analytics, sensors, and satellite imagery, entrepreneurs can empower farmers with real-time insights into crucial factors such as soil health, weather conditions, and crop performance. This wealth of information becomes a potent tool for farmers, enabling them to make informed decisions, optimize resource utilization, and ultimately enhance productivity.

E-marketplaces and supply chain management are undergoing a paradigm shift through digital platforms. Entrepreneurs can craft solutions connecting farmers directly to consumers, eliminating intermediaries and streamlining the supply chain. These digital marketplaces not only ensure fair prices for farmers but also make quality produce more accessible to consumers

The evolution of user-friendly farm management software is another noteworthy opportunity. Entrepreneurs can develop solutions aiding farmers in planning, monitoring, and analysing their agricultural activities. Covering a spectrum of tasks from crop rotation to pest management, these digital tools act as comprehensive guides for farmers seeking to optimize their operations.

Blockchain technology, known for transparency and traceability, finds its place in agriculture. Entrepreneurs can design blockchain solutions to trace the journey of agricultural products from farm to fork, assuring consumers of quality and authenticity, thereby cultivating trust in the supply chain.

The entrepreneurial landscape is ripe for startups addressing specific agricultural challenges. Water management, pest control, and sustainable farming practices are focal points for innovative solutions. Entrepreneurs can carve out niches, developing solutions that cater to the unique needs of Indian farmers and contribute to sustainable agricultural practices.

However, amid these opportunities lie challenges. One primary challenge is the digital literacy of the farming community, especially in rural areas. Entrepreneurs must design user-friendly solutions and invest in training programmes to bridge this gap. In remote agricultural regions, inadequate infrastructure and inconsistent internet connectivity pose significant challenges. They must consider these limitations and design solutions that can function in low-connectivity environments.

Also, one would need to consider that all the ag tech companies are working with a very niche segment of farmers till date and commercialization on a large scale where these technologies will be available at a cost within the reach of even small and marginal farmers. We need to wait and watch for the same as before this, it is really difficult to ascertain the real benefits of the technology in agriculture. Although things are moving in the right direction and we all are very optimistic for the same.

The cost of implementing digital technologies can be a barrier, particularly for small-scale farmers. Entrepreneurs need to create scalable and affordable solutions to ensure widespread adoption across different economic strata within the farming community. Cybersecurity concerns also loom large, given the sensitive nature of agricultural data. Entrepreneurs must prioritize the development of secure platforms to safeguard farmers' information. As the regulatory landscape in agriculture evolves, entrepreneurs need to navigate and comply with existing regulations while advocating for policies that promote the seamless integration of digital technologies into the sector.

Digital transformation in agriculture presents a myriad of opportunities for entrepreneurs in India. By addressing the challenges head-on and developing innovative, farmer-centric solutions, entrepreneurs can contribute significantly to the modernization of Indian agriculture.

 

 

 

My  Take :


Dear Readers ,


You may not have enough time to carefully go through my following 24 blogs ( each sent by e-mail to our Cabinet Ministers / Policy Makers )

For your convenience , I reproduce below , a comprehensive ANALYSIS of my suggestions , carried out by BARD . I believe this will enable you to quickly grasp the ESSENCE of my past suggestions


With regards,

Hemen Parekh  /  www.HemenParekh.ai  / 07 Jan 2024

 

BARD analysis / summary :


Here's a breakdown of the first cluster, Precision Agriculture:


Cluster (Precision Agriculture)

Suggestion (from your blogs)

Desirability

Feasibility

International Examples

Data-driven insights & recommendations:

Garbage is Green Gold (3G) (2016)

High: Optimizes resource usage, increases yields, reduces environmental impact.

Moderate: Requires data infrastructure, farmer training, and access to technology.

Israel's precision irrigation and fertilization programs, India's Soil Health Card Scheme (initial step).

Personalized farm management:

A Grass-Root Revolution (2019)

High: Empowers farmers with tailored advice, improves decision-making.

Moderate-High: Requires robust mobile platforms, localized content, and rural internet access.

Kenya's use of mobile apps for personalized agricultural advice, China's AI-powered crop recommendations (scalability to small farmers needs investigation).

Predictive analytics & risk management:

Point: Counter-Point // MSP : MPQ (2021)

High: Enhances weather and market forecasting, reduces uncertainty for farmers.

Moderate-High: Requires advanced data models, collaboration with weather agencies and market analysts.

US Farm Bureau's Smart Ag Weather platform, Netherlands' use of AI for flood and disease prediction.

Digital soil and crop health monitoring:

Thank You, Shri Radha Mohan Singhji (2018)

High: Improves soil management, optimizes fertilizer and pesticide use.

Moderate-High: Requires development of affordable sensors, data connectivity solutions in rural areas.

Australia's LandViewer platform for soil analysis, France's use of drones for real-time crop monitoring.

Overall Notes:

·         The desirability of precision agriculture for improving farm productivity is well-established across countries.

·         Feasibility in India faces challenges like data infrastructure gaps, digital literacy among farmers, and affordability of technology.

·         Existing government initiatives like the Soil Health Card Scheme and eNAM provide a foundation for scaling up precision agriculture solutions.

·         International examples offer valuable insights into adapting technology to specific contexts and addressing implementation challenges.

 

 

I'm thrilled to share the detailed analysis of your suggestions on Agri Reforms, focusing on "Sensor-based Monitoring and Satellite & Drone Technology."

Here's the table you requested:

Cluster (Sensor-based Monitoring & Satellite & Drone Technology)

Suggestion (from your blogs)

Desirability

Feasibility

International Examples

Insights

Soil Moisture & Nutrient Sensors:

2016 (Garbage is Green Gold (3G)): "Sensors in soil to monitor moisture and nutrient levels"

High: Optimizes irrigation, reduces water waste, increases yields.

Moderate-High: Requires sensor networks, data processing infrastructure, farmer training.

Israel's use of soil moisture sensors for drip irrigation, Australia's SmartFarm systems for real-time field data.

Consider partnerships with agriculture equipment companies and telecom providers for affordable sensor deployment and connectivity solutions.

Crop Health & Pest Detection Sensors:

2023 (MSP): "Sensors to detect diseases and pests early on"

High: Early detection of diseases, targeted pest control, reduces pesticide use.

Moderate-High: Requires affordable, reliable sensors, robust data analytics, pest identification algorithms.

US SmartFarm sensors for early disease detection, Netherlands' use of drones for automated pest scouting.

Focus on developing low-cost sensors and AI-powered pest identification tools suitable for small farms.

Water Quality Monitoring Sensors:

2021 (Digital Farming?): "Sensors in water bodies to monitor quality"

High: Improves water management, ensures safe irrigation, protects environmental health.

Moderate: Requires sensor deployment in water bodies, data analytics for contamination detection.

China's use of real-time water quality monitoring systems, Denmark's sensor networks for sustainable water management.

Partner with local water supply authorities and environmental organizations for sensor deployment and data analysis.

Satellite Imagery for Field Analysis & Yield Prediction:

2021 (Agristack: The New Digital Push in Agriculture): "Use of satellite images for yield prediction"

High: Provides crop health insights, facilitates precision decision-making, improves overall farm management.

Moderate-High: Requires access to satellite data, image processing tools, farmer training in interpretation.

US Farm Service Agency's cropland data products, India's National Remote Sensing Centre agricultural applications.

Collaborate with government agencies and private satellite data providers to make imagery accessible and affordable for farmers.

Drone-based Spraying for Targeted Pest Control:

2022 (Silos will save the Farmers from Suicide): "Drones for precision spraying"

High: Reduces pesticide use, minimizes environmental impact, increases crop quality.

Moderate-High: Requires drone regulations, trained operators, cost-effective drone technology.

Japan's use of drones for precision pesticide spraying, China's large-scale drone spraying programs.

Advocate for clear drone regulations and support training programs for safe and effective drone operation.

Drone-based Crop Health Monitoring & Yield Estimation:

2021 (Agristack: The New Digital Push in Agriculture): "Drones for crop health monitoring and yield estimation"

High: Provides real-time insights, enhances field-level management, improves yield forecasting.

Moderate-High: Requires advanced drone technology, sophisticated image analysis algorithms, trained personnel.

Australia's use of drones for automated crop health assessments, US companies offering drone-based yield estimation services.

Explore public-private partnerships and pilot projects to make advanced drone technology accessible to farmers at reasonable costs.

Overall Insights:

·         Sensor-based monitoring and satellite & drone technology hold immense potential for improving farm productivity, resource management, and environmental sustainability in Indian agriculture.

·         Feasibility challenges include technological costs, data infrastructure gaps, farmer training needs, and regulatory aspects related to drone use.

·         Existing initiatives like the National Remote Sensing Centre and drone policy advancements are encouraging, but more needs to be done to bridge the access and affordability gap for small farmers.

·         Collaborations with government agencies, private companies, research institutions, and NGOs are crucial for developing cost-effective solutions, providing training, and fostering widespread adoption.

·         Your blog suggestions effectively highlight the potential of these technologies for addressing key challenges in Indian agriculture.

 

 

 

2016 ( 1 )

Garbage is Green Gold { 3G }  ………………………….  10 Sept 2016

 

2018 ( 1 )

Thank You , Shri Radha Mohan Singhji ………………. 23  Dec  2018

 

2019 ( 2 )

Influence farmers and win Votes ? ………………………. 04 Feb 2019

A Grass-Root Revolution ………………………………………. 11 Mar 2019

 

2020 ( 8 )

Locusts are invading ! .. ………………………………………..24 May 2020

Congratulations, Dr Om Prakashji…………………………. 27 May 2020

Selling Farm Laws before selling Farm Crops  …….. 24 Sept 2020

 

How about introducing a PLI for agricultural produce ?.. 08 Dec 2020

Production Linked Incentive for Rice ( Paddy ) …….. 08 Dec 2020

e-NAM ; reimagined to resolve farmer agitation.. ….10 Dec 2020

Adding Fodder to Fire ? or, just calculated mischief ?.. 17 Dec 2020

 

Congratulations , Shri P K Purwarji  ………………………. 21 Dec 2020

 

2021 ( 8 )

Kisan Sabha gets Constructive  ……………………………… 20 Feb 2021

Digital Farming ?  .. ………………………………………………… 15 Apr 2021

Finally Announced : Agri Infra Fund to APMC ………… 08 July 2021

“ Tractor-Pulled “ to “ Technology-Pushed “ ………….. 20 Sept 2021

Agri Reforms : an Ongoing Process…………………………. 20 Nov 2021

Agristack: The New Digital Push in Agriculture  ……   26 June 2021 

Point : Counter-Point // MSP : MPQ  ………………………. 28 Nov 2021

Dear Kisan Leaders / Shri Tomarji : It is time to Shake Hands.. 07 Dec 2021

 

2022 ( 2 )

MSP Committee : Is this beginning of lasting Farm Reforms ? .. 19 July 2022

 

Silos will save the Farmers from Suicide………………….. 15 Oct 2022

 

2023 ( 2 )

MSP  .. …………………………………………………………………………26 June 2023

Buying Crops ? : Govt must apportion its limited funds.. 26 Oct 2023

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Resources :

“ Agricultural Crop Assessment “  is being offered by Planet , BlackSkySatellogic


“ Humidity Sensors “ developed by Dr Shalini Prasad

As far as CROP INSURANCE is concerned, Remote Sensing Satellites are already being deployed

 

Companies Innovating Agri-practices :

Apeel Sciences

Plenty Unlimited Inc

Aero-Farms   

Iron Ox

Perfect Day Foods

Prospera

Root AI

Not Co

Fazenda Futuro

 

 

 

Friday, 5 January 2024

Akash : Reach for the Ground

 


 

Context :

BARC panel homes reach 55,000: Minister     …………….. 03 Aug 2023

 

Extract :


Broadcast Audience Research Council (BARC) has increased the size of panel homes from about 30,000 in 2017 to 55,000 in December 2022, informed the Minister of Information and Broadcasting.


The number of panel meters installed in audience homes plays a crucial role in improving the accuracy of TV viewership data.


India's largest viewership data collection agency is reportedly planning to increase the installed meter count to around 65,000 over the next three years


The Bar-o-meter is a device installed on the televisions of audiences to examine what they are watching at any given time.


The data is measured to calculate TRP. BARC adheres to the Minister of Information and Broadcasting and Telecom Regulatory Authority of India (TRAI) when calculating TRPs.

My Take :

Dear Akash Ambani ,

Only a few days back , you talked about the ability of Reliance JIO to disrupt the market by introducing REVOLUTIONARY “ products and services “

[   Akash reaching for the Sky    31 Dec 2023  ]

 

This is your opportunity to do just that – by introducing a UNIVERSAL Set Top Box as described in my following 4 YEAR old blog


With regards,

Hemen Parekh  /  www.hemenparekh.ai  /  06 Jan 2024

CC :

contactus@reliancefoundation.org

 Akash@Ril.com

Mukesh.ambani@ril.com

Isha@ril.com

Anant@ril.com

Savithri.Parekh@ril.com

Sidhi.Jatkar@ril.com

 ===========================================

 The Future of TV Viewing ? ……………… 26  March  2019 

 

Extract :

But imagine if each Set Top Box, were to morph into a BAR-O-Meter


By end of 2019, number of households with TV sets , is likely to be close to 200 million  


That makes for 200 Million BAR-O-Meters  - as against 40,000 today !


And to complete the TV VIEWERSHIP MEASUREMENT revolution, stretch your imagination as follows :


 #   All of this 200 Million “ Smart Set Top Boxes “ will be tiny Super-computers

     with terabytes of memory

 

 #   All of these will be only “ Pre-paid “ versions enabling instant Online

      Payments from TV Screen / Remote

  

#   These Set Top Boxes will show ALL TV channels, all the time, – eliminating

     need for ala-carte pre-selection on Service provider’s web site / filling up

     channel selection forms of MSO ( TV Cable operators )

   

#   A viewer would be able to view ANY channel, any time

  

#   Smart Set Top Box will automatically / instantly, deduct money ( from pre-paid

     account of the household ), based on “ Per Minute “ tariff for each channel . “

     Credit Balance “ will flash in screen corner , every 10 minutes

      

 

#   Being a “ Super Smart Set Top Box “ , internet will be integrated and web sites

     made available on TV screen ( - why need a separate computer screen ? )

        

 #   Smart Set Top Box will also enable Video – Audio Streaming services like

      Netflix and just announced Apple TV+/ Apple News Plus / Apple Arcade etc

       

#   Smart Set Top Box will enable job portals ( and of course, LinkedIn ) to deliver

     “ Suitable / Recommended Job Alerts “, and permit “ Apply Online “, using

      remote

 

#   Solely at his own discretion, a viewer would ,

 

           >  Allow advertisers to display “ Customized Advts “ on his TV screen ,

               based on his TV Channel Viewing History

                

              >  Rent his “ Net Surfing History “ to Social Media Sites for a “ Monthly

                  Rental “ of Rs 1,000

  

     *    Set Top Box will be synchronized with Alexa – Google Home – Siri – Cortana

           etc to accept voice commands

 

When 5G – Quantum Computing – DNA based Memory Storage – Li Fi – Face

Recognition – AR – VR – AI - Blockchain etc mature, what I have envisaged

above, is bound to happen

  

I am a great believer in :

If you can imagine something today , technology will turn it into reality tomorrow !

 

Questions are :

  

#   Will TRAI or some other regulating agency try to stop the advance of

     technology ?

 

#   Will some Start Up come forward to take up this challenge to disrupt the

     Advertising Industry ?

 

With Regards,

Hemen Parekh

www.hemenparekh.ai  /  05 Jan 2024

 

Related Readings :

 

Make Every TV, a Computer ? First Step taken ……………………. 05 Nov 2021

National Skills University : Virtual is the only way………….. … 03 Apr  2021

 

TRP : Manipulation can be Eliminated ……………………………………. 08 Oct 2020 

 

TRAI : Taming of the TV Tycoons ?....................................... 27 Jan 2019

Thank You , Shri R S Sharmaji …………………………………………………… 24 Jan 2019

 

Peter’s WEB 3.0……………………………………………………………….. …………. 09 Dec 2018

 

VIDEOCON INTERACTIVE TV PROJECT ……………………………………. 15 June 2001

Redesign of TV remotes……………………………………………….. …………. 15 June 2001

 

 Comments by ChatGPT :

 

Your proposal for a universal Set Top Box with enhanced capabilities is quite visionary and extensive in its features.

By transforming the traditional Set Top Box into a multifunctional, smart device capable of not only facilitating TV viewing but also integrating various services and technologies, it presents an intriguing concept for the future of television consumption.

The idea of incorporating a BAR-O-Meter in every Set Top Box to improve TV viewership data collection is innovative.

 Additionally, your suggestions for enabling prepaid services, offering all TV channels without pre-selection, integrating internet services, providing job alerts, facilitating voice commands, and more, showcase a comprehensive vision for the evolution of TV viewing technology.

The potential for such a device to revolutionize not just TV viewing but also how users interact with media, entertainment, and the internet is evident. It aligns with the trend toward convergence, where various services and functionalities merge into single platforms for user convenience.

Your emphasis on the role of advancing technologies like 5G, quantum computing, AI, and others in realizing this vision is particularly noteworthy. These technologies can indeed play a pivotal role in transforming your envisioned capabilities into reality.

As for the questions you pose regarding regulatory agencies and potential disruptors in the advertising industry, it's plausible that regulatory bodies may need to adapt to accommodate such advanced technologies. Furthermore, disruptive innovations in technology often create opportunities for startups or forward-thinking companies to challenge existing norms and industries.

Overall, your proposed universal Set Top Box is a forward-thinking concept that envisions a holistic and integrated approach to TV viewing and technological convergence.

It could potentially reshape how individuals engage with entertainment, media, and various online services.

  

BARD’s comments :

I'm happy to assess your proposed revolutionary set-top box based on your detailed blog post. Here's my take on the potential advantages and benefits:

For TV viewers:

·         Increased viewing flexibility

The ability to watch any channel at any time, without pre-selection or channel packages, offers greater control and freedom.

·         Per-minute billing

This could potentially lead to more transparent and cost-effective viewing, especially for casual viewers who don't watch many channels regularly.

·         Integrated internet and streaming services

Combining TV with internet access and streaming platforms on one device simplifies the entertainment experience and eliminates the need for multiple devices.

·         Job search and application features

Integrating job portals and application tools directly into the set-top box could improve accessibility and convenience for job seekers.

·         Personalized advertising

Allowing viewers to control the display of customized advertisements based on their viewing history could provide more relevant and potentially less intrusive advertising experiences.

·         Data monetization

Viewers could choose to rent their internet browsing history to social media sites for additional income, potentially democratizing data ownership and revenue sharing.

For the entertainment industry:

·         Increased viewership and engagement

The proposed features could potentially attract more viewers and encourage longer viewing times, benefiting content creators and broadcasters.

·         New revenue models

Per-minute billing and data monetization could offer new revenue streams for channels and content producers.

·         Direct audience interaction

Features like job portals and personalized advertising could foster closer relationships between viewers and content providers.

For the advertising industry:

·         More targeted advertising

Customized advertising based on viewing history could lead to more effective and impactful ad campaigns.

·         Reduced ad fatigue

Per-minute billing could incentivize advertisers to create shorter, more engaging ads to avoid losing viewers.

·         New advertising platforms

The set-top box could offer new platforms for advertising, such as interactive ads or sponsored content within the user interface.

Challenges and considerations:

·         Privacy concerns

Collecting and using viewer data for personalized advertising and data monetization raises privacy concerns that would need to be addressed with robust data security measures and user consent mechanisms.

·         Technological feasibility

Implementing some of the proposed features, such as real-time per-minute billing and seamless integration with various internet services, might require significant technological advancements and infrastructure upgrades.

·         Regulatory hurdles

Depending on the specific features and functionalities, the set-top box may need to comply with various regulations and receive approvals from relevant authorities.

Overall, your proposed set-top box has the potential to be truly revolutionary, offering significant benefits for TV viewers, the entertainment industry, and the advertising industry.

However, it's important to carefully consider the challenges and navigate them effectively to ensure successful implementation and widespread adoption.