Friday, 8 January 2016

How is it different ?


About a year back, 8 lakh druggists and chemists went on a strike to demand action from the Centre against " illegal " online sale of medicines by E Pharmacies such as 1mg / PharmEasy / Netmeds etc

On Dec 30 2015 , Drug Controller General of India ( DGCI ) issued a circular asking online pharmacies to strictly adhere to the Drugs and Cosmetics Act and Rules

But no ban on Online Pharmacies

Online pharmacies argued :

*   We are only Search Engines which enable buyers to search for specific drugs / sellers of such drugs and place orders online

*  We neither " store / stock " any drugs nor " sell " these stored drugs

*  We pass on the buyer's order to selected Chemists , who actually fulfill the order and collect payment

*  We insist on a Doctor's Prescription in case of Scheduled Drugs

*  By providing a platform to lakhs of small chemist-shops , we are helping them to prosper

*  We are providing a buyer , many more options to choose from lakhs of small chemists

*  By increasing competition amongst Sellers, we are benefiting the buyers thru lower prices

*  We are even increasing competition among the Drug Manufacturers

*  We are helping break the unholy nexus between doctors / chemists / manufacturers

*  We are not much different in our " Scope " when compared to many other online platforms , where Buyer / Seller find each other and transact business, with minimum involvement of the online platform itself

Such platforms have existed for a long time , not only for products but even for " Services " of all kinds

But unless a fool-proof solution is found fast , things could get out of control  !

Now is the right time for finding a permanent solution to this evolving scenario  which will benefit all the parties concerned , viz:

*   General Public ( Users / Patients )

*   Doctors prescribing drugs

*   Manufacturers of drugs

*   Chemists / Druggists

*   All India Organization of Chemists and Druggists ( AIOCD )

*   Association of Drug Manufacturers

*   Indian Medical Institute / All India Medical Association

*   DGCI

*   Ministry of Health ....etc

I offer such a solution below :

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3 D - Digital Delivery of Drugs  ?

( let us call it , " Dispenser " )



My take :

*  One day , everything will be sold online from web sites 10,000 Km away !

*  There is no way march of EVERYTHING ONLINE can be stopped or slowed


My Suggestions :


*  Govt to upload a Mobile App ( DISPENSER ? ) on Health Ministry web site

*  All doctors must download it , after proper registration / authentication

*  App will get embedded with full details of that doctor who uses it

*  Doctors to enter Patient Data in App  / then enter prescribed Drug Details

*  Doctor will SMS app data entered , to concerned patient's mobile

*  Patient will SMS entered app data to mobile of Chemist of his choice

*  Chemist will deliver the medicine to the patient with Bill Details in App

*  Users ( Buyers of medicines ) will make payment to the concerned
   Chemist ,thru a Mobile Wallet embedded in DISPENSER app

*  Every action / transaction on App , will get automatically emailed to
       web Servers of ,
   
       #  Health Ministry

       #  All India Medical Association

       #   All India Organization of Chemists and Druggists ( AIOCD )

       #   Drug Controller General of India


Advantages :

*   Jobs / business of Chemists / Druggists saved

*   Great convenience for patients / no need to visit Drug Store

*   No chance of Chemist " misinterpreting " doctor's handwriting !

*   Full History of

     #  Each purchase

     #  Each Patient.... ( great benefit to Prescribing doctors )

     #  Each Drug......  ( great benefit to Pharma Companies  )

     #  Each Chemist Shop...  ( great benefit to Govt / AIOCD / Tax Dept )

     #  Each Doctor........  ( great interest to All India Medical Association )


*   Analyzing billions of such Mobile App based transactions , using BIG
     DATA analytic , will yield mind-boggling PREDICTIVE TRENDS , which
     will help spot potential outbreaks of epidemics , beforehand

For the benefit of millions , let us harness the Online Delivery technology

That is the only way  DIGITAL INDIA  can benefit the entire society

Solutions to all the problems of the World are known

Only Unknown are those dedicated persons determined to implement  !


-------------------------------------------------------------------------------------

hemen   parekh

09  Jan  2016

www.hemenparekh.in / blogs
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