Self - Advertizing Black Money ?

Hindustan Times ( 07 July 2016 ) carries following headline :

" Black Money Window : Tax dept launches Rs 100 cr ad campaign "

As per that report , Rs 100 cr will be spent to advertize government's Income Declaration Scheme as follows:

#  Printing of the Scheme details on the back of boarding passes of 7 airlines

#  Printing details on Railway tickets  ( First Class / II tier A/C )

#  Promoting 3 minute videos on Youtube , Twitter , Facebook and other Social Media platforms

#  Asking tax officers to circulate videos on WhatsApp to their contacts

#  Conducting Town Hall meetings / Issuing of book-marks / Ads in Shopping Malls - Clubs - Showrooms etc

#  Posters in regional languages at stalls / local fairs in tier II / III cities

Dear Policy Makers :

NDA government has repeatedly said that this is a " One Time " window for the BLACK MONEY holders to come clean

It follows that this proposed spend of Rs 100 cr , is also a " One Time " expense and this advt campaign will stop on September 30 , so that the black marketers can resume their activities , as before !

But how about spending that money to embed RFID micro-sensor into 1000 cr individual notes of Rs 500 / Rs 1000 ( @ 10p per sensor in each note ) ?

And enable those high denomination notes to advertize their GPS locations ( 24*7 ) , to the Income Tax Department , as soon as they manage to connect with internet anywhere

And , like me , if you consider that permanent elimination of BLACK MONEY takes precedence over any privacy concerns of our citizens , then also implement a Mobile App - OMNI , ( like TraiMyspeed app of TRAI ) , which will enable the Government to track physical movement of each and every high denomination note as it moves from one pocket to another pocket ? ( see my yesterday's blog : March of the Algorithm )

If we sincerely want to save those 1.2 million Indian children ( under age 5 ), from starvation deaths every year , we must not bother about the privacy of those who have stashed away Rs 340 lakh*crore of BLACK MONEY locally , ( ten times the amount of illegal undisclosed assets of Indians , abroad )

Let me remind you that none of the following have any " Privacy Concerns :

#  400 million people under the Poverty Line ( who don't carry , even a Rs 50 note in pocket ! )

#  200 million unemployed desperate youth ( fodder for militancy - drug abuse - street robberies ! )

#  100 million who go to bed every evening without a meal ( your Advts won't fill their stomachs ! )

How long do you want to continue " begging " these  BLACK MONEY  holders to " oblige " you ?

Just implement my suggestion and watch them " beg for mercy ", even as they gorge out those Rs 340 lakh*crore , in 6 months !

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07  July  2016

www.hemenparekh.in / blogs