Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do.

There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Wednesday, 6 July 2016

Self - Advertizing Black Money ?


Hindustan Times ( 07 July 2016 ) carries following headline :

" Black Money Window : Tax dept launches Rs 100 cr ad campaign "

As per that report , Rs 100 cr will be spent to advertize government's Income Declaration Scheme as follows:

#  Printing of the Scheme details on the back of boarding passes of 7 airlines

#  Printing details on Railway tickets  ( First Class / II tier A/C )

#  Promoting 3 minute videos on Youtube , Twitter , Facebook and other Social Media platforms

#  Asking tax officers to circulate videos on WhatsApp to their contacts

#  Conducting Town Hall meetings / Issuing of book-marks / Ads in Shopping Malls - Clubs - Showrooms etc

#  Posters in regional languages at stalls / local fairs in tier II / III cities



Dear Policy Makers :


NDA government has repeatedly said that this is a " One Time " window for the BLACK MONEY holders to come clean

It follows that this proposed spend of Rs 100 cr , is also a " One Time " expense and this advt campaign will stop on September 30 , so that the black marketers can resume their activities , as before !

But how about spending that money to embed RFID micro-sensor into 1000 cr individual notes of Rs 500 / Rs 1000 ( @ 10p per sensor in each note ) ?

And enable those high denomination notes to advertize their GPS locations ( 24*7 ) , to the Income Tax Department , as soon as they manage to connect with internet anywhere


And , like me , if you consider that permanent elimination of BLACK MONEY takes precedence over any privacy concerns of our citizens , then also implement a Mobile App - OMNI , ( like TraiMyspeed app of TRAI ) , which will enable the Government to track physical movement of each and every high denomination note as it moves from one pocket to another pocket ? ( see my yesterday's blog : March of the Algorithm )


If we sincerely want to save those 1.2 million Indian children ( under age 5 ), from starvation deaths every year , we must not bother about the privacy of those who have stashed away Rs 340 lakh*crore of BLACK MONEY locally , ( ten times the amount of illegal undisclosed assets of Indians , abroad )


Let me remind you that none of the following have any " Privacy Concerns :

#  400 million people under the Poverty Line ( who don't carry , even a Rs 50 note in pocket ! )

#  200 million unemployed desperate youth ( fodder for militancy - drug abuse - street robberies ! )

#  100 million who go to bed every evening without a meal ( your Advts won't fill their stomachs ! )


How long do you want to continue " begging " these  BLACK MONEY  holders to " oblige " you ?

Just implement my suggestion and watch them " beg for mercy ", even as they gorge out those Rs 340 lakh*crore , in 6 months !

-----------------------------------------------------------------------------------------------------------------------

07  July  2016

www.hemenparekh.in / blogs





  

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