( Director of Product Management, Ads Privacy and Trust
, Google / david@google.com / david@gmail.com / david@brave.com )
What For ?
For following revolutionary announcement on Google
Blogs :
Charting a course towards a more privacy-first web / Google Blogs
/ 03 March 2021
Extract :
It’s difficult to conceive of the internet we know today —
with information on every topic, in every language, at the fingertips of
billions of people — without advertising as its
economic foundation.
But as our industry has strived to deliver relevant ads to
consumers across the web, it has created a proliferation
of individual user data across thousands of companies, typically gathered through third-party cookies.
This has led to an erosion of trust:
In fact, 72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or other companies, and 81% say that
the potential risks they face because of data collection outweigh the benefits,
according to a study by Pew Research Center.
If digital advertising doesn't evolve to address the
growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web.
That’s
why last year Chrome announced its intent to remove support for third-party cookies, and
why we’ve been working with the broader industry on the Privacy Sandbox to build innovations that protect
anonymity while still delivering results for
advertisers and publishers.
Even
so, we continue to get questions about whether Google will join others in the
ad tech industry who plan to replace third-party cookies with alternative user-level identifiers.
Today,
we’re making explicit that once third-party cookies are phased
out, we will not build alternate
identifiers to track individuals as they browse
across the web, nor will we use them in our products.
We
realize this means other providers may offer a level of user identity for ad tracking across the web that we will not —
like PII graphs based on people’s email addresses.
We
don’t believe these solutions will meet rising
consumer expectations for privacy,
nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long term investment.
Instead,
our web products will be powered by privacy-preserving APIs which prevent individual tracking while still
delivering results for advertisers and publishers.
Privacy innovations are effective alternatives to
tracking
People shouldn’t have to accept being tracked across the web in order to get the benefits of relevant advertising.
And advertisers don't need to track
individual consumers across the web to
get the performance benefits of digital advertising.
Advances
in aggregation, anonymization, on-device processing and other
privacy-preserving technologies offer a clear path to replacing individual identifiers.
In
fact, our latest tests of FLoC show
one way to effectively take third-party cookies out of the advertising equation
and instead hide
individuals within large crowds of people with common interests.
Chrome
intends to make FLoC-based cohorts available for public testing through origin
trials with its next release this month, and we expect to begin testing
FLoC-based cohorts with advertisers in Google Ads in Q2.
Chrome
also will offer the first iteration of new user controls in April and will expand on these controls in future
releases, as more proposals reach the origin trial stage, and they receive more
feedback from end users and the industry.
This
points to a future where there is no
need to sacrifice relevant advertising and monetization in order to deliver a
private and secure experience.
First-party relationships are
vital
Developing strong relationships with customers has always
been critical for brands to build a successful business, and this becomes even
more vital in a privacy-first world.
We will continue to support first-party relationships on our ad platforms for
partners, in which they have direct connections with their own customers.
And we'll deepen our support for solutions that build on these direct relationships
between consumers and the brands and publishers they engage with.
Keeping
the internet open and accessible for everyone requires all of us to do more to
protect privacy — and that means an end to
not only third-party cookies, but also any technology used for
tracking individual people as they browse the web.
We
remain committed to preserving a vibrant and open ecosystem where people can
access a broad range of ad-supported content with confidence that their privacy
and choices are respected. We look forward to working with others in the
industry on the path forward.
=====================================================
Dear Shri Ravishankar Prasadji,
This is a very significant announcement on part of
Google
Its significance lies in the following statement of David
Temkin :
“ Today, we’re
making explicit that once third-party cookies are phased
out, we will not
build alternate identifiers
to track individuals as they browse across the web, nor will we use them in our
products “
He goes on to
add :
Ø > We realize this means other providers may offer a level of user identity
for ad tracking across the web that we will not — like PII graphs based
on people’s
email addresses “
> Instead, our web products will be powered by privacy-preserving
APIs which prevent individual tracking while still delivering results for
advertisers and publishers.
Ø > Advances in aggregation, anonymization, on-device processing and
other privacy-preserving technologies offer a clear path to replacing
individual identifiers
> In fact, our latest tests of FLoC show one way to effectively take third-
party cookies out of the advertising equation and instead hide individuals
within large crowds of people with common interests.
Dear Shri Prasadji,
It is time to
write and ask David :
You
are talking with other players in your industry for “ creation of a PRIVACY SANDBOX to build innovations that protect anonymity while
still delivering results for advertisers and publishers “ .
While
wishing you success in convincing other industry players to join you ( of which
there must be thousands ) , how about partnering with INDIA – at entire country level –
to implement following “ Innovations “, which enable advertisers to create
DEMOGRAPHIC PROFILES of our 1.4 billion citizen ( hide individuals within large crowds of people with
common interests ),
Digital
Dividend from Demographic Data [ 4 D ]………… [ 14 Feb 2019 ]
SARAL ( Single Authentic Registration
for Anywhere Login )….[ 10 Feb 2019 ]
===================================================
With regards,
Hemen Parekh / hcp@RecruitGuru.com / 05
March 2021
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