e-Bike’s
time has come
Context :
TVS Motor pedals into e-bicycle space with Swiss co
EGO Movement buy / BL / 17
Sept 2021
Extract :
TVS Motor Company today
announced the acquisition of Switzerland-based electric bicycle company EGO Movement in an ₹132-crore (CHF 16.6
million) all-cash deal.
The two/three-wheeler major’s acquisition
signals three broad outcomes.
# First, the company’s intent to become a personal mobility player with a wide-
ranging portfolio,
including
products with huge potential
# Second, the acquisition is set to create more visibility for the TVS brand in
Europe,
# Third, the acquisition offers the company the scope to further boost its
international
revenues,
“The e-bike segment has been growing
dramatically particularly in Europe and the US. This will come to other markets
as well. So, we are super excited about this deal,” said Sudarshan Venu, Joint
Managing Director, TVS Motor Company.
EGO Movement, founded by
Daniel Meyer and Marie So, has a wide range of e-bikes, e-cargo
bikes, and e-scooters.
Congratulations
, Shri Sudarshan Venuji
“ for hitting the nail on the head “
Bicycles do NOT produce any harmful
emissions – which make them the PERFECT SOLUTIONS for eliminating Air Pollution
caused by ICE vehicles
But, for a travel distance in excess of 5
Km ( one way ), manually-operated bicycles require considerable physical
effort. Hence, in Indian cities ( Metros and Mini-Metros ), people who need to
undertake journeys longer than 5 km , ( to offices / factories ) , tend to crowd
into public transport ( buses / local trains )
But, if given an option of Electrically
operated ( motor + removable or rechargeable batteries ) , millions who
must undertake long journeys , would
happily switch-over to E Bikes ( even a few car owners may
start riding e-bikes, if there are dedicated “ bicycle tracks / lanes “
– exclusively for E-Bikes ! It will save them hours of
sitting in cars for congested traffic to clear / also easily finding a parking
space, close to work-place )
Some 5 YEARS ago, I came
across news about Geo Orbital
company and sent following e-mail to our Policy Makers and leading Indian
Bicycle manufacturers :
Ø A Radical Radial Revolution !..................................[
18 Aug 2016 ]
Now, through recent announcement of SHOONYA initiative by NITI Aayog,
Government wants ALL last mile “ Urban Cargo Delivery “ vehicles to switch over
to electric powered –
and within TWO YEARS !
That could well mean, over 1 MILLION 2 / 3 / 4 wheeler petrol / diesel , CARGO
vehicles to be scrapped and replaced with ELECTRIC versions – each year, for
next TWO YEARS !
With this kind of governmental push, I would not be surprised if one of our major
bicycle /
motor-bike manufacturers, rushes to buy out Geo
Orbital
With regards,
Hemen Parekh / hcp@RecruitGuru.com
/ 18 Sept 2021
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