Time for
getting Targeted Ads on TV ?
For a long time
now, Social Media sites have been closely
tracking / capturing our “ Clicking / Viewing “
history
Then using this
data to target relevant Ads to each one of us ( on mobile / tablet / PC )
But, as far as TV
Channels are concerned, they bombard us with all kinds of Ads, at all times (carpet
bombing )
It seems, this may
soon change and TV channels will:
Ø
Target
to each TV set , advts based on what is being viewed
Ø
Charge
advertisers, based on “ Number of Ad-impressions
delivered “ ( rather than time based )
At this stage, it
is worth remembering that, long before arrival of INTERNET and Social Media, TV
channels were THE FIRST
E-COMMERCE entities !
May be “
democratization of TV channels “ and freeing users ( TV viewers ) from the
SILOS of 700 + TV Channels, could be a fit case to attempt for ONDC ( One
Network for Digital Commerce )
I urge Shri Pramod Vermaji to
consider my request
[ pramodkvarma@gmail.com
]
Why
Do We Need ONDC And Other Open Protocols? Beckn Co-Founder Pramod Varma Answers
Government
optimistic of taking ONDC global, says DPIIT official
With regards,
Hemen Parekh / hcp@RecruitGuru.com / 14 Jan 2022
Context :
15 months
on, BARC told to give news channels’ TRPs / TNN / 13
Jan 2022
Extract :
The
ministry of information and broadcasting on Wednesday asked Broadcast Audience
Research Council ( BARC ) , responsible for measuring TV viewership in India, to
immediately release Television Rating Points ( TRP ) for news channels
===============================================================
MY TAKE :
The
Future of TV Viewing ?..........................................................
[ 26 March 2019 ]
Extract :
But imagine
if each Set Top Box , were to morph into a BAR-O-Meter
By end of 2019 , number of households with TV sets , is
likely to be close to 200 million
That makes
for 200 Million BAR-O-Meters - as against 40,000 today !
And to
complete the TV VIEWERSHIP MEASUREMENT revolution , stretch your imagination as
follows :
# All
of this 200 Million “ Smart Set Top Boxes “ will be tiny Super-computers with
terabytes of memory
# All
of these will be only “ Pre-paid “ versions enabling instant Online Payments
from TV Screen / Remote
# These
Set Top Boxes will show ALL TV channels , all the time, – eliminating need for
ala-carte pre-selection
On
# A
viewer would be able to view ANY channel , any time
# Smart
Set Top Box will automatically / instantly , deduct money ( from pre-paid
account of the household
),
Minutes
# Being
a “ Super Smart Set Top Box “ , internet will be integrated and web sites made
available on TV
screen ( -
# Smart
Set Top Box will also enable Video – Audio Streaming services like Netflix and
just announced Apple
TV+
# Smart
Set Top Box will enable job portals ( and of course, LinkedIn ) to deliver “
Suitable / Recommended
Job
# Solely
at his own discretion , a viewer would ,
Allow
advertisers to display “ Customized Advts “ on his TV screen , based on his TV
Channel Viewing
history
Rent
his “ Net Surfing History “ to Social Media Sites for a “ Monthly Rental “ of
Rs 1,000
Set Top Box will be synchronized with Alexa–Google
Home–Siri–Cortana etc to accept voice commands
When 5G –
Quantum Computing – DNA based Memory Storage – Li Fi – Face Recognition – AR –
VR – AI - Blockchain etc mature , what I have envisaged above , is bound to
happen
Questions
are :
# Will
TRAI or some other regulating agency try to stop the advance of technology ?
# Will some Start Up come forward to take up
this challenge to disrupt the Advertising Industry ?
TRP : Manipulation can be Eliminated ……………….[ 08 Oct 2020 ]
Extract :
Every
10 minutes , those 200 million “ Super
Smart Set-top Boxes “ , will automatically upload, the
“ Channel wise , Hours Viewed “ data onto a CENTRAL SERVER of
BARC ( Server will aggregate data ) .
In this age of IoT
{ Internet of Things } , where millions of EV cars have become “Computers on
Wheels “ and where TV Channels display WEATHER MAPS of 10,000 Cities ( with
their latest temperature / humidity ), what I am suggesting is
something that TCS-WIPRO – INFOSYS – L&T INFOTECH, can implement within 6
months !
Software
on BARC server will dynamically compute
TRP ( for each TV channel ), and display graphically on the “ Home Page “ of
BARC website ( a Bar Chart in descending order , with a “ time stamp
“ ) . Everything automatic ( without human intervention ) / up-to-date /
transparent / cannot be manipulated by anyone ! Remember , it might be possible
to bribe 2000 households in Mumbai, to leave their TV Sets ON ( 24x7 ) ,
but there is no way anyone can bribe 200 MILLION households, spread all over
India
Clicking
on the BAR for any TV Channel , will display its TRP Graph , of last 1 day / 1
week / 1 month etc
Related Readings :
Make
Every TV, a Computer ? First Step taken…………………………………. [ 05 Nov 2021 ]
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Added on 13 March 2022 :
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