Mobile Internet Kiosk

At a press conference in Bangalore [ India ] yesterday, Ms Revathi Muthanna, Business Development Manager, HP Labs-India, announced the the launch of their widget,

                                     “  Jobs  for  All  “

Explaining “ Jobs for All “, she said :

Ø   This is a free app for Android based smart phones

Ø  It is developed in collaboration with www.CustomizeResume.com

Ø  It can be downloaded by entering in mobile browser ………………….

Ø  If a jobseeker is registered on CustomizeResume, he will get to view job alerts, by entering his mobile number in the widget

Ø  He can apply against any of these job alerts, simply by touching the APPLY button

Ø  “ Jobs for All “ eliminates the need for a PC / broadband connection. In fact, it “ obsoletes “ job searches on job portals !

Ø  Since hundreds of jobseekers can “ Apply “ against their respective job alerts from a single device, “ Jobs for All “ widget, converts a smart phone into a ,

                             Mobile  Internet  Kiosk

Ø   There are millions of jobseekers in remote corners of India, where there is no internet penetration. Such a mobile kiosk will provide to such rural jobseekers, a level-playing field in the job market and bridge the “ Digital Divide “ with their city cousins.

Ø  Before long, HP Labs – India, expects to release similar widget based on Apple O/S

Ø  It is also expected that many Indian smart phone manufacturers will pre-install “ Jobs for All “ widget before shipping to dealers, giving them competitive advantage to gain market share

with regard,

hemen parekh

Indians are overworked

Here are some depressing findings reported in DNA [ Nov. 14, 2011 ] :
 45 % of Indian workers work 9 – 11 hours / day ( Global average is 38 % )
 10 % of employees work for over 11 hours / day
How many Indian workers have the bad habit of taking work home ?
 53 % of field workers
 29 % of office workers
Are Indian workers trying to get ahead of their colleagues in the rat-race ? Or simply worried to lose their jobs if lagging behind ?
May be they fear what is happening to jobless in Eurozone !
Certainly, they are not motivated by Pundit Nehru’s slogan :
“ Aaram haraam hai ! “
With regards
hemen parekh

WEAKER SEX IS STRONGER !

15 Nov 2011

WEAKER  SEX  IS  STRONGER  !

As per DNA ( Nov.14,2011 ), India’s suicide statistics ( 2010 ) are as follows :

·      Total number of suicides . ……………………1,34,599 ( 368 / day )

·      Men / Women Ratio ………………………………. 65 : 35

·      % age who were married ………………………  69.2 %

·      % age who were unmarried …………………… 22.8 %

·      Married Men / Married Women ………………. 1.9 / 1

·      Unmarried Men / Unmarried Women …….  1.8 / 1

Conclusion ?

In India ,if you are a man and married , learn to meditate !

With regards

HEMEN  PAREKH

PARTICIPATORY ADVERTISING

4 Nov 2011

PARTICIPATORY ADVERTISING

Source : Times of India / Nov. 03, 2011 / Excerpts from :

“ Conventional advertising makes way for participatory campaigns “

• Brands need to create communication that is personal and relevant for consumers

• How conventional advertising is making way for communication that is participatory, one which is two-way conversation between brands and consumers

• “ There is an increasing need for compelling content to engage consumers with a brand “….. Simon Bond. .CMO/BBDO

• Brands are trying hard today to ensure greater consumer engagement

• As a marketer you need to create experiences that are remarkable

• If a brand makes full optimization of new age platforms and personalizes its response to its consumers, the brand will immediately become a part of conversation that can have the potential to involve thousands of people

• Simon Bond :

• “ We are living in a true social revolution “

• Deepa Prahalad – Author and Business Strategist  

                  “  The frequency of interaction with the consumer is very  important for building up this trust “

With regards

HEMEN  PAREKH

Air India or Ground(ed) India ?

Economic Times [ 14 Sept 2011 ] provides some interesting in-sights into the affairs of Air India, as follows :

Ø   Aircrafts ordered in 2005 ………………………………….          68

Ø  Aircrafts delivered so far …………………………………..           41

Ø  Aircrafts yet to be delivered  ……………………………            27

Ø  Delivery delayed by  ………………………………………….       3 years

Ø  Compensation offered by Boing for late delivery….    $ 500 million

Ø  Current Debt of Air India…………………………………………   Rs.43000 Cr

Ø  Additional Debt for 27 aircrafts ………………………………   Rs.17000 Cr

Quotes :

Ø   Dinesh Keskar ( VP – Boing International )

“ This aircraft will be a game changer for Air India ………….. “

Ø  Vayalar Ravi  ( Civil Aviation Minister  )

“ Air India does not have the money to pay for the 27 Boing planes. Air India is not to increase its debt burden right now “

Come now, Mr Ravi !

Since when has non-availability of funds come in the way of Air India ?

Just “ sell “ the profitable routes on “ first – come – first – served “ basis “ ala 2G !

With regards

hemen  parekh

“ Going – Out – of - Business “ sale ?

Or is it  SAD - Strategic Arms Disposal ?

Britain’s defense department faces a deficit in its budget of 36 billion pounds.

So it is offering following Strategic Assets for sale :

Ø  Aircraft Carrier HMS Ark Royal

Original Price ……….. 200  Million pounds

Sale Price………………..3.5   Million pounds

Ø  Type 20 Ship

Original Price………..  400  Million pounds

Sale Price ……………..  0.3  Million pounds ( already sold ! )

Ø  Helicopters ( 13 no )

Original Price…………. 5.0    Million pounds

Sale Price ……………….0.1    Million pounds

Ø  Jaguar Car

Original Price…………..200,000   Pounds

Sale Price………………..   12,000  Pounds

Ø  Land Rover

Original Price ……….   65,000  Pounds

Sale Price……………………2,000  Pounds

( Source : Mumbai Samachar / Aug 16,2011 )

Non-profit Organizations ( Syrian / Libyan rebels ? ) may be offered further discounts !

With regards

Hemen  Parekh