Bradley
Ruffle and Ze’ev Shtudiner sent 5000 CVs against 2500 advertised job openings.
For each
application they sent two CVs, one without a photograph and the other
containing a photograph of either an “ attractive looking ” man or woman or a “
plain looking ” man or woman.
Here is
what they found :
Ø
20
% of the “ attractive “ men received a response
Ø
9
% of the “ un-attractive “ men received a response
Ø
14
% of the men who did not include their photo, received a response
What
happened to the women applicants ?
Ø
Women
who attached no picture to their CV were 22 % more likely to receive a response
than women with “ plain ” picture – and 30 % more likely than women with an “
attractive “ picture !
Likely
reason ?
Investigators’
guess ( after meeting those who screened the applications ) :
> Persons
screening applications were “ Single, Young Women “ !
Not
difficult to figure out the results if the persons screening were “ single,
Young Men “ !
[ source :
Times of India
/ April 20,2011 ]
With
regards
hemen
parekh
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