Thank You , cp@trai.gov.in

Thank You ,   cp@trai.gov.in 

aka,

Shri R S Sharmaji  [  Chairman – TRAI ]

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What for ?

For accepting my following suggestion sent as email, some 17 months back :

Thank You , Shri R S Sharmaji  ………………………………………..[  24  Jan  2019  ]

What was the suggestion ?

Quote from that e mail :

======================

I am not alone in asking :

Why should a subscriber get tied to just ( any ) one broadcaster ?

Why am I held a captive hostage of one subscriber ? – with its dish and set-top box ?

Why can’t I choose a combo of individual channels offered by several DTH broadcasters ?

Why can I not have a “ Selection Portability “ across all DTH broadcasters ?

How to “ democratize “ TV viewing ?

·         Let TRAI launch………www.ChannelAggregation.gov.in

·         All TV owners to register here with Name / Address / Aadhar / PAN etc

·         For renewals , subscriber will need to enter Password / Subscriber No

·         Subscribers to be able to select any combination of those 800 Channels and make online

          payments on this web site, which amount TRAI will pass on to broadcasters

·         TRAI to pass-on this data to ALL concerned broadcasters with details of channels

          selected by each subscriber

·         There will be one universal common Set-top box / Dish antenna / Remote

·         At some later date , software may be modified to deliver “ ADVT LESS “ channels , for a

          higher monthly rates

·         All renewals to take place on this web site

What are the benefits of this proposal ?

·         Substitution of current complex  TWO STEP approach with a simple ONE STEP

·         Elimination of disputes between broadcasters / subscribers / MSO / TRAI

·         Better regulation by TRAI of the TV business through real-time data

·         Transparency in respect of  TRP ratings / Broadcaster – MSO subscriptions

·         Real time TV usage statistics on TRAI web site, in following categories :

      City – Region – Genre – Language – Broadcaster – Pay – FTA – HD / SD

    Knowledge of such sharply defined / accurate and real time “ Customer Preferences “

    would greatly help online advertisers , who currently spend Rs 24,428 Crore on TV

    advts  - ( 39 % of total all-India ad spend on all media put together )

One suggestion :

Push through an INTEGRATION of your platform with the E Com web sites of all those TV Broadcasters , whereby both become a MIRROR IMAGE of the selections ( database ), and payments made / account status ,  made by each and every TV Subscriber . Today , these remain a mystery to TRAI

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Any indication of acceptance of your suggestion ?

Just came across following news report :

TRAI launches channel selection app to facilitate easy subscription modification  /  25 June

Extract :

Ø   The Telecom Regulatory Authority of India (TRAI) on Thursday launched a channel selector application which will facilitate consumers to view their TV subscription and choose the channels of their interest while removing the unwanted ones.

Ø  In a statement, TRAI said that after issuing the new tariff order for broadcasting services it was noticed that consumers were facing difficulty to opt for TV channels or bouquets of their choice on the web portal or applications of their respective Distributed Platform Operators (DPO).

Ø  Therefore, the authority decided to develop an app which will fetch data from DPOs.

Ø  The regulator said it has developed the TV Channel Selector App to provide reliable, robust and transparent systems to television subscribers.

Ø  The app would facilitate subscribers to check their own subscription, view all channels and bouquets provided by their DTH or Cable operator, choose only the channels of interest and remove unwanted channels.

Ø  The consumers can get the best combination of user selected channels or bouquets in same price or in less price by using the app, the statement said.

It also gives consumers the facility to modify existing subscription and check real time status of your subscription request.

Ø  Another prominent feature of the app is optimisation of the subscription before it is sent to DTH or cable operator and, therefore, the subscribers can get best value for money, TRAI said

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Dear Shri Sharmaji,

I hope , before your expected retirement by end – 2020, you will initiate a debate among all the stake-holders for implementing my following suggestion, which has the potential to REVOLUTIONIZE the entire TV industry .

I believe the Software Technology Platform required for implementation, can be provided by IndiaStack  / iSpirt

And, as far as the Electronics Hardware ( Set Top Box – cum – Computer ) is concerned, Government should extend to Indian Hardware manufacturers, incentives just announced as per following news report :

Centre launches three new schemes to promote electronics manufacturing in India

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My Suggestion :

The Future of TV Viewing ?  ………………………………………………………….[  28 March 2019 ]

 

Extract :

 

Ø  But imagine if each Set Top Box , were to morph into a BAR-O-Meter

 

Ø  That makes for 200 Million BAR-O-Meters  - as against 40,000 today !

 

Ø  And to complete the TV VIEWERSHIP MEASUREMENT revolution , stretch your imagination as follows :

    #   All of this 200 Million “ Smart Set Top Boxes “ will be tiny Super-computers with

         terabytes of memory

   #   All of these will be only “ Pre-paid “ versions enabling instant Online Payments

        from TV Screen / Remote

  #   These Set Top Boxes will show ALL TV channels, all the time, – eliminating need

       for ala-carte pre-selection on Service provider’s web site / filling up channel

       Selection forms of MSO ( TV Cable operators )

  

 #   A viewer would be able to view ANY channel, any time

#   Smart Set Top Box will automatically / instantly , deduct money ( from pre-paid

     account of the household ), based on “ Per Minute “ tariff for each channel . “ Credit

     Balance “ will flash in screen corner, every 10 minutes { “ PAY  PER  USE “ model  }

     

#   Being a “ Super Smart Set Top Box “ , internet will be integrated and web sites made

     available on TV screen (- why need a separate computer screen ? )

     

#   Smart Set Top Box will also enable Video – Audio Streaming services like Netflix and

     just announced Apple TV+ / Apple News Plus / Apple Arcade etc

     

#   Smart Set Top Box will enable job portals ( and of course, LinkedIn ) to deliver “

     Suitable / Recommended Job Alerts “, and permit “ Apply Online “ , using remote

     

#   Solely at his own discretion , a viewer would ,

      ·          Allow advertisers to display “ Customized Advts “ on his TV screen , based on

             his TV Channel Viewing History

     ·          Rent his “ Net Surfing History “ to Social Media Sites for a “ Monthly Rental “ of

            Rs 1,000

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Internet Technologies  which are “ Converging “ to make this possible :

Ø  5G ( Mobile Telephony )

Ø  Reliance JIO GigaFibre  ( Broadband Landline )

Ø  Li-Fi

 

Ø  Elon Musk’s STAR LINK project to place in orbit 31,000 satellites  for internet

Ø  Google’s LOON project

Ø  Amazon’s Satellite project

Ø  Many others

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With regards,

Hemen Parekh

hcp@recruitGuru.com  /  26  June  2020