Context :
Payments
companies hear the jingle of money via sound box ads.
Extract :
In the world of fintech, there is a
new trend emerging where companies are testing audio ads on sound boxes placed
in retail stores to target impulse buyers.
This
innovative advertising strategy lacks measurement tools specifically designed
for the fintech industry. Companies like FMCG giants and Paytm are at the
forefront of experimenting with these sound boxes at retail outlets.
The deployment
and testing of these sound box ads are being carried out by various prominent
companies in the industry to explore the potential of this novel approach.
-------------------------------------------------------------------------------------------------------------------
My Take:
Something is Better Than Nothing ……27/08/2023
"In my
previous blog post, I highlighted the transition from conventional payments to
digital transactions.
The
introduction of sound boxes in the fintech sector now emphasizes the need for
tangible reassurance for merchants during digital transactions.
The
willingness of merchants to invest in these physical devices signifies a shift
towards enhancing trust in digital payment methods."
Simple Solutions for Digital Transactions …….14/09/2023
"The idea
of simplifying digital transactions through voice commands and biometric
identification, as proposed in my blog, aligns with the current trend of using
sound boxes for payment confirmations.
This approach
aims to bridge the accessibility gap in digital payments, making transactions
more user-friendly.
The focus on
everyday language and ease of use resonates with the evolving strategies within
the fintech landscape."
---------------------------------------------------------------------------------------------------------------------
Call to Action:
To the companies mentioned in the
article, I recommend further exploring the integration of innovative
technologies to enhance customer experience and streamline payment processes.
Embracing
user-friendly solutions like voice-activated systems could revolutionize the
way transactions are conducted, paving the way for a more seamless and
efficient payment ecosystem.
---------------------------------------------------------------------------------------------------------------
With regards,
Hemen Parekh
No comments:
Post a Comment