Advertisements on the Run ?

 

 

Context :

Uber piloting in-car tablets in Delhi and Mumbai to increase ad revenues /  ET  /  23 Sept 2022

 

Extract :

 

Ride-hailing firm Uber is piloting in-car tablets to show advertisements and value-added services to riders in Delhi and Mumbai as part of a global rollout.

These tablets will be fixed behind the front seat facing the rider and is a way of monetising and creating additional revenue streams by showing ads to users

 

“A lot of critical engineering work for this pilot is being done by the Indian engineering team and it is a global product,” said a source aware of the matter, adding that the tablets will first be installed in cabs in the United States before being brought into markets like India.

The company can show third-party ads and also cross-sell other services like Uber Eats.

“ YOU CAN SELL FOOD COUPONS FOR THE AIRPORT FOOD COURT IF YOU ARE ON THE WAY TO THE AIRPORT,”  said the source.

Grether told investors that the company sees three avenues to place ads - in-app, in-car, and outside the car - on the roof.

“Uber needs to get the product out fast because it is like a race with Lyft on who can fit the tabs first in the car. If Lyft fixes a tab first it will be complicated for Uber to ask the driver to install Uber’s tab,” said the source quoted earlier in the story.

Drivers were also keen on having these tabs installed as it attracted higher fares, and hence for Ola, a higher commission, which they charged as a percentage of total fares.

 

My Take :

 

Ø  Future of Advertising………………………………. [ 30 Aug 2018 ]

 

Extract :

 

Two days back ,I sent following e mail to Shri Rajan Anandan of Google

 

[  'ranandan@google.com'  /  'rajan@google.com'   /  @RajanAnandan   ]

 

 

Dear  Rajan,

 

Does following  appear  doable  ?

 

 Google Ads - Coming Soon to Billboard Near You ?

https://lnkd.in/fQn8w46

 

But Ads, either on our TV screens or on a Billboard, are STATIC

 

 It is only a matter of time before Google starts displaying  on the sides of city transport buses , DYNAMIC and CONTEXTUAL advts !

 

This concept has immense possibilities in a country like India where thousands of pedestrians are all the time walking on roads

 

 Say , a spectacle-wearing pedestrian is standing on the footpath , in front of a shop of SUNAYAN OPTICIANS and sees a BEST bus approaching .

 

He had visited an eye doctor in the morning ( record on Mobile )

 

Lo and behold !

 

He sees on the side of the bus , an ADVT from SUNAYAN OPTICIANS , saying : FREE eye check up for the next 15 minutes !

 

That advt turns into an ad from AJANTA CHEMIST ( located 50 feet away down the road ) , where a pedestrian has a mobile in his hand , using which , he had ordered PENTOCID tablets in the morning

 

 To his amazement , he notices that the Google Ad urges him to buy ANTACID tablets at 20 % discount - of course, from AJANTA CHEMIST !

 

 But this required both those guys to be “ watching “ those ads on the sides of a moving bus

 

Now , if you are wondering :

 

How Google will manage to deliver Ads to you if you are sleeping with your eyes closed , no need to wonder

 

 Google is developing devices ( Smart phones / Smart watches / Wrist bands / Google Assistant and even contact lenses with Augmented Reality / Virtual Reality / Brain Computer Interfaces and a hundred other IoT devices surrounding you 24x7  ) , all of which will “ deliver “ those Ads to your brain where these Ads will appear like “ Dreams “ !

  

Who knows , these “ dreams “ might one day , even deliver “ solutions “ to your problems ( no need to “ search “ for solutions in Google Search bar !

 

Millions may not care what Google knows about them ( - and how it got to know all about them ) , if Google can make their lives “ less miserable / less struggle / more convenient / more comfortable / more happy “

 

For them , it could well be :  Privacy ko maro Goli 

 

 

With regards,

 

Hemen Parekh

 

hcp@RecruitGuru.com  /  23  Sept  2022

 

Related Readings :

Ø  Tablets in Taxies ?............................... [ 16 May 2016 ]

 

 

Telecom Bill 2022 ( Draft )

 

 

Context :

DoT proposes fee, penalty waiver under new telecommunication bill  / Business Standard / 22 Sept 2022

 

Dear Shri Vaishnawji,

I welcome the exemption granted to :

‘press messages that are intended to be published in India’ of correspondents

accredited to the central or state government from interception."

And the provision of over-riding this exemption to carry out " State Surveillance

" , when it is a question of :

“The exemption will not be granted in case of :

 

#  any public emergency or

 

#  in the interest of public safety,

 

#  sovereignty , integrity or security of India,

 

#  friendly relations with foreign states ,

 

#  public order, or

 

#  to prevent incitement to an offence,” ………….the draft said.

In such cases “,

 

#  any message or class of messages,

 

#  to or from any person or class of persons ,

 

#  or relating to any particular subject,

 

#  brought for transmission by, or transmitted or received by, any

    telecommunication services, or  telecommunication network,

 

    

-       shall not be transmitted, or shall be intercepted or detained, or disclosed to the

        authorized officer "

In simple English language :

" Under certain circumstances, Government retains its right to carry out

  surveillance of persons ( Indian Citizen ) - by AUTHORIZED officer "

I agree with you that right to " Freedom of Expression " cannot be absolute. It has

to be viewed / interpreted in the context of " National / Societal safety and

security "

On other hand, I hope you will agree that a citizen has a right to privacy -

especially in respect of messages exchanged with friends-colleagues-contacts-

business associates etc. - all of which, nowadays , use telecom or internet

In order to " balance " these needs ( of an individual and of the State ), I urge

you to consider my following suggestion , earlier sent as email :

Ø  Who watches the Watchmen ?................[ 12 Jan 2019 ]

with regards,

hemen parekh

 

hcp@RecruitGuru.com  /  22  Sept  2022

Single KYC ? Why only for Financial Sector ?

 

Context :

FinMin working to implement common KYC to cut paperwork for financial transactions  / MINT  /  20 Sept 2022

 

Extract :

 

Finance Minister Nirmala Sitharaman on Tuesday revealed that they are working on implementing common KYC to undertake various financial transactions across institutions.

Currently, there is a central repository handling central KYC.

The common KYC is expected to trim paperwork for Indian citizens on their various financial transactions like opening bank accounts or Demat accounts and making investments among other benefits.

At Ficci Leads 2022 conference here, the FM said, there is a central repository that takes care of central KYC.

We are also now working in such a way that once you have given your KYC, it can be applicable at various institutions at various times for various requirements that you may have.

And you may not have to do it each time even if the businesses are slightly different from that you're engaged in, as reported by PTI.

Stating the move will bring ease of doing business in India, she said the government and regulators are working together to bring common KYC all together for financial transactions.

MY  TAKE  :

Ø  Meri Aawaz hi Meri Pehchaan Hai…………………… [ 04 July 2022 ]

 

Extract :

Ø  I am One , I will become Many………………. ……… [ 06 Jan 2020 ]

     Extract :

          

          During the past 3 years, there is a lot of talk about making the lives of businessmen easy, through

          introduction of “ Ease of Doing Business “ index

 

 

          How about making lives of Ordinary Citizen easy by having just ONE CARD to replace all these cards ?

 

          Introduction of an “ Ease of Living “ index !

 

 

           How can the Central Government go about replacing ALL physical cards with just one VIRTUAL card ?

  

           Following is my suggestion :

 

             #  Central Govt to launch a online portal called,

           www.SUIIC.gov.in (  Single Unified Identity for Indian Citizen )

 

       By appropriately enacted Law, Central Govt will order all CARD ISSUING AGENCIES to upload their “ Card Related Databases “ onto SUIIC web server and continue to do so DAILY for new additions to their databases

 

      SUIIC will use AI - Machine Learning - Big Data Analytics etc.,  to merge / collate all kinds of structured / unstructured databases pertaining to all kinds of Cards / unique IDENTIFIERS, issued by any entity, to any citizen

These will include Mobile Service Providers and E Mail ID providers

 

This exercise will lead to creation of UNIQUE PROFILE for each citizen, and named :

                 YUP  ( Your Unique Profile )

                 YUP ( with unique serial number ) will be that SINGLE CARD which replaces all CARDS

                       YUP will also be the name of a Mobile App supported by SUIIC web server

 ==================================================

Dear Smt Sitharamanji,

 

Congratulations on taking this FIRST STEP  for “ trimming paperwork for

Indian Citizen “ through proposed introduction of a SINGLE KYC

I urge you to continue this excellent initiative by implementing my above-

mentioned suggestion of YUP

With regards,

Hemen Parekh

hcp@RecruitGuru.com  /  22 Sept 2022

                   

 

 

 

 

Sorry, I cannot sell my house to YOU !

 

Govt insists that I sell it only to a Govt Registered “ Real Estate Agent / Broker “ . Then you buy it from that Agent

Going through following news report, I get the impression that this could be the “ Shape of Things to Come “

 

Context :

·         Govt to soon issue new rules for used car biz  /  16 Sep 2022

 

 

Used car dealers must secure an authorization certificate from the respective state transport authority and transfer vehicle ownership to their names to conduct their business under draft rules notified by the Union road ministry on Thursday.

 

The ministry said the amendments to the Central Motor Vehicle Rules, 1989, aim to boost transparency and build a comprehensive regulatory ecosystem for the pre-owned car market

 

Under the new rules,

 

#  the vehicle sale will be executed through a dealer, and

 

#  there will be no link between the original owner and the new buyer.

 

The dealer will be responsible for updating the new owner’s details in the state transport office.

 

 

The draft rules outline the procedure for transferring the vehicle :

 

#  from a registered owner

 

#  to the dealer

 

-       and clarify the powers and responsibilities of the dealer.

 

·         The new rules will empower dealers to, apply for renewal of ,

 

 

#   Registration certificates,

 

#   Fitness certificates,

 

#   Duplicate registration certificates, and

 

#   No-objection certificates for transfer of ownership.

 

 

Dealers will also have to maintain,

 

#  an electronic vehicle trip register with details of the trips undertaken, purpose, driver, time and mileage.

 

 

“The used car market in India has grown significantly over the past few years with the advent of players like us,” said Kunal Mundra, chief executive officer, India, of Cars24, a pre-owned vehicles marketplace.

 

 

These rules are expected to :

 

#  aid in recognizing and empowering intermediaries / dealers of registered vehicles as well as

 

#  provide adequate safeguards against fraudulent activities to the selling or purchasing of such vehicles,

 

-       a road ministry statement said.

 

Dear Shri Gadkariji,

 

This news – as reported – are “ unbelievable “

May be this news-report is “ incomplete / inaccurate “ and falls in the category of “ half truth “

Whatever .

But , unless you come out with some “ clarification “ soon, this report is bound to

 spread “ misconception “ and “ apprehension “ , not only among those wanting to

 buy / sell a car, but ( by extension of same logic ), also among buyers/sellers of

 houses

And as far as the question of “ fraudulent activities “ ( by which , you mean , use

 of unaccounted CASH viz. BLACK MONEY ) is concerned, its incidence in “ buying

 / selling “ houses is 100 TIMES more than in resale of cars !

With regards,

Hemen Parekh

hcp@RecruitGuru.com  /  21  Sept  2022