Blog: Asha of Isha ?

To elaborate :

Hopes – and wishes – of Isha Ambani

Here is what she said at the RIL AGM yesterday :

Soon, Strategic Investors in Reliance Retail

Extract :

During the AGM, Isha Ambani, Mukesh Ambani’s daughter, announced that Reliance Retail and Jio Mart will leverage their huge online and offline customer base

Reliance Retail plans to integrate new commerce and physical networks of kirana stores.

It has developed a multifunctional POS which will allow its kirana partners to transact, and check stock availability in an integrated manner.

“With JioMart, kirana stores will no longer be held back by limited product range, space, or delivery challenges. The partnership with JioMart can potentially help kirana stores grow business and earnings,” Isha Ambani said.

To take this integration a notch above, JioMart has also begun a pilot to give a facelift to the humble kirana stores and make them self-service stores.

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2 years back , after July 2018 AGM of RIL , I blogged :

MA = DA x 4,000,000 ? ……………………………………………………………………..[ 17 July 2018 ]

- Where I imagined Mukesh Ambani telling the Kirana Store Owners :

“ If you join Reliance Eco System , here is what I will do for you :

SALES :

All of your merchandize will be available for selection / ordering on our ONLINE web portal

This online presence of your merchandize will expand / extend your " reach " to thousands of consumers in your neighbourhood

You will need to only focus on OFFLINE ( across-the-counter ) sales to consumers who walk into your store

For OFFLINE sales , we will install in your stores , all the necessary Computers / POS terminals / Routers / Internet Connections / Mobile Wallet Payment systems and an end-to-end , RETAIL MANAGEMENT software

All of your OFFLINE sales data will get transferred to our Central Server

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SUPPLY :

We will deliver to your store , all merchandize on " Consignment " basis

This means , you do NOT need to pay us for what we deliver to you store !

Till sold , all goods in your store will be our " stock "

This way , you do NOT need any " Working Capital " as far as your stocks are concerned

We will also tie-up with the manufacturers

You don't need to have any interaction / dealing with the manufacturers

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INVENTORY :

On a continuous basis , our web server will keep a track of each and every item of merchandize sold from your stores

Our Server will calculate , your " Stock Movement "

Based on this data , our Server will compute / set for each item :

# Minimum Stock Level

# Alarm Stock Level

# Stock Re-Order Level

# Re-Order Quantity ( Minimum Batch Size )

Based on this logic , our Server will instruct the relevant " Merchandize Manufacturers " ( or their dealers / stockists ) , to deliver the stipulated " Re-Order Quantities " to your stores

A " Re-Order Instruction intimation " , will get delivered to your computer

Upon arrival , you will need to update the data

From time to time , our Software will also figure out your current stocks of " Extremely Slow Moving " and " Obsolete / Expired " items , and arrange for " Return Delivery " , which you will need to enter in your database

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DELIVERY :

Not only we will deliver the merchandize to your store , but we will also pick up " Ordered Items " ( for ONLINE orders only ) , from your store and deliver the same to your customers !

Initially we will employ manual " Delivery Persons " for this but , before long , we will deploy a fleet of autonomous DRONES for this purpose

This fleet will cover " Kirana Stores " and " Online Customers " , located in pre-designated areas , covering 4 sq km ( 2 km x 2 km )

We are in talk with www.What3Words.com , to enable precise delivery through your 10th floor window !

These drones will get their " Delivery Instructions " directly from our Web Server , for all ONLINE orders

When these drones arrive at your Store to pick up the items ( to be delivered ) , they will transfer ( Blue Tooth / NFC ) and display on your Computer screen , following data :

# Online Order Number / time / date

# Items covered with description / value of each

# Customer Name / Address

# Mode of Online Payment / Bank Details

# Your online account CREDIT details , giving,

( Sales Value ) - ( Purchase Price )

" Purchase Price " of goods in your stock will be

based on FIFO method

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FINANCE :

As explained earlier , you will have a bare minimum need for " Working Capital " , since all of your stock will be on " Consignment " basis

We will collect the " ONLINE PAYMENTS " directly from the customers and " Credit " the same to your " online sales account " with us

Against same account , we will " Debit " the " purchase price " ( price at which you purchase the merchandize from Reliance ) of the goods sold

Our server will also take care of all GST payments and filing of GST returns

As far as OFFLINE sales is concerned , all the data captured through POS terminal will get transferred to our Central Server

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MARKETING :

Not only will we carry out all marketing for your ONLINE sales , we will help you with your OFFLINE marketing , through introduction of the following technology-enhanced features :

# Arranging a better display of merchandize on your shelves / re-arranging of shelves

# Introducing Augmented Reality ( AR ) for clothes / fashion goods in " Trial Rooms "

for giving the customers , an experience of " touch - feel - looks "

# Introducing Robots to answer customer inquiries

# Eliminating " Check Out Counters " , based on " Payments through Bio-metric

Recognition " of customers

# Embedding RFID sensors in each item of merchandize and RFID readers embedded

in Shopping Carts

# Improving your window display thru rotation

# Introducing music

# Eventually replacing " Physical " merchandize with " Holographic Display " of

merchandize on your store shelves !

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