Congratulations, Shri Pawan Kumar
Agarwal
Consumer affairs secretary [ Secy-ca@nic.in ]
Context :
Extract :
Ø Ahead of extending restrictions on the mobility of goods
and persons, the government
plans to set up a chain of 20 lakh retail
shops called “ Suraksha Stores “ across India,
which will provide daily ESSENTIALS to citizen, while maintaining stringent
safety norms
Ø
The
government will rope in private firms to implement this plan
which seeks to ensure that proper protocol is followed in the entire SUPPLY CHAIN , right from
manufacturing units to Retail Outlets
Ø Consumer affairs secretary Pawan Kumar Agarwal has held at least
one round of discussions with FMCG companies to implement this ambitious plan
through PUBLIC PRIVATE PARTNERSHIP
====================================================================
Dear Shri Agarwalji,
I am sure Govt does not plan to set up brand
NEW stores but only rope in existing
retail shops
Of course, converting existing 20 lakh (
2 million ) stores into “ Suraksha Stores “ is certainly, a very ambitious
plan
But, considering that there are 120 lakh
( 12 million ) retail stores in India, anything less would prove insufficient
PUBLIC PRIVATE PARTNERSHIP [ 3P ] is the
only way to achieve this goal .
It will enable to, someday, convert
As far as “ Proper
Protocol “ is concerned, I suggest following :
Ø Sanitizing product packages before
these leave the “ factory gates “
Ø Repeat sanitizing before these packages leave “ Wholesale Warehouse / Fulfillment
Centre gates
“
Ø Repeat sanitizing before
Retail Store workers handover the packages to
customers
Ø Installation of “ Disinfecting
Chambers “ at entry of each Retail Store
Of course, the ideal situation would be
to deliver
ordered essentials to the homes of the buyers
– thereby
This is how that “ Suraksha Protocol
“ will work ( as described in my following email ) :
[ source : “ India
Post “ morph to “ India Retail “ / 12 April
2020 ]
How will this work ?
Ø
Citizen will place online orders ( using Reliance Retail- RR -
mobile App ) for essential items
Ø
RR will transmit this order ( giving full details
including item wise prices and buyer address / mobile no ) to :
# A
Kirana shop ( Kirana shop owner’s Mobile ) , nearest to buyer’s
home ( - could
be more than one shop , if all
ordered items are not available in one shop )
# A post office branch
nearest to buyer’s home ( on a postman’s mobile )
Ø
RR will transmit ( on Buyer’s mobile App ), details
of the concerned Kirana shop and the concerned Postman, indicating approx.
“ Time of Delivery “
Ø
Postman will visit the concerned Kirana Shop ,
pick-up the items and deliver to customer
Ø
Every,
#
“ Pick-up
Transaction “ ( between postman and Kirana Shop ), and
#
“ Delivery Transaction “ ( between postman and
customer ) ,
will get automatically recorded when respective Mobile Phones are made
to touch
each other ( using BlueTooth / NFC
and BlockChain technology ) and
# Customer’s bank
account will get debited ,
# Kirana shop’s bank
account will get credited
Ø
Concerned Post Office will get credited with 2 % commission
( on purchase value ) , out of which, it will pass on half to the postman
concerned, if the delivery gets made within 6 hours of order placement . This
will act as a Monetary Incentive for the postman concerned
=================================================================================================
Dear Shri Agarwalji,
In the above-mentioned example, I have cited RELIANCE
RETAIL TECHNOLOGY PLATFORM , for the reason that , it has , in its EcoSystem, some 25 lakh Kirana stores
and plans to tie-up with 12 million Kirana shops by 2023
But
, I suppose the government would want all the
TEN
MAJOR RETAIL CHAINS to join , what we may call :
ERDA
= Essential Retail
Delivery Association
In
this case, ERDA should launch its own Technology Platform / Web Portal / Mobile
App, to cover supplies from all
And
following is a partial list of data which the Commerce Ministry’s central
server will compile from usage of MOBILE-APP BASED HOME DELIVERY from 120
lakh retail shops , by 300 million families :
Ø Building up a very COMPREHENSIVE
DATA BASE of all purchases
comprising :
# WHO ( the buyers )
# WHAT ( the products )
# WHEN
( Day-Month-Year )
# WHERE
( the Retail Store concerned )
# AT
( Price paid )
# CPI
( Consumer Price Index/
Inflation )
# AVERAGE (
Monthly – Annual Purchase Bill
for essentials )
# TRENDS
( Regional Preferences of various
brands )
# SUPPLY
( Manufacturer wise )
This
apart, there are other following advantages :
# Boost to Digital Payments / Decrease in Cash
payments
# Dramatic reduction in traffic and
consequent
parking problems
# Reduced pollution / Cleaner Air
Ø Retailers
want govt to bring back migrant workers to augment supply chain
Ø Essential
supplies severely impacted in hotspots
Ø Flipkart,
Tata Consumer Products partners to supply essential products
Ø Tata
Starbucks to launch drive-through, home deliveries
Ø RAI
( Retailers Association of India ) urges
against panic-buying, assures enough food stock
=======================================================================
Dear
Shri Piyush Goyalji / Shri RaviShankar Prasadji,
In
short term , “ Suraksha Stores “ is our immediate solution for continuation of “ Social Distancing “
In
long term, ERDA could be the foundation of our “ Social Re-awakening “
With
regards,
Hemen
Parekh /
13 April 2020
/ hcp@RecruitGuru.com
=======================================================================
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