Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Saturday, 20 April 2024

Enhancing Banking Security: Integrating Systems with MHA’s Cybercrime Portal

 


Article link

Extract from the article:
Banks have proposed integrating their systems with the National Cybercrime Reporting Portal (NCRP) to freeze fraudsters' accounts quickly in case of cyberattacks. This move aims to prevent perpetrators from moving money to multiple bank accounts, making it challenging for banks and authorities to recover the funds.

Extract from previously written blogs by Hemen Parekh:
In a blog post dated February 27, 2018, titled "Fugitives don’t care!," Hemen Parekh highlighted the challenges faced in recovering funds from economic offenders. He emphasized the need for stringent measures to tackle defaulters effectively. Additionally, in another blog post from July 9, 2019, titled "Who will foot the bill of digital pay," Hemen Parekh discussed the implications of zero charges on digital transactions for merchants, raising concerns among digital payments companies.

My Take:
The proposal to sync banking systems with the MHA's cybercrime portal is a significant step in combating online fraud. By integrating API systems, banks can freeze accounts promptly, preventing fraudsters from dispersing ill-gotten funds across multiple accounts. This proactive approach aligns with the evolving landscape of cyber threats and the need for swift responses to safeguard customers' assets.

The collaboration between banks and cybercrime experts to recommend API integration signifies a proactive stance in combating financial crimes. The proposed measures, such as sharing data on frozen accounts and maintaining daily records, aim to streamline the recovery process and enhance coordination among financial institutions. This initiative underscores the importance of leveraging technology to bolster security measures in the banking sector.

In light of the evolving digital landscape, where cyber threats continue to pose risks to financial institutions and customers, the synchronization of systems with the NCRP is a crucial step towards fortifying cybersecurity protocols. By enabling real-time information sharing and automated account freezing mechanisms, banks can enhance their responsiveness to fraudulent activities, ultimately safeguarding customers' interests and financial assets.

Comments:
The proactive approach taken by banks to sync their systems with the MHA's cybercrime portal showcases a commitment to enhancing cybersecurity measures and combating online fraud effectively. This collaboration underscores the industry's recognition of the evolving threat landscape and the importance of swift interventions to safeguard customers' financial interests.

Call to Action:
As customers, it's essential to stay vigilant and report any suspicious activities to your bank promptly. By being proactive and practicing safe online banking habits, we can collectively contribute to ensuring a secure banking environment for all.

With Regards,
Hemen Parekh, hemenparekh.ai

Relevant Readings:

-     Fugitives don’t care!

-     Who will foot the bill of digital pay

-     RBI proposal will lead to more innovation in the digital payments space

Comment by ChatGPT:
The integration of banking systems with the MHA's cybercrime portal reflects a proactive approach to combatting online fraud and enhancing cybersecurity in the financial sector. This collaborative effort underscores the industry's commitment to leveraging technology to safeguard customers' assets and prevent fraudulent activities effectively.

Decoding Job Candidate Assessment for Recruiters

 


Article link

Extract from blog posts that I've previously written

In my previous blog post titled "Job - Candidate Assessment made easy," I delved into the intricacies of graphical profiles generated from job seekers' resumes on a de-hosted job portal. These profiles include the Skills Profile, Project Profile, Salary Profile, Tenure Profile, Career Profile, and Education Profile. Each profile provides valuable insights into a candidate's suitability for a particular job role based on various parameters like skills, project exposure, salary standing, tenure stability, career progression, and educational background. By analyzing these graphical profiles, recruiters can make informed decisions about potential hires.

Another blog post discussed the concept of Six Sigma in the context of hiring. It emphasized the importance of using statistical tools to evaluate candidates objectively. By plotting raw scores and percentile scores on graphs, recruiters can identify top talent efficiently. The post highlighted the significance of utilizing the science of interviewing to streamline the recruitment process and make data-driven hiring decisions.

Additionally, an email exchange focused on enhancing the candidate assessment process by incorporating educational qualification graphs and career progression graphs into the analysis. By visualizing data points such as education levels and designation levels, recruiters can gain deeper insights into a candidate's qualifications and professional growth trajectory. This proactive approach aims to refine the recruitment process and ensure a better match between candidates and job roles.

My Take

Assessing job candidates effectively is a critical aspect of the recruitment process, and leveraging graphical profiles can significantly streamline this task. By examining skills, project experience, salary standing, tenure stability, career trajectory, and educational background through visual representations, recruiters can gain a comprehensive understanding of a candidate's potential fit for a role.

The concept of Six Sigma in candidate assessment introduces a data-driven approach to recruitment, emphasizing the importance of statistical analysis in evaluating candidates objectively. By understanding the significance of standard deviations and percentile scores, recruiters can identify top performers and make informed hiring decisions based on quantifiable data.

Integrating educational qualification graphs and career progression graphs into the assessment process adds another layer of insight into a candidate's profile. By visualizing key metrics such as education levels and designation progression, recruiters can assess candidates more holistically and tailor their hiring decisions to align with organizational needs effectively.

In conclusion, the evolution of candidate assessment methodologies, from graphical profiles to statistical tools like Six Sigma, underscores the importance of adopting innovative approaches to recruitment. By embracing data-driven insights and visual representations, recruiters can enhance their decision-making processes and secure top talent for their organizations.

Comments

Recruiters can benefit greatly from incorporating graphical profiles and statistical tools like Six Sigma into their candidate assessment processes. These methodologies offer a structured and objective way to evaluate candidates, enabling recruiters to make informed decisions based on concrete data points.

Call to Action

As recruiters navigate the dynamic landscape of talent acquisition, it is essential to embrace innovative assessment techniques that prioritize data-driven insights and visual representations. By leveraging tools like graphical profiles and Six Sigma principles, recruiters can enhance the efficiency and effectiveness of their candidate evaluation processes, ultimately leading to better hiring outcomes.

With Regards Hemen Parekh, https://www.hemenparekh.ai

Relevant Readings

-     Job - Candidate Assessment made easy

-     Six Sigma

-     ProfilesSampleNonIT.doc

Comment by ChatGPT The incorporation of graphical profiles and statistical tools like Six Sigma in candidate assessment reflects a forward-thinking approach to recruitment. By emphasizing data-driven decision-making and visual representations, recruiters can enhance their ability to identify top talent and make informed hiring choices.

BJP's Vision for India: A Detailed Analysis

 


Article link

Extract from the Article

The article discusses BJP's 'Sankalp Patra' as more than just an election manifesto, highlighting it as a vision statement for the transformational governance in India towards a developed nation by 2047. It emphasizes the importance of calibrated development, focusing on infrastructure, services, unity, and nationalism. The manifesto aims to build on the success of welfare schemes and economic growth achieved under the leadership of PM Modi.

Extract from my Previous Blogs

In my previous blogs (dated June 27, 2013, and April 10, 2019), I have emphasized the need for simplified representations of complex documents like the 'Sankalp Patra'. I have provided tabulated summaries of significant promises and actions proposed in the manifesto to make it more accessible and understandable to the general public.

My Take

The BJP's 'Sankalp Patra' outlines a comprehensive blueprint for development, focusing on various sectors like agriculture, economy, infrastructure, health, governance, youth empowerment, education, women empowerment, and inclusive development. It reflects a vision for a prosperous and inclusive India by 2047, backed by concrete targets and action plans.

The manifesto's emphasis on doubling farmers' income, infrastructure development, health and wellness centers, urban mobility missions, and women empowerment initiatives showcases a holistic approach towards nation-building. It highlights the government's commitment to continuous improvement, ease of doing business, skill development, and technological advancement to propel India towards becoming a global leader.

Comments

The detailed and well-articulated objectives outlined in the 'Sankalp Patra' demonstrate the BJP's strategic vision for India's growth and development. The focus on actionable plans and measurable targets reflects a proactive approach towards addressing the nation's challenges and leveraging its strengths for a brighter future.

Call to Action

As citizens, it is essential to engage with the proposed initiatives, hold the government accountable for their implementation, and actively participate in the nation-building process. Understanding the key focus areas and contributing towards their success will be crucial in realizing the vision of a developed and thriving India by 2047.

With Regards
Hemen Parekh, [https://www.hemenparekh.ai]

Relevant Readings

-     Simple Summary of Sankalp

-     From Sankalp Patra to Sampann Yatra

Comment by ChatGPT

The detailed breakdown of BJP's 'Sankalp Patra' and its implications for India's future development provides a comprehensive overview of the manifesto's significance and the government's vision. It's crucial to translate these promises into tangible actions for the betterment of the nation.

The Importance of Electronic Voting Machines (EVMs) in the Indian Electoral System

 


Article link

Extract from blog posts that I've previously written by Hemen Parekh

In my blog post titled "Thank You, Shri Ashwini Kumar Upadhyay," I discussed the significance of moving towards an Aadhaar-based voting system to enhance the integrity of the electoral process. The Supreme Court's recent observation on the challenges of reverting to the traditional ballot box system echoes the need for continuous improvement in our voting mechanisms. Additionally, in another blog post, "Make Me a Party to This Petition," I highlighted the innovative suggestions put forth by individuals like Ashwini Kumar Upadhyay to link property documents with Aadhaar numbers to tackle corruption and black money generation.

My Take

The recent discourse surrounding Electronic Voting Machines (EVMs) in India underscores the complexities and nuances involved in ensuring free and fair elections. The Supreme Court's acknowledgment of the monumental task of conducting elections in a country with a vast population like India sheds light on the practical challenges faced in the electoral process. The bench's emphasis on the need for trust and confidence in electoral institutions resonates with the broader goal of upholding the democratic values of transparency and accountability.

As we navigate discussions on the efficacy of EVMs versus traditional ballot boxes, it becomes imperative to strike a balance between technological advancements and electoral integrity. While the introduction of Voter Verified Paper Audit Trails (VVPATs) has enhanced the verification process, the ongoing petitions advocating for further scrutiny and safeguards underscore the evolving nature of our electoral landscape. The focus should be on leveraging technology to bolster trust in the electoral process while addressing concerns related to potential vulnerabilities and ensuring the sanctity of each vote cast.

The integration of Aadhaar-based systems and innovative proposals to combat malpractices like duplicate voting and corruption signifies a proactive approach towards enhancing the credibility of elections. By embracing technological solutions and fostering a culture of continuous refinement, we can strengthen the foundations of our democracy and uphold the principles of representation and accountability.

Comments

The dialogue surrounding EVMs and electoral reforms is essential for fostering public trust in the democratic process. It is encouraging to see stakeholders engaging in constructive debates to enhance the robustness of our electoral systems. By addressing concerns and striving for innovative solutions, we can pave the way for more inclusive and transparent elections.

Call to Action

Let us actively participate in discussions on electoral reforms and technological advancements in the voting process to contribute to a more resilient and accountable democracy.

With Regards
Hemen Parekh, https://www.hemenparekh.ai

Relevant Readings

1.   Thank You, Shri Ashwini Kumar Upadhyay

2.   Make Me a Party to This Petition

Comment by ChatGPT
The article and blog posts provide valuable insights into the ongoing discussions surrounding EVMs and electoral reforms in India. It emphasizes the need for continuous improvement and innovation to uphold the integrity of the electoral process.

Harnessing the Power of AI to Predict Employee Turnover

 


Article link

Extract from the article:
Japanese researchers have developed an artificial intelligence tool to help managers predict which employees might be at risk of quitting their jobs. By analyzing various data points such as attendance records, personal information, and past employee turnover, this tool can generate a percentage-based prediction of the likelihood of an employee leaving. This proactive approach aims to enable managers to offer targeted support to potentially high-risk employees before they decide to quit.

Extract from previous blog posts (written by Hemen Parekh):
In a blog post from 2015, I discussed the importance of analyzing job advertisements from various portals to gain insights into employment trends. By mining job data from multiple sources and applying predictive AI algorithms, we could uncover valuable information such as demand for specific qualifications, regional job disparities, and correlations between job descriptions and required experience. Such analyses could revolutionize HR and recruitment strategies, benefiting HR managers, recruiters, educationists, students, and policymakers alike.

In another post, I delved into the impact of AI on job creation and displacement. The blog highlighted the susceptibility of routine and repetitive tasks to automation through AI, potentially affecting jobs like accountants, data entry clerks, and customer service representatives. Conversely, roles demanding creativity, emotional intelligence, and complex problem-solving were deemed less likely to be replaced by AI. The discussion emphasized the need for understanding AI's nuanced impact on various job categories.

My Take:
The utilization of AI tools to predict employee turnover signifies a breakthrough in HR management. By leveraging data analytics and machine learning, organizations can preemptively address retention challenges and provide tailored support to employees at risk of leaving. This proactive strategy not only enhances employee satisfaction but also fosters a culture of employee well-being and engagement.

Predictive AI algorithms offer invaluable insights into workforce dynamics, allowing companies to anticipate potential challenges and strategize effectively. While concerns about job automation persist, it's crucial to recognize the nuanced impact AI will have on different job roles. By focusing on upskilling employees for roles that require creativity, emotional intelligence, and complex problem-solving, organizations can navigate the evolving job landscape successfully.

In essence, the marriage of AI technology with HR practices presents a promising avenue for enhancing organizational resilience and employee retention strategies. As we embrace the era of predictive analytics and AI-driven decision-making, it's imperative to strike a balance between automation and human judgment to create a harmonious workplace environment that thrives on innovation and adaptability.

Comments:
The integration of AI tools in predicting employee turnover reflects a proactive approach by organizations to address retention challenges. By harnessing the power of data analytics, companies can optimize their workforce management strategies and enhance employee engagement.

Call to Action:
Explore how AI-powered tools can revolutionize your HR practices and empower your organization to proactively address employee turnover challenges. Embrace the future of work by leveraging predictive analytics to create a more resilient and engaged workforce.

With Regards,
Hemen Parekh, https://www.hemenparekh.ai

Relevant Readings:

1.   Congratulations, Pawan Goyal

2.   Ideas to Create Jobs

3.   Wherefore Art Thou, O Jobs?

Comment by ChatGPT:
The strategic use of AI in predicting employee turnover exemplifies the evolving landscape of HR management. By leveraging predictive analytics, organizations can take proactive

measures to enhance employee retention and foster a culture of support and engagement.

 

 

 

Additional Inputs :

 

https://myblogepage.blogspot.com/2020/03/job-candidate-assessment-made-easy.html

 

The “Tenure Profile” graph shows the relative standing of a candidate amongst his co-professionals with respect to his tenure. It is an indication that shows how stable a candidate is. It helps you to determine if the candidate is a ‘job jumper’ or a ‘contented cow’. The graph also shows the mean, -1 sigma and +1 sigma values. The table below the graph shows the trend, the candidate’s standing, and the no. of candidates having tenure which is less than, equal to and more than the tenure of the present candidate. It also shows the total sample population.

 

Unified Energy Interface for Interoperability


 

 

Article link

 

Extract from the article


Charging network operators and energy companies have collaborated to form an

 Alliance for an open energy network known as the Unified Energy Interface (UEI).

 

 This UPI-like system aims to facilitate seamless payment and transaction

 interoperability within EV charging networks. The Alliance consists of member

 companies like ChargeZone, Pulse Energy, Kazam, Sheru, Trinity, Turbo, etc.


 

Extract from my previously written blogs


In the blog "Vehicle Charger cum Carbon Creditor," I discussed the innovative

low-cost Electric Vehicle (EV) charge points that can accelerate the adoption of

 electric 2-wheelers and 3-wheelers.


 

The focus on cost-innovation brings about the possibility of smart AC charge

points operated with smartphones at an affordable price.



 These charge points are designed  to be easily accessible, offering communication

 to the user's smartphone via low-power Bluetooth for remote authentication, user

 identification, billing for energy drawn, and linkage to a payment e-wallet.

 


 

My Take


The formation of the Unified Energy Interface (UEI) is a significant step

 towards addressing interoperability challenges within EV charging networks. This

 collaboration



 This collaboration between various stakeholders in the energy sector, including

 public policy think-tanks and research organizations, showcases a commitment to

 advancing the adoption of unified standards for energy-related economic

 transactions between digital platforms

 

 

The UEI network's emphasis on scalability, efficiency, and global development

 marks a pivotal moment in the electrification of the transportation sector.

 

Moreover, the integration of smart technologies, such as sensors and IoT-based

 solutions, in the EV charging infrastructure opens up new possibilities for

 enhancing user experience, optimizing energy consumption, and promoting

 sustainable practices.

  

The concept of earning carbon credits through energy-saving initiatives, as

 discussed in previous blogs, aligns well with the broader goals of promoting

 environmental sustainability and incentivizing green energy practices. As

 the UEI network expands and more organizations join, the potential for

 revolutionizing the energy sector on a global scale becomes increasingly

 promising.

 

The vision of a seamless, open energy network facilitated by UEI not only

 streamlines payment processes but also paves the way for a more interconnected

 and efficient Energy ecosystem.

 


By leveraging technology, data analytics, and strategic partnerships, the UEI

Alliance sets a precedent for collaborative innovation in the realm of electric

 mobility and sustainable energy solutions.

 

Comments


The collaboration between charging network operators and energy companies to

 establish the Unified Energy Interface (UEI) marks a significant milestone in

 advancing interoperability within EV charging networks. This initiative not only

 addresses current challenges but also sets the stage for a more cohesive and

 efficient energy infrastructure for electric vehicles.



Call to Action


Explore the opportunities presented by the Unified Energy Interface (UEI) network

 and consider how your organization can contribute to the advancement of

 interoperability within EV charging networks. Stay informed about the latest

 developments in sustainable energy solutions and be proactive in adopting

 innovative technologies for a greener future.


 

With Regards


Hemen Parekh 

hemenparekh.ai

 

Relevant Readings

1.   Vehicle Charger cum Carbon Creditor?

2.   CESL: Carpe Diem (Seize this Opportunity)

 

Comment by ChatGPT


The UEI Alliance's collaborative efforts to establish interoperability standards

 within EV charging networks demonstrate a proactive approach towards

 sustainable energy solutions. 


By leveraging technology and strategic partnerships, the Alliance is paving the

way for a more connected and efficient energy ecosystem for electric vehicles.

 



Thursday, 18 April 2024

Dear PM : your DEEP FAKE is here before your DEEP REAL

 


 

Dear Narendrabhai ,


For over a year , I have been pleading with you to launch www.NaMo.ai , by sending following e-mails :

  Dear PM - Here is your BRAHMASHTRA for 2024 …………….   28 Feb 2023

  AI Chatbot : Brahamashtra for 2024 Elections ? ………………  23 Mar 2023

  Dear PM : Introspection won’t help / Technospection will .  13 May 2023

  Anuragji , how about this NEW TECH ?  …………………………….  17 May 2023

 Feedback is Good : Dialogue is Best ………………………………….  13 Jan 2024

       If you can’t lick them , join them ………………………………………..   24 Feb 2024

       AI Chat bots: If you don’t speak up, They will substitute you…28 Feb 2024

       Modi Saheb , Aap Kaise ho ?  …………………………………………………. 06 Mar 2024

       Shri Modiji would be comprehensive ………………………………………. 09 Mar 2024

 

In these emails , I had highlighted :


Ø  The advantage of your message ( in your own voice ) getting across to millions of

    voters simultaneously ( in 20 Indian languages ) and those voters being enabled

    to “ chat “ with you


Ø  The distinct possibility of someone launching your DEEP FAKE


From the following news report, you will appreciate that this “ possibility “ is about

to become a high “ probability “


I urge you once again, to expedite the launch of www.NaMo.ai ( ala 

www.HemenParekh.ai )


One more thing


I have no resources to turn my VIRTUAL AVATAR ( sporting a single / simple photo

 ) into a 3D Volumetric Hologram , jumping  out of the mobile screen of the voter


But with the resources at your disposal , you can simply direct your IT team to

ensure that , on www.NaMo.ai, your video gets projected in the air,

while “ talking “ to the voters on their mobiles - up CLOSE and PERSONAL 




Hints :


#   Your IT team may want to talk to Joe Ward ( Founder > IKININC  /  'Joe Ward'

      jward@ikininc.com )


#   https://thedebrief.org/holographic-breakthrough-scientists-create-full-color-

     3d-holographic-displays-with-ordinary-smartphone-screen/

  

With regards,


Hemen Parekh


www.HemenParekh.ai  /  19 April 2024

 

 

Context :

How A.I. Tools Could Change India’s Elections  ..  NY Times … 18 April 2024

Extract :

For a glimpse of where artificial intelligence is headed in election campaigns, look to India, the world’s largest democracy, as it starts heading to the polls on Friday.

An A.I.-generated version of Prime Minister Narendra Modi that has been shared on WhatsApp shows the possibilities for hyper-personalized outreach in a country with nearly a billion voters.

 

In the video — a demo clip whose source is unclear — Mr. Modi’s avatar addresses a series of voters directly, by name.

However, it is not perfect. Mr. Modi appears to wear two different pairs of glasses, and some parts of the video are pixelated.

Down the ladder, workers in Mr. Modi’s party are sending videos by WhatsApp in which their own A.I. avatars deliver personal messages to specific voters about the government benefits they have received and ask for their vote.

Those video messages can be automatically generated in whichever of India’s dozens of languages the voter speaks. So can phone messages by A.I.-powered chatbots that call constituents in the voices of political leaders and seek their support.

Such outreach requires a fraction of the time and money spent on traditional campaigning, and it has the potential to become an essential instrument in elections. But as the technology races onto the political scene, there are few guardrails to prevent misuse.

Chat-bots and personalized videos may seem more or less harmless. Experts worry, however, that voters will have an increasingly difficult time distinguishing between real and synthetic messages as the technology advances and spreads.

“It’ll be the Wild West and an unregulated A.I. space this year,” said Prateek Waghre, ( prateek@internetfreedom.in ) the executive director of the Internet Freedom Foundation, a digital rights group based in New Delhi. The technology, he added, is entering a media landscape already polluted with misinformation.

Around the world, elections have become a testing ground for the A.I. boom. The tools have been used to turn an Argentine presidential candidate into Indiana Jones and a Ghostbuster. During the New Hampshire primary, voters received robocall messages urging them not to vote, in a voice that was most likely artificially generated to sound like President Biden’s.

And in India, Mr. Modi’s Bharatiya Janata Party, or B.J.P., and the opposition Indian National Congress party have accused each other of spreading election-related deep-fake content online.

One outpost on this new Indian frontier is in the western desert state of Rajasthan. On the ground floor of a residential building on a dusty back lane, a 31-year-old college dropout, Divyendra Singh Jadoun, (devi@theindiandeepfaker.com) operates an A.I. start-up, The Indian Deepfaker

 

His team of nine people has been making commercials with A.I.-generated avatars of Bollywood actors and actresses. But earlier this year, political parties and politicians began asking him to do for them what he had done for celebrities. Of the 200 requests, Mr. Jadoun said, he took on 14.

Among those getting the A.I. treatment is Shakti Singh Rathore,

( shaktisingh140@gmail.com )

 - a 33-year-old B.J.P. member. His job this election season is to tell as many people as possible about Mr. Modi’s programs and policies. So he decided to create a replica of himself.

“A.I. is wonderful and the way forward,” Mr. Rathore said as he settled in front of a video camera at the office of The Indian Deepfaker, preparing to become digitally incarnated. “How else could I reach the beneficiaries of Mr. Modi’s programs in such large numbers and in so short a period of time?”

As Mr. Rathore adjusted a saffron scarf with the party’s logo that hung around his neck, Mr. Jadoun instructed him, “Just look into the camera and talk as if the person is sitting right in front of you.”

With about five minutes’ worth of material, including an audio recording and profile shots, Mr. Jadoun went to work. He said he uses open-source A.I. systems and builds upon them with his own code.

First, Mr. Rathore’s face was isolated from each frame of the recording.

Then data was collected from his facial features, including the size of his face and lips, as well as his gaze.

Mr. Jadoun said the data set was then fed into A.I. models that learn to predict facial patterns.

“You need to keep running it through the program and fine-tuning the face until you get the best face possible,” he said.

A “ cloning algorithm ” also analysed the audio recording, learning the voice’s cadence and intonations. Mr. Jadoun said it often takes six to eight hours of tweaking to perfect the face and for the lips to sync with the words. The rest is largely automated.

In one demo, it took about four minutes to create around 20 personalized greeting videos.

Mr. Jadoun said his team could produce up to 10,000 videos a day. For larger jobs on deadline, it will rent graphics processing units.

Generative A.I. can also remove language barriers, which is especially helpful in a linguistically diverse country. Mr. Rathore’s avatar can be programmed to speak regional languages to reach the remotest corners of India.

Political parties are not only texting constituents video messages but also using cloned voices to call people directly, all powered by chatbots like ChatGPT.

In the past, when a party representative would call voters, they would hang up, Mr. Rathore said. “But now, when a local leader utters a voter’s name, it immediately catches their attention.”

During the conversation, the chatbot asks about local government programs that offer free electricity or funding for start-ups. Mr. Jadoun said the calls were recorded and transcribed for quality control and A.I. training.

Mr. Rathore said he had spent around $24,000 of his own money to reach about 1.2 million people through his video messages and phone calls and to receive information about who didn’t answer. He called it an investment in his future with the B.J.P.

Nikhil Pahwa, the editor of MediaNama, which covers digital media in India, said the personalized messages could be particularly powerful among Indians.

“India is a country where people love to take photos with celebrity impersonators,” he said. “So if they receive a call from, say, the prime minister, and he speaks as if he knows them, where they live and what their issues are, they would actually be thrilled about it.”

Mr. Waghre of the Internet Freedom Foundation questions whether A.I. content is persuasive enough to affect this year’s election. But he said the long-term effects could be problematic. “Once you normalize this in people’s information diet, what happens six months later when there are deceptive videos?” he said.

Mr. Modi himself has discussed adding disclaimers to A.I.-generated content so people are not being “misguided.”

Mr. Jadoun and representatives of two other A.I. start-ups in India created what they call an “A.I. coalition manifesto,” pledging to protect data privacy and uphold election integrity.

For instance, Indian Deepfaker videos are labeled “A.I. generated,” and its chatbots announce that they are A.I.-generated voices, Mr. Jadoun said.

Narendra Singh Bhati, 28, the owner of resorts in Rajasthan, received an A.I.-generated call from Mr. Rathore this week. Mr. Bhati said he was impressed with its personalization.

He said he had not realized that the call was A.I.-generated, although the script made that clear. “I even said goodbye to Mr. Rathore” at the end, Mr. Bhati said.

Suhasini Raj is a reporter based in New Delhi who has covered India for The Times since 2014. More about Suhasini Raj ( suhasini.raj@nytimes.com )