Times of India ( 26 April
2017 ) carries following news :
Soon, control room and app for
kaali-peelis
Taxi unions have taken the initiative for
setting up the first-ever control room for monitoring movement of kaali-peeli
cabs using apps for operations from June 1.
Said union leader A L Quadros ,
“ We are launching our very own app for
drivers , who are being registered under the City Taxi Scheme. This will happen
by June 1
We
have submitted a report on our project to the Andheri RTO and very soon , a
control room will be set up to assist kaali-peelis
At least 12,000 kaali-peeli drivers could
switch to mobile app in coming weeks , as they face stiff competition from
aggregator firms
Most drivers
are eager to remove the electronic meter and operate using apps . It will also
generate more revenue for these drivers “
Some 40 years ago , Ted Levitt wrote in his seminal
essay , “ Marketing
Myopia “ :
“ If you don’t make yourself obsolete , rest
assured , someone else will “
No doubt , Shri Quados hurried up to
implement what I said in following blog :
Monday, 3 October 2016
Hindustan
Times ( 04 Oct 2016 ) carries a news report titled :
" In Mumbai: Kaali-Peeli app to
offer 25% discount to stay in business "
It goes on to read :
Facing
tough competition from app-based aggregators such as Ola and Uber,
Kaali-Peeli
taxi drivers from Navi Mumbai will offer discounts
on fare to
commuters
from Tuesday
Taxi union
sources said that the daily earning of
cabbies had gone down. They
were
now offering such discounts to
stay in the business.
“ We are
aware that Ola and Uber has taken benefit of our
weakness, but to
improve
the situation, we need to change ourselves and
adopt a new
technology. Otherwise, the situation will
worsen as we have already lost 40% of
our earnings to Ola-Uber ”, says Vijay
Chauhan , who is driving a taxi for last
26 years.
Mumbai has
over 38,000 Kaali-Peeli taxis, besides air-conditioned cool cabs and
fleet
cabs.
Upset with
rampant refusals from Kaali-Peeli cabbies, the commuters started
taking
to Ola and Uber for long distance rides because of the cheaper fare,
comfortable ride and ease of booking.
-------------------------------------------------------------------------------------------------------------------------
But , do Kaali-Peeli owners realize that "
reducing fares to beat the competition
"
, is an obsolete technology - which belongs to a " Sun-set " Industry !
Do they
realize that Uber-Ola are not even pretending to be competing with the
Kaali-Peelies
!
They are
too busy creating a brand NEW industry
, having a totally different set
of
rules !
They are
in the business of " ASSET
AS A SERVICE " industry , rather than "
ASSET AS OWNERSHIP "
In the
process , they are adding in India alone , some 5,000 such " Asset-
service
Taxies " , every month !
Who knows
, someday " Car Ownership "
as a concept , may disappear !
And making
available these " Assets Service " to travelers ,
* WHEN they want
* WHERE they want
* HOW they want ( alone or sharing
mode )
* CHEAP
* FAST ( made available in 5 minutes )
One piece
of advice ( albeit , unsolicited ) to Kaali-Peeli owners :
Do not
even dream to go on a strike !
You will
end up forcing more travelers to embrace Uber-Ola ,
thereby hastening your own demise !
It is
still not too late for Kaali-Peeli owners
to " re-invent " their " new avatar "
by reading
the following :
{
http://myblogepage.blogspot.com/2016/09/name-of-game-co-operation.html }
{
http://myblogepage.blogspot.com/2016/09/irrefutable-law-of-economics.html
}
{
http://myblogepage.blogspot.com/2016/09/an-excellent-advice-shri-raoteji.html
}
{
http://myblogepage.blogspot.com/2016/07/turning-back-clock.html }
{
http://myblogepage.blogspot.com/2016/05/tablets-in-taxies.html }
29
April 2017
www.hemenparekh.in
/ blogs