Thank You , cp@trai.gov.in
aka,
Shri R S Sharmaji [ Chairman – TRAI ]
---------------------------------------------
What for ?
For accepting my following suggestion sent as email,
some 17 months back :
Thank
You , Shri R S Sharmaji ………………………………………..[ 24 Jan 2019
]
What was the suggestion ?
Quote from that e mail :
======================
I am not alone in asking :
Why should a subscriber get tied to just ( any ) one
broadcaster ?
Why am I held a captive hostage of one subscriber ? – with its dish
and set-top box ?
Why can’t I choose a combo of individual channels offered
by several DTH broadcasters ?
Why can I not have a “ Selection Portability “ across all DTH
broadcasters ?
How to “ democratize “ TV viewing ?
· Let TRAI
launch………www.ChannelAggregation.gov.in
· All TV owners to
register here with Name / Address / Aadhar / PAN etc
· For renewals ,
subscriber will need to enter Password / Subscriber No
· Subscribers to be
able to select any combination of those 800 Channels and make online
payments on this web site, which amount TRAI
will pass on to broadcasters
· TRAI to pass-on
this data to ALL concerned broadcasters with details of channels
selected by each subscriber
· There will be one
universal common Set-top box / Dish antenna / Remote
· At some later date
, software may be modified to deliver “ ADVT LESS “ channels , for a
higher monthly rates
· All renewals to
take place on this web site
What are the benefits of this proposal ?
· Substitution of
current complex TWO STEP approach with a simple ONE STEP
· Elimination of
disputes between broadcasters / subscribers / MSO / TRAI
· Better regulation
by TRAI of the TV business through real-time data
· Transparency in
respect of TRP ratings / Broadcaster – MSO subscriptions
· Real time TV usage
statistics on TRAI web site, in following categories :
City –
Region – Genre – Language – Broadcaster – Pay – FTA – HD / SD
Knowledge of such
sharply defined / accurate and real time “ Customer Preferences “
would greatly help online advertisers , who
currently spend Rs 24,428 Crore on TV
advts - (
39 % of total all-India ad spend on all media put together )
One suggestion :
Push through an INTEGRATION of your platform with the E Com web
sites of all those TV Broadcasters , whereby both become a MIRROR IMAGE of the selections (
database ), and payments made / account status , made by each and
every TV Subscriber . Today , these remain a mystery to TRAI
=========================================================
Any indication
of acceptance of your suggestion ?
Just came across following news report :
TRAI
launches channel selection app to facilitate easy subscription modification / 25
June
Extract :
Ø The Telecom Regulatory Authority of India (TRAI) on Thursday launched a channel selector application which
will facilitate consumers to view their TV subscription and choose the channels of their interest while removing the
unwanted ones.
Ø In a statement, TRAI
said that after issuing the new tariff order for broadcasting services it was
noticed that consumers
were facing difficulty to opt for TV channels or bouquets of their choice on the web portal or applications of
their respective Distributed Platform Operators (DPO).
Ø Therefore, the
authority decided to develop an app which will fetch data from DPOs.
Ø The regulator said
it has developed the TV Channel Selector App to provide reliable, robust and
transparent systems to television subscribers.
Ø The app would
facilitate subscribers to check their own subscription, view all channels and bouquets provided
by their DTH or Cable operator, choose only the channels of interest and remove
unwanted channels.
Ø The consumers can
get the best combination of user
selected channels or bouquets in same price or in less price by using the app,
the statement said.
It also gives consumers the facility to modify existing subscription and check real time status of your subscription request.
Ø Another prominent
feature of the app is optimisation of the subscription before it is sent to DTH or cable operator and, therefore, the
subscribers can get best value for money, TRAI said
=========================================================
Dear Shri
Sharmaji,
I hope , before your expected retirement by end – 2020,
you will initiate a debate among all the stake-holders for implementing my following suggestion, which has the potential to
REVOLUTIONIZE the entire TV industry .
I believe the Software Technology Platform required for
implementation, can be provided by IndiaStack
/ iSpirt
And, as far as the Electronics Hardware ( Set Top Box –
cum – Computer ) is concerned, Government should extend to Indian Hardware
manufacturers, incentives just announced as per following news report :
Centre
launches three new schemes to promote electronics manufacturing in India
=======================================================
My Suggestion :
The
Future of TV Viewing ? ………………………………………………………….[ 28
March 2019 ]
Extract :
Ø But imagine if each Set Top Box , were to
morph into a BAR-O-Meter
Ø That makes for 200 Million BAR-O-Meters - as against 40,000 today !
Ø
And to complete the TV VIEWERSHIP MEASUREMENT revolution , stretch your imagination
as follows :
# All of this 200 Million
“ Smart Set Top Boxes “ will be tiny Super-computers with
terabytes of memory
# All of these will be only
“ Pre-paid “ versions enabling instant Online Payments
from TV Screen / Remote
# These Set Top Boxes will
show ALL TV channels, all the time, – eliminating need
for
ala-carte pre-selection on Service provider’s web site / filling up channel
Selection
forms of MSO ( TV Cable operators )
# A viewer would be able to
view ANY channel, any time
# Smart
Set Top Box will automatically / instantly , deduct money ( from pre-paid
account of the household ), based on “ Per Minute “ tariff for each channel .
“ Credit
Balance “ will flash in screen corner, every
10 minutes { “ PAY PER
USE “ model }
# Being
a “ Super Smart Set Top Box “ , internet will be integrated and web sites made
available on TV screen (- why need a separate
computer screen ? )
# Smart
Set Top Box will also enable Video – Audio Streaming services like Netflix and
just
announced Apple TV+ / Apple News Plus / Apple Arcade etc
# Smart
Set Top Box will enable job portals ( and of course, LinkedIn ) to deliver “
Suitable / Recommended Job Alerts “, and permit “ Apply Online “ , using remote
# Solely
at his own discretion , a viewer would ,
· Allow advertisers
to display “ Customized Advts “ on his TV screen , based on
his TV Channel Viewing History
· Rent his “ Net
Surfing History “ to Social Media Sites for a “ Monthly Rental “ of
Rs 1,000
======================================================
Internet
Technologies which are “ Converging “
to make this possible :
Ø 5G
( Mobile Telephony )
Ø Reliance
JIO GigaFibre ( Broadband Landline )
Ø Li-Fi
Ø Elon
Musk’s STAR LINK project to place in orbit 31,000 satellites for internet
Ø Google’s
LOON project
Ø Amazon’s
Satellite project
Ø Many
others
=========================================================
With regards,
Hemen Parekh
hcp@recruitGuru.com /
26 June 2020