In 1960 , Theodore Levitt ( Editor - Harvard Business
Review ) wrote an article titled :
Marketing Myopia
He made following points :
* If you don't
make yourself obsolete , someone else will
* Businesses must keep asking of themselves :
What business are we in ?
* American
Railroads thought they were in the " Railroad Business " and failed
to appreciate that they were really
into the business of " Transporting
People "
* Along came ,
American Car Companies / Airlines , which transported people from
point-to-point , easily and at
will , making railroads obsolete !
FAST FORWARD TO 2015 :
* Uber / Ola are
telling people : Why do you need to " own " an expensive asset such as
a car , if you use it only
for 10 % of
the time ? At a moment's notice , we will deliver a chauffeur driven car at
your door-step , to take
you where you
want to go - and it will cost you far less than owning a car .
Some car companies
have realized that , if Uber / Ola succeed in increasing the utilization of
existing cars to
80 % , demand
for new cars could fall drastically !
FASTER FORWARD TO 2030
:
* Having
realized that
# No one wants to spend a good part of life in
endless traffic jams , sitting in a car ( even if it is a self-driving
car ) , car manufacturers are asking of
themselves : What business are we in ?
And they
are realizing that they are NOT into the business of " Car Manufacture
" but really into the business
of "
Face to Face " interaction between people , whether for social / economic /
political reasons
Those car manufacturers who did realize this, switched
over to DIGITAL TECHNOLOGY , and got into AR ( Augmented Reality ) / VR ( Virtual Reality ) / Holographic Projection Devices / Hepatic Devices ...etc
Now just make a list of grossly under-utilized assets (
national or personal ) and ask :
* When will the
next Indian Start Up find a method to increase the utilization % , thereby
eliminating or
vastly
decreasing the demand for funds to create / build brand NEW assets ?
* How about ,
# Computers / Office buildings at night ?
# Hotel rooms , vacant during the daytime ?
# Factories / Machines working in one shift ?
# 170,000 unsold flats in greater Mumbai ?
# Thousands of School buses ?
Sure , if that asset is a ball pen costing Rs 5 , feel free to have 3 , even if you use it for
ONE hour in ONE year !
-----------------------------------------------------------------------------------------
hemenparekh.in / blogs
06 Feb 2016
--------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------
Make
Yourself Heard
Dear Visitor :
It is time for YOU to speak up - and demand that YOU
are heard
By emailing this suggestion - incorporating your OWN
improvements - to the following Policy Makers
( Just multiple
copy all the following Email IDs into the Recipient column of your Outlook and
Copy / paste this suggestion in the Message Box ) :
narendramodi1234@gmail.com;
38ashokroad@gmail.com;ajaitley@del5.vsnl.net.in;
jayant.sinha19@sansad.nic.in;piyush.goyal@gov.in;nitin.gadkari@nic.in;
spprabhu1@rediffmail.com;bandaru@sansad.nic.in;smritizirani@nic.in;nsitharaman@nic.in;
ravis@sansad.nic.in;sureshprabhu@irctc.co.in;prakash.j@sansad.nic.in;secy-ipp@nic.in;
amitabh.kant@nic.in; shaktikanta.das@nic.in; rsecy@nic.in; adhia1981@gmail.com;
ceo-niti@nic.in; atul-chaturvedi@nic.in; uma.bharati@sansad.nic.in;
d.pradhan@sansad.nic.in; rprudy.office@gmail.com; rudypr@rediffmail.com;
eam@mea.gov.in; mosvks@mea.gov.in; mvnaidu@sansad.nic.in; mnaqvi@sansad.nic.in;
rao.inderjit@sansad.nic.in; mljoffice@gov.in; sadananda.gowda@sansad.nic.in;
ministerminority@gov.in; najmah@sansad.nic.in; minister-ca@nic.in;
ramvilas.paswan@sansad.nic.in; gandhim@sansad.nic.in;
akumar-alpha@sansad.nic.in; jpnadda@sansad.nic.in; hm.moca@nic.in;
geete@sansad.nic.in; simratbadal@yahoo.com; ns.tomar@nic.in;
rmsingh@sansad.nic.in; tc.gehlot@sansad.nic.in;
dr.harshvardhan@sansad.nic.in
No comments:
Post a Comment