Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do.

There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Friday, 5 February 2016

MARKETING MYOPIA


In 1960 , Theodore Levitt ( Editor - Harvard Business Review ) wrote an article titled :

Marketing Myopia

He made following points :

*   If you don't make yourself obsolete , someone else will

*   Businesses must keep asking of themselves : What business are we in ?

*  American Railroads thought they were in the " Railroad Business " and failed to appreciate that they were really
    into the business of " Transporting People "

*  Along came , American Car Companies / Airlines , which transported people from point-to-point , easily and at
    will , making railroads obsolete  !


FAST  FORWARD  TO  2015 :

*  Uber / Ola are telling people : Why do you need to " own " an expensive asset such as a car , if you use it only
    for 10 % of the time ? At a moment's notice , we will deliver a chauffeur driven car at your door-step , to take
    you where you want to go - and it will cost you far less than owning a car .


    Some car companies have realized that , if Uber / Ola succeed in increasing the utilization of existing cars to
    80 % , demand for new cars could fall drastically !

  

FASTER  FORWARD  TO  2030 :

*  Having realized that

    #  No one wants to spend a good part of life in endless traffic jams , sitting in a car ( even if it is a self-driving
        car ) , car manufacturers are asking of themselves : What business are we in ?

        And they are realizing that they are NOT into the business of " Car Manufacture " but really into the business
        of " Face to Face " interaction between people , whether for social / economic / political reasons

        
Those car manufacturers who did realize this, switched over to DIGITAL TECHNOLOGY , and got into AR ( Augmented Reality ) /  VR ( Virtual Reality ) /  Holographic Projection Devices  / Hepatic Devices ...etc



Now just make a list of grossly under-utilized assets ( national or personal ) and ask :

*  When will the next Indian Start Up  find a method to increase the utilization % , thereby eliminating or
    vastly decreasing the demand for funds to create / build brand NEW assets ?

*  How about ,

   #  Computers / Office buildings at night ?

   #  Hotel rooms , vacant during the daytime ?

   #  Factories / Machines working in one shift ?

   #  170,000 unsold flats in greater Mumbai  ?

   #  Thousands of School buses ?

  
Sure , if that asset is a ball pen costing Rs 5  , feel free to have 3 , even if you use it for ONE hour in ONE year !

-----------------------------------------------------------------------------------------

hemenparekh.in / blogs

06  Feb  2016  

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Make    Yourself    Heard

Dear Visitor :

It is time for YOU to speak up - and demand that YOU are heard

By emailing this suggestion - incorporating your OWN improvements - to the following Policy Makers

(  Just multiple copy all the following Email IDs into the Recipient column of your Outlook and Copy / paste this suggestion in the Message Box ) :


    narendramodi1234@gmail.com; 38ashokroad@gmail.com;ajaitley@del5.vsnl.net.in; jayant.sinha19@sansad.nic.in;piyush.goyal@gov.in;nitin.gadkari@nic.in; spprabhu1@rediffmail.com;bandaru@sansad.nic.in;smritizirani@nic.in;nsitharaman@nic.in; ravis@sansad.nic.in;sureshprabhu@irctc.co.in;prakash.j@sansad.nic.in;secy-ipp@nic.in; amitabh.kant@nic.in; shaktikanta.das@nic.in; rsecy@nic.in; adhia1981@gmail.com; ceo-niti@nic.in; atul-chaturvedi@nic.in; uma.bharati@sansad.nic.in; d.pradhan@sansad.nic.in; rprudy.office@gmail.com; rudypr@rediffmail.com; eam@mea.gov.in; mosvks@mea.gov.in; mvnaidu@sansad.nic.in; mnaqvi@sansad.nic.in; rao.inderjit@sansad.nic.in; mljoffice@gov.in; sadananda.gowda@sansad.nic.in; ministerminority@gov.in; najmah@sansad.nic.in; minister-ca@nic.in; ramvilas.paswan@sansad.nic.in; gandhim@sansad.nic.in; akumar-alpha@sansad.nic.in; jpnadda@sansad.nic.in; hm.moca@nic.in; geete@sansad.nic.in; simratbadal@yahoo.com; ns.tomar@nic.in; rmsingh@sansad.nic.in; tc.gehlot@sansad.nic.in; dr.harshvardhan@sansad.nic.in   


     





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