Context :
Information
Technology Act could soon regulate digital streaming and news portals [ ET – 19 Nov ]
Extract :
Ø The
discussions to introduce new provisions are aimed at regulating technology
aspects such as,
# Collection of Users’ metadata ( which refers to BULK
DEMOGRAPHIC and other DATA that firms
users ) , as well as
# The algorithms that define how CONTENT is SERVED UP to
individual consumers
Ø Officials
said that a SEPARATE
FRAMEWORK to regulate the underlying technology solutions that power
digital news and entertainment is required as “ algorithms play an important
role in how news aggregators and other platforms curate their feeds and how PLATFORMS USE the METADATA they collect of their Users “
Ø This
an include users’ PERSONAL DATA such as,
# Age
# Educational Qualifications
# Choice of Content
# Time spent viewing it or reading it
Ø All
these aspects of METADATA along
with the algorithms will come under the IT Act,
while the content part will be governed by the I&B ministry
Ø While
MeitY retains control
over policies on algorithms , metadata, personal data or
non-personal data, the I&B ministry will have legislative control over
content-related issues of all online news and entertainment platforms
Ø ….
Social Media platforms such as Facebook and Twitter along with Google which
offers curated news, could come under the preview of the new regulations
--------------------------------------------------------------------------------------------
I hope this is only
the first step towards evolving that separate FRAME WORK
For over 3 years, I
have been pleading with MeitY to implement a Frame Work, which is not so much
about “ regulating the underlying technology “ ,
but more about “ compensating
the USERS “ of the Social Media platforms , for
using / selling the PERSONAL DATA of its users – and making tons of
money
It is high time these
platforms are forced to pay to its users , for the data they compile and sell
I was pleading with
MeitY for amending the pending Personal Data Protection
Bill , to enable / enforce such payments to users ( - estimated at Rs 30,000 per month to each
Indian User )
Dear Shri
Ravishankar Prasadji,
I believe you want to
implement my suggestion which will assure a fair
compensation to 400 million users
It is unimportant
whether this gets implemented by ,
# Amendment of IT Act , or
# Modification of Personal Data Protection Bill
, or
# Introduction of a new Act [ “ Compensation for Usage of Personal
Information and Data ( CUPID ) Act ]
In this context, you might want to look up how China is tackling this issue :
Draft rules aim to curb monopolistic behavior of internet platforms
For your ready
reference, I reproduce below, links to my earlier e –
mails on this subject :
Digital
Dividend from Demographic Data [ 4 D ]…………………..... [ 14 Feb 2019 ]
SARAL ( Single Authentic Registration
for Anywhere Login )…[ 10 Feb 2019 ]
With regards,
Hemen Parekh / hcp@RecruitGuru.com / 19
Nov 2020
Related Readings :
GAFA ( aka
Monopoly V 2.0 ? ) ………………………………………[ 30 Sept 2020 ]
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