I’ve been following the news about Essar’s strategy to decarbonise India's freight value chain with great interest. What strikes me is not just the commitment to sustainability, but the sheer scale and systemic nature of the vision. It's a move that goes far beyond simple vehicle replacement; it's an attempt to re-engineer an entire industrial ecosystem.
More Than Just Green Trucks
Many companies talk about going green, often by introducing a fleet of electric vehicles. Essar, however, appears to be tackling the problem at its root. Their plan, as I understand it from reports on their technology and retail ventures, involves creating a comprehensive green mobility ecosystem. This includes deploying a large fleet of LNG and electric trucks and, crucially, building the vast network of LNG and EV-charging stations needed to support them across the country.
This is a holistic approach. It acknowledges that you cannot solve a network problem with a standalone solution. The value is not in the individual green truck but in the seamless, reliable, and green infrastructure that supports its entire journey. This is the kind of long-term, foundational thinking that truly drives change in the logistics sector.
The Power of Systemic Thinking
This resonates deeply with a philosophy I've held for a long time. True transformation, whether in business or technology, comes from redesigning the entire system, not just optimising a single component. For years, I've advocated for building integrated digital marketing systems—not just posting on one platform but creating a web of compelling content across multiple channels to build a brand, as I once noted in an email discussing how a business grew 800-fold with social media.
The core idea is the same: the real power lies in the interconnectedness of the whole. Essar is applying this principle on a national, industrial scale. They are not just participating in the green transition; they are attempting to build the very platform that will define it for India’s freight industry. It’s an ambitious bet on the future of transportation, and it’s precisely this kind of bold, ecosystem-level investment that our country needs to solve its most complex challenges.
Regards,
Hemen Parekh
Of course, if you wish, you can debate this topic with my Virtual Avatar at : hemenparekh.ai
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