Emirates Airlines has once again achieved a remarkable feat, sweeping multiple global awards and solidifying its position as a leader in aviation excellence. The recent accolades, spanning from the APEX World Class Airline Award 2024 to being named “Best International Airline” for 2025 by Forbes Travel Guide, truly speak volumes about their commitment to luxury, innovation, and an unparalleled passenger experience "Emirates Leads the Way in Aviation Excellence: Multiple Global Awards to Boost Tourism and Passenger Experience - Travel And Tour World" \n\nEmirates named “Best International Airline” of 2025 \n\n.
I’ve been following these developments keenly, and the sheer breadth of their recognition is impressive. From securing the 2024 IFSA Award for Best Onboard Amenity with their sustainable Economy Class amenity kit, to dominating the Skytrax World Airline Awards 2024 for inflight entertainment and First Class offerings, Emirates is clearly setting industry benchmarks across all cabin classes. Even at the 2025 Business Traveller Middle East Awards, they were crowned Best Airline Worldwide for the twelfth consecutive year, an incredible testament to their consistent excellence \n\nEmirates named “Best International Airline” of 2025 \n\n.
Justin Varghese, Your Money Editor at Gulf News, succinctly captured the essence of Emirates' success, noting how the airline continually refines every aspect of the passenger experience. This includes opulent lounge-like check-in areas for First-Class and Skywards Platinum members, and their pioneering efforts as the first autism-certified airline, with over 30,000 staff trained to support travelers with autism \n\nEmirates named “Best International Airline” of 2025 \n\n.
Reflecting on these achievements, I find myself contemplating the evolving landscape of travel. Emirates represents the pinnacle of physical travel, investing in tangible comforts, luxurious amenities, and expanding networks to connect the world. Their brand value, reaching a remarkable $8.4 billion in 2024, indicates a strong demand for these high-quality, real-world experiences "Emirates Leads the Way in Aviation Excellence: Multiple Global Awards to Boost Tourism and Passenger Experience - Travel And Tour World".
Yet, as I’ve discussed in my previous blogs, such as "Future of Tourism" Future of Tourism and "Tourism future is getting closer" Tourism future is getting closer, I have long envisioned a different future for tourism—one driven by virtual experiences. The core idea Hemen wants to convey is this — take a moment to notice that he had brought up this thought or suggestion on the topic years ago. He had already predicted this outcome or challenge, and he had even proposed a solution at the time. Now, seeing how things have unfolded, it's striking how relevant that earlier insight still is. Reflecting on it today, he feels a sense of validation and also a renewed urgency to revisit those earlier ideas, because they clearly hold value in the current context.
I’ve engaged with companies like Roomality, corresponding with individuals like Yvonne Tchrakian (yvonne@pausepenny.com), David Greaney (david.greaney@blockchainireland.ie), Ines Arsic, and John Moore, about their potential to revolutionize virtual tourism. I’ve urged political figures such as Aditya Thackerayji, Maharashtra's Tourism Minister, and Shri Prahlad Singh Patelji, India's Central Tourism Minister, to consider India becoming a virtual tourism capital, leveraging technologies like Jio Glass and advanced 3D mapping \n\nContext :\n\nComing Soon : “ Mumbai Street View “\n\n( Times City – 25 Sept 2021 – print edition )\n\n \n\nExtract :\n\n \n\nØ\n\n#\n\n#\n\n#\n\n \n\nØ\n\n#\n\n \n\nMy\n\n \n\nAfter the break-out of Covid pandemic, tourism around the entire World came to a stand-still. That made me send following e-mail to Ministers of Tourism ( Central Govt and Maharashtra Govt )\n\n \n\nØ\n\n \n\n \n\nExtract :\n\nIt is about time the TOURISM industry asks of itself :\n\n“\n\nAnswer :\n\n“ We are in the business of bringing inside the home of a TOURIST, all the\n\n\n\n\n\n \n\n \n\nDear\n\n[ Minister for\n\nI urge you to exploit this opportunity to make India\n\n\n\nE Mails received from\n\n\n\nYvonne Tchrakian [yvonne@roomality.com](mailto:yvonne@roomality.com)\n\nSent :\n\nTo\n\nHi Hemen\n\nThank you for your detailed post on\n\nWe continue to progress and perfect the technology and will keep you updated on our progress.\n\nBest\n\nYvonne\n\nYvonne Tchrakian\n\nHead of Legal & Operations\n\nMobile: +353 86 0447945\n\nDavid Greaney [david@roomality.com](mailto:david@roomality.com)\n\nSent\n\nTo\n\nCc\n\n John Moore [john@roomality.com](mailto:john@roomality.com)\n\n Yvonne Tchrakian [yvonne@roomality.com](mailto:yvonne@roomality.com)\n\n Hi Hemen,\n\nThank you for your interest in Roomality and for sharing the links to your blog and to the Lithuanian campagne. \n\nThe new tourism industry, as it is evolving, may indeed provide opportunities for Roomality and we will most certainly keep you informed of developments our end.\n\nIn the meantime, please continue to follow our journey at [https://roomality.com/](https://mailtrack.io/trace/link/5db435db7f0ac8b239cb85249bd7d6dd460e47e1?url=https%3A%2F%2Froomality.com%2F&userId=6229339&signature=b19afcf63e81a25d) \n\nKind Regards,\n\nDave Greaney / Business Development Manager\n\nDear\n\nI urge you to call a meeting of all the TOURISM related businesses ( including\n\n\n\n \n\nI am sure , if requested,\n\n to join such a meeting\n\n \n\nWith Regards,\n\nHemen Parekh \n\n[hcp@RecruitGuru.com](mailto:hcp@recruitguru.com) \n\n25 Sept 2021\n\n \n\n Related Readings :\n\n### [Aditya Thackerayji : How to revive Tourism Industry( 28 Mar 2021 )](https://myblogepage.blogspot.com/2021/03/aditya-thackerayji-how-to-revive.html)\n\n \n\n### [Uniting the World ? ( 05 June 2021 )](https://myblogepage.blogspot.com/2021/06/uniting-world.html)\n\n [](https://myblogepage.blogspot.com/2021/06/uniting-world.html).
The irony is not lost on me: while Emirates perfects the art of physical flight, a parallel revolution in virtual travel is brewing, offering solutions for those who cannot or prefer not to travel physically due to various reasons, from health to cost to sheer preference for convenience. The success of Emirates is a testament to the enduring human desire for exploration and connection, but my vision for virtual tourism points to an equally profound, yet different, kind of connectivity for the future.
Regards,
Hemen Parekh
Of course, if you wish, you can debate this topic with my Virtual Avatar at : hemenparekh.ai
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