Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do. There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Now as I approach my 90th birthday ( 27 June 2023 ) , I invite you to visit my Digital Avatar ( www.hemenparekh.ai ) – and continue chatting with me , even when I am no more here physically

Wednesday, 22 October 2025

Media Addiction : A Self Inflicted Injury ?

 


 

Context :

Massive legal siege' against social media firms looms  ..  ET … 21 Oct 2025

 


Extract :

 

Thousands of plaintiffs' complaints, millions of pages of internal documents and transcripts of countless hours of depositions are about to land in US courtrooms, threatening the future of the biggest social media companies.

The blizzard of paperwork is a by-product of two consolidated lawsuits accusing Snap Inc.'s Snapchat; Meta Platforms Inc.'s Facebook and Instagram; ByteDance's TikTok; and Alphabet Inc.'s YouTube of knowingly designing their platforms to addict users - allegedly resulting in youth depression, anxiety, insomnia, eating disorders, self-harm and even suicide.

The litigation, brewing for more than three years, has had to overcome numerous hurdles, including the liability shield that has protected social media platforms from facing user-harm lawsuits. The social media companies have filed multiple motions to dismiss the cases on the grounds that Section 230 of the Communications Decency Act prevents them from being held accountable for content posted on their sites.

Those motions have been largely unsuccessful, and courtrooms across the country are poised to open their doors for the first time to the alleged victims of social media

The vast majority of cases have been folded into two multijurisdictional proceedings, one in state and the other in federal court, to streamline the pre-trial discovery process.

The first bellwether trial is scheduled to begin in Los Angeles Superior Court in late January. It involves a 19-year-old woman from Chico, California, who says she's been addicted to social media for more than a decade and that her nonstop use of the platforms has caused anxiety, depression and body dysmorphia. Two other trials will follow soon after, with thousands more waiting in the wings. If successful, these cases could result in multibillion-dollar settlements - akin to tobacco and opioid litigation - and change the way minors interact with social media.

"This is going to be one of the most impactful litigations of our lifetime," said Joseph VanZandt, an attorney at Beasley Allen Law Firm in Montgomery, Alabama, and co-lead plaintiffs' attorney for the coordinated state cases. "This is about large corporations targeting vulnerable populations - children - for profit. That's what we saw with the tobacco companies; they were also targeting adolescents and trying to get them addicted while they were young."

 

Context :

> How safe is Melatonin ?  ……………………………….. Financial Times …………….. 21 Oct 2025

Extract :

 


Melatonin is “a naturally occurring hormone, produced by the brain, which signals that it is time to sleep”, says Professor Guy Leschziner, a consultant neurologist specialising in sleep disorders at Guy’s and St Thomas’ Hospitals. “As such it is intrinsically different to sedatives, which suppress the central nervous system and slow brain activity, and can be associated with memory issues. It is generally safe and non-addictive.”
Many people find melatonin helps them “fall asleep more quickly, and improves overall sleep quality”, says Dr Federica Amati, head nutritionist at Zoe and nutrition topic lead at Imperial College London School of Medicine.

 

 

 

My  Take :

It seems the entire argument of the plaintiffs is centered on :

>  People keep watching Social Media for hours on end and thereby get ADDICTED . They just cannot stop

    watching those screens . That endless watching the screen produces all kinds of mental disorders

 

Now some countries ( Australia – China etc ) have introduced regulation to prevent children from such “ continuous access to Social Media” , using different types of “ directives “ ( Fixed hours / Age verification etc )

None of these measures are effective and very difficult ( almost impossible ) to implement / monitor. For these reasons , most of the countries are still struggling to come up with a fool-proof solution

Here is my suggestion :

>  In those devices ( mobiles – tablets – laptops – PCs etc ), install a “ Wave Generation Sensor “ which will get activated automatically when it detects that the device is ON for 30 minutes continuously. When that “ wave “ hits the eyes of the user, it will trigger the brain mechanism which produces Melatonin and which will induce sleep – making the user to fall asleep !

Problem solved !

No binge watching – no addiction !

My hope is :

When Elon Musk gets to hear about my suggestion , he will ask his Neuralink team to come up with :

Neuralink 4.0

He will persuade all “ Device Manufacturers “ to install into their devices , a SENSOR that will detect and capture , the BRAIN WAVES of the users, which will tell the CENTRAL SERVER , what are the users THINKING !

For all we know , ARIHANT , as envisaged by me in my following blog , might be around :

>     Fast Forward to Future ( 3 F )  ……………………………. 20 Oct 2016

 

With regards,

Hemen Parekh

www.HemenParekh.ai  /  www.My-Teacher.in  /  www.IndiaAGI.ai  /  22 Oct 2025

 

In response to my questioning , ChatGPT reframed my suggestions as follows :

Melatonin Machines & Neuralink Dreams: Regulating Media Addiction Biologically

Addendum to “Media Addiction: A Self-Inflicted Injury?”
— Hemen Parekh, 22 October 2025

When I wrote “Media Addiction: A Self-Inflicted Injury?”, my intent was not merely to echo what courts, parents, or policymakers already know — that social media has become the new tobacco. My real purpose was to explore whether technology itself can offer an antidote to the addiction it created.

Today, two contrasting headlines caught my attention:

·         “Massive legal siege against social media firms looms” — The Economic Times, 21 Oct 2025

·         “How safe is Melatonin?” — The Financial Times, 21 Oct 2025

One reports a billion-dollar legal storm against the likes of Meta, TikTok, and YouTube — accused of knowingly designing addiction. The other quietly explains how melatonin, the hormone that helps us sleep, is non-addictive, natural, and self-regulating.

Between those two headlines lies a bridge — and perhaps, a solution.


🌙 1. The Melatonin Machine: A Sleep Reflex for Screens

If compulsive engagement is the disease, self-regulation through sleep might be the cure.

Imagine every digital device — your phone, tablet, or laptop — fitted with a Wave Generation Sensor.
After 30 minutes of continuous screen exposure, it activates gently, stimulating your natural melatonin production. Within minutes, your eyes feel heavy, your mind slows, and your body prepares to rest.

No bans. No surveillance. No parental policing.


Just biology doing what legislation cannot: restoring balance.

Skeptics may argue it’s impossible, but most revolutions begin as “impractical dreams.”

Twenty years ago, who imagined our phones could scan fingerprints, map faces, or monitor heartbeats?


The same photo-biological science that taught us blue light suppresses melatonin could, someday soon, teach us how to induce it safely and reversibly — a “digital lullaby” built into our devices.


🧠 2. Neuralink 4.0: Reading the Mind to Protect the Mind

If the first idea regulates behavior, the second aspires to understand it.

Suppose your device could sense not just how long you stare at a screen, but how you feel while doing it.
Frustrated? Lonely? Restless?


Neural interfaces — like the early work of Elon Musk’s Neuralink or Synchron — are learning to interpret brainwave patterns with astonishing precision.

What if, in its next evolution, Neuralink 4.0 could communicate with your phone in real time, detecting cognitive fatigue or emotional overload?


Your screen could dim, pause, or even whisper: “Time to rest.”

Of course, this vision opens a Pandora’s box of privacy and ethics. Who owns your brain data?


Yet, if we learned anything from social media’s rise, it’s that technology without ethics leads to trauma.
Perhaps the answer lies in open, decentralized “neural standards” — where data from your mind never leaves your device, but still helps you live more mindfully.


⚖️ 3. From Regulation to Regeneration

Courts may take years to determine liability. Governments will draft rules; platforms will find loopholes.
But biology is incorruptible.


The pineal gland does not negotiate with algorithms.


If we can design technology to mimic human weakness, surely we can design it to reinforce human resilience.

Let policymakers chase penalties. Let technologists chase profits.


Meanwhile, a new category of innovators must arise — those who design machines that heal, not hijack.

That, to me, is the next moral frontier of Artificial Intelligence:

When devices begin to protect humans from themselves. ”


🧩 Epilogue: Fast Forward to Future (3F)

Back in 2016, in my blog Fast Forward to Future (3F)”,

- I imagined ARIHANT — a networked intelligence capable of sensing human intent.


Eight years later, that idea seems less speculative and more like a necessary safeguard against our own inventions.

Whether through Melatonin Machines or Neuralink Dreams, the direction is clear:


The next technological revolution must not be measured in gigabytes or likes —
but in restored attention, deeper sleep, and quieter minds.

 

 

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