Digital Dividend from Demographic Data [ 4 D ]

Background :

Of late, “ Digital Gurus “ / “ Marketing Experts “ /  “ Data Scientists “ are all excited with the concept ,

DATA  is  the  NEW  OIL

They are all advocating that individuals ( Data Owners ) should be enabled to make money from selling their own Personal / Private data

What is behind this sudden advocacy ?

Experts have just realized that Social Media web sites / E Com web sites / Fintech web sites / Mobile Apps etc., have all been earning BILLIONS of dollars every year , by selling data submitted by their users or compiled by them surreptitiously , through snooping on their users’ online visits / activities / purchases – and audio / video sessions

Question :

Who are buying these data and for what purpose  ?

Answer :

·         Companies of all types - who wish to advertise their products / services to billions of users

·         Advertising Agencies / Public Relations agencies - to deliver marketing messages

·         Political Parties /  Political Lobbyists - to influence voters

·         Interest groups / Think Tanks – to propagate their ideologies

·         Terror Groups – to recruit supporters

·         Polling / Surveying agencies – to uncover social trends …………..etc

Question :

Is there a way to make the likes of Google – Facebook – Twitter – Instagram – WhatsApp etc to pay their users , every time they use / sell , users’ personal data  ?

Answer :

Absolutely !

Just implement :  SARAL  (  Single Authentic  Registration Anywhere Login  ) 

 

Related blogs :

 

Only Answer ; a Statutory Warning  

 

   A  Matter  of  Motive  ?    

     Privacy  for  Sale   

Right to Sell My Soul ?  

Wealth of Nations   

How will it help ?

·         SARAL will become the DATA REPOSITORY of  500 million current Indian internet users and will keep growing

·         This  DATABASE  will become the single largest ( and searchable ) Demographic Profile in entire World

·         Data Buyers will be allowed to search this database and compile / download “ Target Demographic Profiles “ upon online payment of published “ Sale Price “   to  SARAL 

·         Such profiles will not reveal the identities of the registered Indian users ( of SARAL ) . The compiled profiles will be anonymized / aggregated

·         SARAL will immediately distribute the Sale Income among the users whose data got included in the downloaded Demographic Profie ( DBT into bank accounts of users )

Can you show how a Buyer can generate a typical Demographic Profile ?

A buyer may start the “ Profile Configuration Process “ by selecting a “ profile value “ and then keep “ filtering to zero in “ , on the desired outcome . He can start and stop at any result to click “ Add to Shopping Cart “ . He can even “ select / unselect “ as he proceeds

Serial No	Demographic Profile Set	Selected Profile Value	No of Records found ( eg )
1	Geography	Entire India	500  million
2	Cities	A category cities	300  million
3	Gender	Male	250  million
4	Age Range	20-25	80  million
5	Education Level	Graduate	20  million
6	Degree	Computer Science	10  million
7	Languages spoken	Hindi – English – Gujarati- Marathi	5  million
8	Employment Status	Employed	3  million
9	Social Media Presence-Postings	FaceBook – Linkedin – Twitter - WhatsApp	2  million
10	FinTech Engagement	Paytm – BHIM – Credit card	1  million

How much can such target profiles be refined ?

Depending upon ,

·         Initial personal data submitted by users on SARAL , and

·         Users’ Online activities captured by SARAL ( - with prior permission of Users ),

-      it would be possible for a DATA BUYER to refine such Demographic Profiles , to further narrow down the number of records based on :

·         Medical History

·         Income Tax Status ( exempt / filed )

·         Credit History

·         Cultural Activities

·         Online Purchases made ( especially Clothes & Cosmetics )

·         Travels / Tours / Family Holidays , undertaken

·         Family Data / Domicile

·         Mobile Service provider

·         Internet Service provider

·         OS of mobile phone

·         Photos on Social Media web sites

·         IoT connected gadgets in home ( Alexa – Siri – Cortana – Google Home etc )

·         DBT Scheme benefits enjoyed

·         Schools – Colleges attended

·         Companies worked for

·         Ownerships ( flats – land – Equity – Vehicles etc )

·         Single – Married – Divorced / No of children

·         Veg / Non Veg / Food preferences / Restaurants visited

·         Entertainment preferences ( Music – Movies – Plays etc )

·         Crime record ( Traffic offences )

·         Political History ( Memberships / Elections contested )

The list is unending

And only the very naïve would think that the existing Social Media websites / Apps / Alexas etc do NOT know these things about us !

How much should we charge the Purchasers for record of each user included in the download ?

Rs 50 / =

How much do you think an user might earn per month from this arrangement ?

Assuming , his personal data gets included in 1000 downloads per month , he could end up earning Rs 50,000 per month !  ( a Universal Basic Income without burdening exchequer  )

How can millions of Indian users be motivated to REGISTER on SARAL  ?

When a Indian User visits any of these web sites , he will get to read the ,

STAUTORY  WARNING ,

-      which will tell him how he can earn by registering

SARAL will also send email / SMS to an user , every time Rs 50 / - gets transferred to his bank account

Imagine the pleasant surprise of the user if he receives 20 such messages in a day !

He will share this news with 500 contacts ! – adding that this INCOME is tax-free !

Which country is most likely to be the first to implement SARAL ?

Very likely , it will be EU

What makes you think so ?

Just came across following news report in today’s Economic Times :

Google, Facebook forced to pay creators under new EU rules       

Extract :

Online platforms will be required to compensate publishers and creators for the content that appears on their websites, 

The new rules mean music producers and publishers could come gunning for more money from Alphabet Inc’s Google and Facebook Inc to compensate for the display of their songs, video and news articles.

 

Does SARAL have any supporters  ?

I have come across similar views – following being the latest :

No price tag on data, it's far more valuable than iron today: Yuval Noah Harari 

Extract :

“If a company wants to buy iron from a country, it must pay something to the seller. But there is no price tag on data, considering that it is far more valuable than iron today,” Harari  said. 

His solution:

may be a union of data-producing countries, along the lines of the Organization of the Petroleum Exporting Countries or OPEC.

According to him, it seems likely at present that those who control data will control the world. And where is all this data going? Currently, “to only two places – US and China



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And this is what Nilanjana Bhowmick has to say :

The prime reason for our lackadaisical attitude is that most Indians don’t value privacy.

We are yet to register the value of personal information — the actual monetary, marketable value.

My personal data, for instance, costs roughly $2.

If I take that as an average, then at least $2 billion worth of data belonging to 1.3 billion Indians are at stake here.

Which is why, when this data is taken without consent, it is a financial crime.

Yes, digitisation is the future. But let’s first plug the social, institutional and systemic weaknesses in our systems.

( source : 

Make our digital backyard safe

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Added on 19 Feb 2019 :

Here are similar views expressed by Michael Spencer

What is a Data Dividend?

More efficient than UBI in creating a fairer Capitalism.

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Dear Shri Ravi Shankar Prasadji,

If you want to put an end to the DATA COLONIZATION / DATA IMPERIALISM of those arrogant Social Media web sites , this is the only language that they will understand

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15  Feb  2019

Rsvp :  hcp@RecruitGuru.com

Missing the Jungle for the Tree ?

That is what seems to be happening if you find time to read the following articles / news reports which have appeared in media over the past 2 days , in respect of the Twitter episode :

Welcome to another WhatsApp election

If the West is setting rules for social media engagement, why can’t we?

The Password-protected Life?

   

Twitter erupts as Jack Dorsey skips parliamentary hearing   

House panel gives Twitter 15 days to present CEO Jack Dorsey   

House panel summons to Twitter CEO: Ex-IT minister takes a jibe  

A committee atwitter over little substance

Parliament panel summons Twitter on issue of citizen’s rights 

Twitter CEO Says His and Other Tech Firms Have Not Combated Abuse Enough   

And what are these reports / articles talking about ?

Listen :

·         ….whether Dorsey’s presence at the committee’s meeting would have achieved anything other than political theatre. Standing Committees in India  are not empowered to take testimonies under oath , nor do they have quasi-regulatory powers

·         “ The parliamentary committee technically may have the right to  summon Twitter officials, but I don’t understand the rationale and utility of this action “ ( Kapil Sibal )

·         Parliamentary Standing Committee on IT wants to examine the issue of “ safeguarding citizens’ rights on social media / online news platforms

·         The Government will not intervene in the matter until the panel reaches a decision

·         Their primary mandate is to make recommendations to Parliament

·         Legal experts termed the whole exercise as pointless… “ You can’t blame Twitter for not taking this seriously…. 

 What is the  TREE  ?

·         Fake news - handles – identities /  Trolling  /  Abusive posts  /  Inaccurate news  /  Hate speech  /  Political propaganda

   

What is the MISSING  Jungle  ?

·         Social Media sites and Apps ( not to speak of all kinds of E Com sites ) fooling users into submitting all kinds of totally unnecessary , Personal / Private data

·         Then following the users on the internet to surreptitiously compile all kinds of data re their online life ( - again without the knowledge of the users )

·         And then , without the knowledge or the permission of the users, selling such data to any buyer, for billions of dollars ( - and not sharing anything with the Data Owners )

What are the implications  ?

·         1 % of the rich people control 56 % of world’s wealth ( in India too, this ratio holds )

For reducing this inequity, no satisfactory “ Wealth transfer mechanism “ is found

·         These rich own most of the TOP companies of the world , none of which produce a tangible / physical products . They are all, DIGITAL ECONOMY companies

·         This ever growing “ Economic Inequity “ is producing social tensions / militancy / refugees / economic migration / persecution / terrorism , around the world and pausing a threat to world peace . Global warming is interlinked with this inequity

Is there a Comprehensive Narration of this ?

·         Sure . Read :    Data and its discontents    (  Author : Prabir Purkayastha  )

How can we force these Digital Satraps to share their wealth with the users ?

By

#   resorting to “ tit-for-tat / paying them back in their own coins “

#   using the same technology that they have used on us so far to enrich themselves

#   implementing :  SARAL  ( Single Authentic Registration Anywhere Login )

   

Will Twitter ( - and its cousins ) agree ?

·         They will, if their only other option is to “ Quit India “. Read them following Riot Act  

          #  Lawmakers back bill to isolate Russian internet  

          #  After a single day, Facebook is pushed out of China again

 

         #  20 Countries who may implement SARAL   

 

Who are likely to oppose SARAL  ?

·         Without doubt , there must be many , including ( possibly )

          #   The Centre for Internet and Society      

          #   Cellular Operators Association of India   

 

Selling what Personal / Private data will Indian internet users make money thru SARAL ?

On behalf of 500 million Indian internet users , SARAL will sell ( anonymized / aggregated ) data at the following DATA LEVELS, and instantaneously transfer money to users ( DBT ) 

#    Data   Level   1  ………………  Personal Data   ✔

#     Data   Level   2  ………………  Family  Data     ✔

#     Data   Level   3   ………………  Contact Info     ✔

#     Data   Level   4  ………………   Social Media Data ( websites-portals-apps etc ) ✔

#     Data   Level   5  ……………….  Cultural Exposure Data  ✔

#     Data   Level   6  ……………….  Education  qualifications Data  ✔

#     Data   Level   7  ……………….  Languages Knowledge  Data  ✔

#     Data   Level   8  ……………….  Job  Experience  Data  ✔

#     Data   Level   9  ………………   Wealth – Income Data [ from Tax Returns ]  ✔

#     Data   Level  10  ………………. Medical History Data   ✔

Any suggestion to Shri Anurag Thakur , Chairman , Parliamentary Committee on Information Technology ?

·         May be your committee does not have power to “ take testimonies under oath “

·         But your right to ,

#  safeguard the interests of 500 million users

#  reach a decision in their favour

#  recommend implementation of SARAL to Shri Ravi Shankar Prasadji

-      is absolute

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13  Feb   2019

Rsvp :  hcp@RecruitGuru.com

Will ARIHANT humble the hackers ?

Context :

EXPERT: AR WILL LET HACKERS STEAL “DEEP PSYCHOLOGICAL DATA   [  11  Feb  2019  ]

Extract :

The most bullish AR extremists think we’re gonna have computers in contact lenses in all of our heads one day.

If that ends up being the case, we should think hard about the data it generates will mean to criminals — or to the mega-corporations, like Facebook and Google, that we already trust with our most intimate information.

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What can it mean to criminals  ?

On 20 Oct 2016 , in my blog :  Fast  Forward  to  Future  : ,  I suggested that EVIL INTENTIONS of bad people may be captured by analyzing the telephonic conversations of ALL the Mobile Phone users of the world , through an App named :

ARIHANT

Having concluded ( using , AI analysis of BIG DATA / audio logs of billions of mobile phones ) , WHO is harboring “ Evil Intentions “ , such persons could be apprehended in advance before they can cause any harm

Then , on 24  Nov 2017 , I blogged :

  #ArtficialIntelligence #BrainComputerInterface #Robotics  , where I wrote :

“ Using headsets and mapping brain-waves to specific “ emotions / sentiments “ , scientists are now able to “ read our thoughts “ !

Before long , expect those bulky headsets , with electrodes attached to forehead / scalp , which pick-up the brainwaves , to be replaced by :

·         Glasses ( spectacles )

·         Wrist-bands / Rings  /  Necklaces

·         Mobile phones

·         Tatto patches

·         Clothes  /  anything wearable …etc

No need for a smart phone to listen into our “ spoken words “ !

Simply any IoT – enabled device , listening into our innermost “ Un-spoken Thoughts  ! “

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ARIHANT  is the only hope of humanity

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12  Feb  2019

Rsvp :  hcp@RecruitGuru.com

Bravo , Anurag !

For speaking up and telling Twitter , some bitter truth

Viz :

  You cannot take us for a ride /  Comply or Quit

{  that was just 36 characters !  }

This was Economic Times reported today morning :

After snub from Twitter CEO, house panel considering sending a "strong" message  

Extract :

The parliamentary standing committee on information technology is exploring ways of expressing its frustration, including declaring breach of privilege

This may include sending a “strong” recommendation to the government seeking adverse action,

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Dear Anurag,

[mphamirpur@gmail.com  /   hpcapresident@yahoo.com  ]

I urge you to recommend to the Government , what I suggested in my following email yesterday :

SARAL 

If Germany’s anti-trust body can slap Facebook , you should be able to deliver to Twitter , a sucker punch !

Read :

Germany Anti-Trust Slaps Facebook with Data Gathering Limit 

Extract :

Germany’s antitrust watchdog ruled on February 7th, 2019 that Facebook has abused its market dominance in collecting, merging and using user data. 

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11  Feb  2019

Rsvp :   hcp@RecruitGuru.com