Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do.

There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Friday, 2 September 2016

An excellent advice , Shri Raoteji !

Shri Diwakar Raoteji

Minister for Transport

Maharashtra Government


Dear Shri Raoteji,

In Hindustan Times ( 02 Sept 2016 ) , carries a news report , which reads :

State Transport Minister Diwakar Raote on Thursday asked autorickshaw and taxi unions to improve and upgrade their services by using tools such as smart phone applications to give cab aggregators a good run for their money .

Shri Raote said, " I have suggested them to use app and install GPS in their taxis to improve services "

An excellent advice , Shri Raoteji  !

It is high time , old / established / entrenched businesses realize that the March of Technology cannot be stopped and they stand to become obsolete if they fail to " re-invent " their business models  

If Taxi-Auto owners want to know how exactly they can beat Uber / Ola , at their own game , let them read my following suggestion / blog

I would be happy to help , if requested

with regards,

( click to view my profile ) 
Marol , Mumbai , India
( M ) +91 - 98,67,55,08,08
Monday, 16 May 2016

Tablets in Taxies ?

DNA ( 16 May 2016 ) carries following news-report :

" LMO for apps to replace fare meters "

In this report , Shri Amitabh Gupta , Controller of Legal Metrology Organization ( LMO ) , is quoted as follows :

" There are couple of mobile phone-based applications available on the internet which can calculate the fare based on distance and waiting time.

If genuine applications are verified by the LMO, then any auto rickshaw or taxi driver can download it on their phones and then use them.

Since they would be verified by the LMO, there would no question over the issue of malpractice.

This way, gradually the electric metres would give way to such applications that appears to be useful and are in line with the latest technology "

Congratulations , Shri Gupta , for this initiative  !

This is , indeed , good development and reinforces my following suggestion / blog  : 


Sunday, 14 February 2016

Making Yourself Obsolete ?

As I observed in my earlier blog ( 05 Feb 2016 ), Theodore Levitt wrote in his seminal essay," Marketing Myopia " :

If you don't obsolete yourself , someone else will . So keep asking yourself : What business are we in ?

Levitt gives example of American Railroads , which failed to ask themselves this question and got obsolete by American Car manufacturers and American Airlines . No more people wanted to travel by trains !

Whereas it may take 10/20 years before Car Manufacturers themselves get obsolete ( by manufacturers of Virtual Reality / Augmented Reality / Holographic / Hepatic devices and web-services - making travelling unnecessary ) , according to me , taxi-rickshaw Meter Manufacturers are in the danger of getting obsolete , within the next TWO YEARS  !

Expect some Indian Start-Up to come up with a digital taxi meter ( to be called , DigiMet  ? ), resembling a 8" tablet , with a screen on both the sides , visible to both , the driver and the passenger

DigiMet will be integrated with :

GPS based Google Map

Mobile App ( called , FareCalc ? ) downloaded from the web site of the Authority fixing " Tariff " ( RTO ? )

Passengers will also need to download / install , FareCalc  app on their smart phones

As requested by the passenger , taxi driver will enter the destination location , in DigiMet

Immediately , DigiMet will display the following routes to the desired destination :

*  Shortest route ( distance-wise )

*  Fastest route ( time wise ) , taking into account the traffic conditions on different routes

DigiMet will also display , the amount of " fares " payable for each route ( also displaying tariff : Rs per Km )

Now it is the passenger's turn to select / choose the route that he wants the driver to take

The taxi / rickshaw will start only thereafter !

At the end of the journey , passenger will have the options to pay the fare ,

*  In cash

*  By entering his Credit Card details into the DigiMet , or

*  Through his Mobile Wallet ( using NFC  ? )

The Mobile App will also need to have a provision for any " Waiting Time " charges to be added

When the destination is reached , DigiMet will display :

*  Distance travelled

*  Time taken

*  Waiting Time ( if any )

*  RTO approved tariff ( Rs per Km )

*  Fare amount payable

Any revision in the tariff will get updated automatically in  DigiMet  as also on the smart phone of passenger

For taxis / rickshaws running on Hybrid fuel ( producing less Co2 ) or Electric Vehicles ( zero emission ) , both , the driver and the passenger will get " Carbon Credits " , which will also get displayed on the  DigiMet  as also on the FareCalc  Mobile App on the smart phone of the passenger ( @ 20 % of the fare payable ? )

These amounts will get transferred to their respective Jan Dhan Bank Accounts ( thru DTB ) , every quarter

I suppose some variation of DigiMet / FareCalc can be introduced in all State Transport buses and intra-city Municipal buses

I hope , the current manufacturers of taxi - rickshaw meters are asking themselves  :

What business are we in ?


15  May  2016