Article
link:
Traditional
media must be compensated by e-platforms: Ashwini Vaishnaw, ETGovernment
Extract from the article:
In a recent statement by Ashwini Vaishnaw, the
conversation around compensating traditional media by e-platforms has gained
traction.
The call for fair compensation stems from the
imbalance in bargaining power between traditional journalism and digital
platforms. Emphasizing the significant investment made in traditional
journalism, including training, editorial processes, and verification, it is highlighted
that the current scenario undermines the essence of traditional journalism.
The Indian Newspaper Society (INS) had
previously voiced concerns about abuse of dominance by Google in terms of News
Referral Services and Google Ad Tech Services in the Indian online news media
market.
The lack of transparency in revenue sharing
and the unequal negotiation power between news publishers and big tech
companies have fueled the need for fair compensation mechanisms for traditional
media, reflecting a larger debate on equitable practices in the digital realm.
My Take:
Dear
Jayant Sinhaji : First plead for People
Reflecting on the current discussion about
compensating traditional media by e-platforms, I am reminded of the critical
role that regulatory provisions play in ensuring fair revenue sharing in the
digital landscape.
Back in 2022, the Standing Committee on
Finance led by Jayant Sinha advocated for a transparent deal for online news
publishers, emphasizing the importance of news publishers receiving a fair
share of digital advertising revenues from big tech platforms.
This echoes the current call for compensation,
underscoring the ongoing need for policies that protect the interests of
traditional media in the evolving digital ecosystem.
Super
Follows thinks Super Clever
The demand for compensating traditional media
by e-platforms signifies a broader trend where stakeholders, including
politicians and lawmakers, are increasingly recognizing the need for equitable
practices in the digital realm.
As highlighted previously, the influence of
news media in shaping public opinion and political narratives cannot be
understated. The push for fair compensation reflects a growing awareness of the
power dynamics at play in the digital space and the importance of upholding
journalistic integrity amidst evolving technological landscapes.
Call to Action:
To Ashwini Vaishnaw and policymakers, I urge a
concerted effort to translate discussions on compensating traditional media by
e-platforms into tangible regulatory frameworks that ensure fair and
transparent revenue sharing mechanisms.
It is crucial to prioritize the sustainability
of traditional journalism and uphold the principles of equity and
accountability in the digital age.
With regards,
www.HemenParekh.ai / 18
Nov 2014
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