Tuesday, 29 March 2016

One Day , Everything will Sell Online !



Today's ( 30 March 2016 ) Hindustan Times carries following news report :
Department of Industrial Policy and Promotion ( DIPP ) issued following notification yesterday :

*  100 % FDI under automatic route is permitted in market place model of e-commerce

*  FDI was not permitted in the " inventory based " model of e-commerce, implying companies that get FDI cannot buy and store goods from various vendors to eventually sell to consumers

*   FDI will be permitted only if the products from a single vendor or a group of companies do not exceed the quarter of the online retail " market place's " total sales

I suppose , this notification is just the beginning of unshackling of the E Commerce, whose contours I outlined in my E mail (16 Nov 2015 ) to Union Cabinet Ministers / DIPP , as follows :

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E - Commerce   is    Easy  Commerce  !


Hindustan Times (16 Nov 2015) quotes Commerce Minister Nirmala Sitharaman as follows :

"  The Government is working on the definition of E Commerce to clear the air over issues such as taxation and Foreign Investment

We have got the inputs from States . We are in the process of putting it all together  "


Not an easy task to define what is E Commerce ( and what is not ), considering all the possible permutations / combinations ( running into LAKHS of them ! ) , of the following elements :

#    NATURE

      *  A physical " Product " ( Capital Goods / FMCG / Consumables / Perishables )

      *  A virtual " Service "    ( Medical advice / Legal advice / Consultancy / Software etc )


#    GEOGRAPHIC   SPREAD

     *   Across National boundaries    ( International Trade )

     *   Across State boundaries        ( within India )

     *   Across Municipal boundaries   (within a State )


#    SUPPLY- CHAIN   /  INTERMEDIARIES

     *   Mfr  >  Distributor  >  Dealer  >  Retailer  >  Buyer

     *   Mfr  >  Buyer

     *   Any disintermediation in the above chain


#     ORDER  PLACEMENT  /  ACCEPTANCE

     *   In a physical location ( Shop / Store / Office / Factory / Home )

     *   In a virtual location   (Web site/Mobile App/SMS/ Email / Phone / Video Conference  )


#     DELIVERY

     *   Physically in a Shop / Store etc where Buyer collects / picks-up from shelf

     *   Delivered to Buyer's location, thru Delivery Boy

     *   Delivered to Buyer's location, using a Drone

     *   Delivered to Buyer on his home-based 3D Printing Machine  ( using internet )


#    PAYMENT

     *   Cash against delivery

     *   Pre-paid / Post-paid Cheque

     *   Credit / Debit Cards across counter

     *   Credit / Debit Cards thru online Payment Gateways

     *   Through Mobile Wallets

     *   Electronic Bank Transfer

     *   Using Virtual Currency like Bit-Coins

     *   Barter of Goods or Services


#    FOREIGN   INVESTMENTS


    *   FDI in Manufacturing / Supply Chain / Payment Gateways - Apps-  Mobile Wallets
 
    *   FDI in Web sites like Amazon - Flipkart - Alibaba - Snapdeal etc ( What percentage ? )



Can you think of any other " Elements " that I have forgotten  ?


In any case , given the fact that there can be lakhs ( if not millions ) of permutations / combinations of the above-mentioned elements , one must not attempt to define what is E Commerce ( and what is not ) , by inclusion or exclusion of these elements in definition


Such a complex definition would lead to thousands of court cases involving Governments and each court interpreting the definition , differently  !


The only definition that would satisfy  ALL  of these permutations / combinations , is :

Any exchange of " Value " between any number of parties , involving ,

>  Goods or Services , on the part of one party

with,

>  Money or its equivalent consideration , on the part of a second party

with or without using,

>  Intermediary services , on the parts  of any other parties

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www.hemenparekh.in / blogs

30  March  2016

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