It is said, even light cannot escape a black hole
A black hole is about to be born ( in India’s E
Commerce Sky ) from which no data can escape !
Context :
Reliance
to embed JioMart in WhatsApp within six months
/ ET NOW / 18
Jan 2021
Extract :
Ø Reliance Retail Ltd is
planning to embed
its e-commerce app JioMart into Facebook-owned WhatsApp within six months. The
move will allow 400
million users of the messaging service to order products from JioMart without having to leave
Whatsapp.
Ø JioMart was launched
in May last year across 200 cities and towns. In July 2020, Jio announced that
WhatsApp and JioMart would work closely to let the latter transact and also
create opportunities for kirana stores in the country.
Ø Mukesh Ambani said
that JioMart has now enabled a multi-purpose point of service (POS) services to
enable smooth transactions between stores and their users. "JioMart and
WhatsApp will be working closely to create growth opportunities for millions of
Indian small merchants and enable customers seamlessly transact with kirana shops," said Mukesh
Ambani.
Ø A WhatsApp
spokesperson told the publication, “Through our investment with Jio, we’re
going to bring millions of small businesses and the customers they serve into
the digital economy. This will make it easier for businesses to connect with
customers and close sales".
Ø Meanwhile, Reliance
Retail is also set to rope in local kirana stores as franchise partners to fulfill
orders placed on JioMart. The
kirana stores will sell these products to consumers in their respective
neighbourhoods.
Ø In the case of
products ordered on JioMart and not in stock with the kiranas — which typically sell
the 300-400 most popular items — Reliance Retail will supply them and the margins
will be shared equally.
Ø Reliance Market, will
be turned into fulfilment centres for B2B delivery of products to kiranas. The neighbourhood stores
will place their orders online and get deliveries at their outlets.
Ø On the other hand,
WhatsApp Business app
has its own inventory management feature which allows businesses to showcase
and share products and services by creating a catalogue. Recently, the messaging platform added
a shopping button that gives customers access to a business’s catalogue directly
from their chat screen.
Ø Reliance
not only helps kiranas procure items but, through its point of sales ( PoS )
machine, offers the kiranas, FINANCING, INVENTORY MANAGEMENT, and TAX-RETURN
FILING services, among others
Ø APIs
for any catalogue-based service will be built in such a way that as soon as NEW
INVENTORY comes in, it will keep feeding TWO-DIRECTIONAL DATA to both
Jio Systems and what is front-ended on WhatsApp
===================================================
WHAT DATA WILL
NOT BE ABLE TO ESCAPE THIS BLACK HOLE ?
STAGE 1
To begin with, your entire PURCHASE
HISTORY of a life-time, comprising :
Ø WHAT
you purchased - WHEN – from WHOM – at WHAT PRICE – HOW much qty., – how PAID
for
STAGE 2
Next, it will compile data about each unique item that
you ever purchased – and some more :
Ø Frequency
of Purchase
Ø Package
Size
Ø Brands
ordered
Ø Mode
of Delivery
Ø Mobile
Number ( and, may be all of your CONTACT DATA – to entice your friends / family
)
Ø Your
MONTHLY CONSUMPTION RATE for each item ( and by using AI, size of your family )
Ø Whether
you are single or married ( does not require sophisticated software ! )
Ø If
married, number – and age – of your children
Ø Your
bank ( - and your bank balance ? You bet ! )
STAGE 3
And then this Black Hole will find all of your visits / activities that you carried out with
your mobile at any website and collect / compile, following data about me
:
[ source : Just Ask Google ! 28 Nov 2017 ]
Who I am ( name )
STAGE 4
Before placing an order, you might have many questions which remain
unanswered on product-photo / catalogue
These could be about :
Ingredients / Expiry Date / Side effects / Return policy / Contact details of
Customer care / Compliance with
product / Country of Origin / Veg – Non Veg / - host of matters
WhatsApp – JioMart App will introduce a Conversational AI Chatbot, with
which you can engage to ask such
somewhat like ALEXA – GOOGLE ASSISTANT – SIRI – CORTANA etc )
When 400 million users of WhatsApp, each asking every day, just 10
questions, this
Chatbot will soon have
STAGE 5
I like to compare this stage with EVENT HORIZON, upon reaching which, there is
no escape !
At this stage, WhatsApp / JioMart will “ Register and feed your Life-Data “ ( of
course, your
permission to do so,
separate permission needed ! ) to NEON.life web site and create for you,
a virtual NEON View, which will :
Ø
Know when you are about to run out of
an item
Ø
Tell you that a replenishment has been
ordered
Ø
When – and how - it will get delivered
Ø
Which of your bank account has been
debited
Ø
Recommend newer / better alternatives
now available, with their advantages
Ø
What other alternatives, your friends /
relatives are using
NEON
View will have the face of your loved one and talk with you in his / her
voice !
Those having
any doubts re this “ Shape
– and Sound – of Things to Come “, read this :
After
You Die, Microsoft Wants to Resurrect You as a Chatbot / 13
Jan 2021
Ø Last month, the U.S. Patent and Trademark Office granted a patent to Microsoft that outlines a process to create a conversational chatbot of a specific person using their social data. In an eerie twist, the patent says the chatbot could potentially be inspired by friends or family members who are deceased,
Ø According to the new Microsoft patent, images, voice data, social media posts, electronic
messages, and written letters can all be used to "create or modify a specific index in
the theme of the specific person's
personality." From there,
engineers can use the index to train a
chatbot to converse like that person—yes, even if they're already dead.
Ø Even creepier: The application could also don the
likeness of your dead loved one in a "2D or 3D model," and utilize
their voice while talking to you.
Of course, chances are much better
for the following Start-ups to come up with their version before Microsoft :
Ø
Pranav Mistry ……………………………. NEON
Ø
Nikhil Jain / Adam Zheng ………..
Oben
Ø
Joe Ward ……………………………………. Ikin
===================================================
With regards,
Hemen Parekh
/ hcp@RecruitGuru.com /
19 Jan 2021
===================================================
Related Readings :
JioMart fulfills
Isha’s wishes …………………………………………………………..[ 14 Jan 2021 ]
Asha of
Isha ? …………………………………………………………………………………..[ 15
July 2020 ]
A White
Hole called Reliance Retail ……………………………………………..[
29 April 2020 ]
Congratulations,
Shri Pawan Kumar Agarwal ………………………………[
13 April 2020 ]
Jumping
onto Reliance Retail Bandwagon ……………………………………
07 March 2020 ]
Unfolding
as Envisaged ? ………………………………………………………………[
30 Dec 2019 ]
Disruption
: The New Survival Strategy ……………………………………….[
04 Sept 2019 ]
Ready to
revolutionize Retail [ 3R ] ? ………………………………………….[
15 Aug 2019 ]
Who
needs Fulfillment Centres [ FC ] ? Not Reliance Retail………..[
23 April 2019 ]
Bypass E
: Go from D to F …………………………………………………………..[
07 Feb 2019 ]
Weave a
Wondrous World [ W3 ] …………………………………………………..[ 20 Jan 2019 ]
Mukesh
has the last laugh ! …………………………………………………………..[
31 Dec 2018 ]
Re-defining
Retail : Maini and Mukesh ……………………………………………[
30 Oct 2018 ]
Jio Hubs
: Entrepreneurs Apply ………………………………………………………[ 19 Sept 2018 ]
Reliance
Juggernaut Rolls ! …………………………………………………………….[
06 July 2018 ]
No comments:
Post a Comment