Context :
Reliance
Retail to rope in kirana stores as franchise partners to fulfill JioMart orders
ET Now Digital / 12 Jan 2021
Extract
:
Ø Mukesh Ambani-owned
Reliance Retail is set to rope in local kirana stores as franchise partners to fulfill orders placed on its
ecommerce platform JioMart. Reliance Retail will exit from the direct sale of
packaged food, grocery and FMCG products. The kirana stores will sell these products to
consumers in their respective neighborhoods.
Ø In the case of
products ordered on JioMart and
not in stock with the kiranas — which typically sell the 300-400 most
popular items — Reliance Retail will supply them and the margins will be
shared equally.
Ø Further Reliance
Retail has decided to shelve its B2B cash-and-carry store format, Reliance
Market, which will be turned into fulfilment centers for B2B delivery of products to
kiranas. The neighborhood
stores will place their orders online and get deliveries at their outlets.
Ø Analysts say this
strategy will help Reliance Retail in the long run to fulfill customer orders
placed on JioMart faster than competition and will also help it in achieving
higher volume
===================================================
Here
is that FULL SCRIPT
( as envisaged in my following blog )
MA = DA x 4,000,000 ? ……………………………[ 17 July
2018 ]
-
Where I imagined Mukesh Ambani telling the
Kirana Store Owners :
“ If
you join Reliance Eco System , here is what I will do for you :
=================================================
SALES :
All of your
merchandize will be available for selection / ordering on our ONLINE web portal
This online
presence of your merchandize will expand / extend
your " reach " to thousands of
consumers in your neighbourhood
You will
need to only focus on OFFLINE ( across-the-counter ) sales to consumers who
walk into your store
For OFFLINE
sales, we will install in your stores, all the necessary Computers / POS terminals / Routers /
Internet Connections / Mobile Wallet Payment systems and an end-to-end, RETAIL MANAGEMENT software
All of your
OFFLINE sales data will get transferred to our Central Server
===================================================
SUPPLY :
We will
deliver to your store, all merchandize on " Consignment " basis
This means,
you do NOT need to pay us for what we deliver to you store !
Till sold,
all goods in your store will be our " stock "
This way, you do NOT need any
" Working Capital " as far as your stocks are concerned
We will also
tie-up with the manufacturers
You don't
need to have any interaction / dealing with the manufacturers
===================================================
INVENTORY :
On a
continuous basis , our web server will keep a track
of each and every item of merchandize sold from
your stores
Our Server
will calculate , your " Stock
Movement "
Based on
this data , our Server will compute / set for each item :
#
Minimum Stock Level
#
Alarm Stock Level
#
Stock Re-Order Level
#
Re-Order Quantity ( Minimum Batch Size )
Based on
this logic , our Server will instruct the relevant " Merchandize Manufacturers " ( or their
dealers / stockists ) , to deliver the stipulated " Re-Order Quantities " to your stores
A "
Re-Order Instruction intimation " , will get delivered to your computer
Upon arrival
, you will need to update the data
From time to
time , our Software will also figure out your current stocks of "
Extremely Slow Moving " and " Obsolete / Expired " items , and
arrange for " Return Delivery " , which you will need to enter in
your database
===================================================
DELIVERY :
Not only we
will deliver the merchandize to your store , but we will also pick up "
Ordered Items " ( for ONLINE orders only ) , from your store and deliver
the same to your customers !
Initially we
will employ manual " Delivery Persons " for this but , before long ,
we will deploy a fleet of autonomous DRONES for this purpose
This fleet
will cover " Kirana Stores " and " Online Customers " ,
located in pre-designated areas , covering 4 sq km ( 2 km x 2 km )
We are in
talk with www.What3Words.com ,
to enable precise delivery through your 10th floor window !
These drones
will get their " Delivery Instructions " directly from our Web Server , for all ONLINE orders
When these
drones arrive at your Store to pick up the items ( to be delivered ) , they
will transfer ( Blue Tooth / NFC ) and display on your
Computer screen , following data :
#
Online Order Number / time / date
#
Items covered with description / value of each
#
Customer Name / Address
# Mode
of Online Payment / Bank Details
# Your
online account CREDIT details , giving, ( Sales Value )-( Purchase Price
)
" Purchase Price " of goods in your stock will be based
on FIFO method
===================================================
FINANCE :
As explained
earlier , you will have a bare minimum need for " Working Capital " ,
since all of your stock will be on "
Consignment " basis
We will collect the " ONLINE PAYMENTS " directly
from the customers and " Credit " the same to your " online
sales account " with us
Against same account , we will " Debit " the " purchase price
" ( price at which you purchase the merchandize from Reliance ) of the
goods sold
Our server will also take care of all GST payments and filing of GST
returns
As far as OFFLINE sales is concerned , all the data captured through POS terminal will get transferred to our
Central Server
===================================================
MARKETING :
Not only will we carry out all marketing for your ONLINE sales , we will help
you with your OFFLINE marketing , through introduction of the following technology-enhanced features :
# Arranging a better display of merchandize on your shelves / re-arranging of
shelves
# Introducing Augmented Reality ( AR ) for clothes / fashion goods in " Trial
Rooms " for
giving the customers , an
# Introducing Robots to answer customer inquiries
# Eliminating " Check Out Counters " ,
based on " Payments through Bio-metric
recognition " of customers
# Embedding RFID sensors in each item of merchandize and RFID
readers
embedded in Shopping Carts
# Improving your window
display thru rotation
# Introducing music
# Eventually replacing " Physical " merchandize with
" Holographic Display "
of
merchandize on your store
===================================================
RELATED READINGS :
Asha of Isha ? …………………………………………………………………………………..[ 15 July 2020 ]
A White Hole called Reliance
Retail ……………………………………………..[
29 April 2020 ]
Congratulations, Shri Pawan Kumar
Agarwal ………………………………[
13 April 2020 ]
Jumping onto Reliance Retail
Bandwagon …………………………………… 07 March 2020 ]
Unfolding as Envisaged ? ………………………………………………………………[ 30 Dec 2019
]
Disruption : The New Survival Strategy ……………………………………….[ 04 Sept 2019 ]
Ready to revolutionize Retail [ 3R ]
? ………………………………………….[
15 Aug 2019 ]
Who needs Fulfillment Centres [ FC ] ? Not Reliance Retail………..[ 23 April 2019 ]
Bypass E : Go from D to F …………………………………………………………..[ 07 Feb
2019 ]
Weave a Wondrous World [ W3 ] …………………………………………………..[ 20 Jan 2019 ]
Mukesh has the last laugh ! …………………………………………………………..[
31 Dec 2018 ]
Re-defining Retail : Maini and Mukesh ……………………………………………[ 30 Oct 2018 ]
Jio Hubs : Entrepreneurs Apply ………………………………………………………[ 19 Sept 2018
]
Reliance Juggernaut Rolls ! …………………………………………………………….[
06 July 2018 ]
===================================================
Blog sent
to :
===================================================
Hemen
Parekh /
hcp@RecruitGuru.com / 15
Jan 2021
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