Thursday, 13 January 2022

Time for getting Targeted Ads on TV ?

For a long time now, Social Media sites have been closely tracking / capturing our “ Clicking / Viewing “ history

Then using this data to target relevant Ads to each one of us ( on mobile / tablet / PC )

But, as far as TV Channels are concerned, they bombard us with all kinds of Ads, at all times (carpet bombing )

It seems, this may soon change and TV channels will:

Ø Target to each TV set , advts based on what is being viewed

Ø Charge advertisers, based on “ Number of Ad-impressions delivered “ ( rather than time based )

At this stage, it is worth remembering that, long before arrival of INTERNET and Social Media, TV channels were THE FIRST E-COMMERCE entities !

May be “ democratization of TV channels “ and freeing users ( TV viewers ) from the SILOS of 700 + TV Channels, could be a fit case to attempt for ONDC ( One Network for Digital Commerce )

I urge Shri Pramod Vermaji to consider my request

[ pramodkvarma@gmail.com ]

Why Do We Need ONDC And Other Open Protocols? Beckn Co-Founder Pramod Varma Answers

Government optimistic of taking ONDC global, says DPIIT official

With regards,

Hemen Parekh / hcp@RecruitGuru.com / 14 Jan 2022

Context :

15 months on, BARC told to give news channels’ TRPs / TNN / 13 Jan 2022

Extract :

The ministry of information and broadcasting on Wednesday asked Broadcast Audience Research Council ( BARC ) , responsible for measuring TV viewership in India, to immediately release Television Rating Points ( TRP ) for news channels

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MY TAKE :

The Future of TV Viewing ?.......................................................... [ 26 March 2019 ]

Extract :

But imagine if each Set Top Box , were to morph into a BAR-O-Meter

By end of 2019 , number of households with TV sets , is likely to be close to 200 million

That makes for 200 Million BAR-O-Meters - as against 40,000 today !

And to complete the TV VIEWERSHIP MEASUREMENT revolution , stretch your imagination as follows :

# All of this 200 Million “ Smart Set Top Boxes “ will be tiny Super-computers with terabytes of memory

# All of these will be only “ Pre-paid “ versions enabling instant Online Payments from TV Screen / Remote

# These Set Top Boxes will show ALL TV channels , all the time, – eliminating need for ala-carte pre-selection

On Service provider’s web site / filling up channel selection forms of MSO ( TV Cable operators )

# A viewer would be able to view ANY channel , any time

# Smart Set Top Box will automatically / instantly , deduct money ( from pre-paid account of the household

), based on “ Per Minute “ tariff for each channel . “ Credit Balance “ will flash in screen corner , every 10

Minutes [ After thought : TV Industry’s answer to “ Pre-paid Smart Electricity Meter “ ]

# Being a “ Super Smart Set Top Box “ , internet will be integrated and web sites made available on TV

screen ( - why need a separate computer screen ? )

# Smart Set Top Box will also enable Video – Audio Streaming services like Netflix and just announced Apple

TV+/ Apple News Plus / Apple Arcade etc

# Smart Set Top Box will enable job portals ( and of course, LinkedIn ) to deliver “ Suitable / Recommended

Job Alerts “ , and permit “ Apply Online “ , using remote

# Solely at his own discretion , a viewer would ,

Allow advertisers to display “ Customized Advts “ on his TV screen , based on his TV Channel Viewing

history

Rent his “ Net Surfing History “ to Social Media Sites for a “ Monthly Rental “ of Rs 1,000

Set Top Box will be synchronized with Alexa–Google Home–Siri–Cortana etc to accept voice commands

When 5G – Quantum Computing – DNA based Memory Storage – Li Fi – Face Recognition – AR – VR – AI - Blockchain etc mature , what I have envisaged above , is bound to happen

Questions are :

# Will TRAI or some other regulating agency try to stop the advance of technology ?

# Will some Start Up come forward to take up this challenge to disrupt the Advertising Industry ?

TRP : Manipulation can be Eliminated ……………….[ 08 Oct 2020 ]

Extract :

Every 10 minutes , those 200 million “ Super Smart Set-top Boxes “ , will automatically upload, the “ Channel wise , Hours Viewed “ data onto a CENTRAL SERVER of BARC ( Server will aggregate data ) .

In this age of IoT { Internet of Things } , where millions of EV cars have become “Computers on Wheels “ and where TV Channels display WEATHER MAPS of 10,000 Cities ( with their latest temperature / humidity ), what I am suggesting is something that TCS-WIPRO – INFOSYS – L&T INFOTECH, can implement within 6 months !

Software on BARC server will dynamically compute TRP ( for each TV channel ), and display graphically on the “ Home Page “ of BARC website ( a Bar Chart in descending order , with a “ time stamp “ ) . Everything automatic ( without human intervention ) / up-to-date / transparent / cannot be manipulated by anyone ! Remember , it might be possible to bribe 2000 households in Mumbai, to leave their TV Sets ON ( 24x7 ) , but there is no way anyone can bribe 200 MILLION households, spread all over India

Clicking on the BAR for any TV Channel , will display its TRP Graph , of last 1 day / 1 week / 1 month etc

Blockchain-Integrated Internet of Nano Things Can’t Be Stopped

Tuesday, 11 January 2022

Dear Prof Agrawal : What data fed to SUTRA model ?

Context :

Third wave of Covid may peak by January-end, IIT Kanpur professor says / ET / 10 Jan 2021

Extract :

India might see the third wave of the Omicron-led Covid-19 peak by the end of January. Delhi and Mumbai specifically might see the wave peak around mid-January with daily cases at around 50,000-60,000 and 30,000 cases (on a seven-day average), IIT Kanpur professor Manindra Agrawal said.

Agrawal leads the government-backed Sutra model which mathematically predicts the spread of the virus. He further said that India might see four to eight lakh cases (seven-day average) by the end of this month

The Sutra model currently does not have precise data on the on-going third wave. "Doing prediction for India at the moment is more difficult since the model has not been able to capture the present phase yet," Agrawal tweeted two days ago.

The model has always indicated that the fall would also be sharper in cases of sharper rise in a number of cases - it means the number of cases would fall quickly once the country as a whole and cities reach their respective peaks.

"We will have to wait for three-four days until we can give a more precise prediction (on India's peak)," he said on Sunday. But, he appears to be more confident on peak prediction for Delhi and Mumbai which may happen one week from now. "The (Sutra) model has the more precise answer for these two cities," he said.

Dear Professor Agrawalji,

(manindra@iitk.ac.in )

You say :

"Doing prediction for India at the moment is more difficult since the model has not been able to capture the present phase yet “

Did you have in mind, “ capturing of data “ ( for every person in India ), as suggested by me in my following e-mail ?

Accelerating Learning / Improvising / Course-correcting [ 18 May 2021 ]

Extract :

WHAT NEXT ?

Ø Over the past few weeks, there has been lots of debate whether we could have PREDICTED the “arrival-timing” and “location” of the SECOND WAVE.

Now that wave is on decline, there is a danger that we , once again, find ourselves UN-PREPARED to PREDICT the “ time of arrival “ and “ place of striking “ of the inevitable THIRD WAVE

HOW TO GO ABOUT PREDICTING ?

Ø CoWIN platform has made a small beginning by displaying following data in :

“ Final Certificate for COVID-19 Vaccination “

Beneficiary Details :

# Beneficiary Name

# Age

# Gendre

# ID verified ( Aadhar No )

# Unique Health ID [ UHID ] -since not allotted in absence of HEALTH

HISTORY

# Beneficiary Reference ID

Vaccination Details :

# Vaccine Name

# Date of Dose

# Vaccinated By ( Name of Person )

# Vaccination at

SO , WHAT PERSONAL HELTH HISTORY DATA REMAINS TO BE COLLECTED FOR EVERY INDIAN , WHICH WILL ENABLE PREDICT THE THIRD WAVE ?

Following Data as suggested in my earlier E-Mail :

Rationing of Covid Vaccine ? ……[ 06 July 2020 ] :

[ A ] PERSONAL DATA

Ø Name / Birthdate ( for Age ) / Gendre / Contact Details / Aadhar

number

[ B ] LOCATION DATA

Ø Permanent Address / Current Address ( State – Jilla – City – locality ) /

Red Zone / Containment

[ C ] FAMILY DATA

Ø Details of Parents / Siblings

[ D ] HEALTH HISTORY

Ø Details of recent illnesses - morbidity / Medicines given ( including for

Covid treatment ) / Hospitals where treated / Names & License Number

of Doctor who treated

[ E ] ETHNIC DATA

Ø Race / Religion / Language ( Mother tongue )

[ F ] EDUCATIONAL DATA

Ø Graduate – Under Graduate – Illiterate etc

[ G ] EMPLOYMENT DATA

Ø Employed – Unemployed – Self employed

[ H ] INCOME DATA

Ø Monthly Income ( to determine whether RICH – MIDDLE CLASS – POOR )

With regards,

Hemen Parekh / hcp@RecruitGuru.com / 12 Jan 2022

Monday, 10 January 2022

Thank You, Shri Sushil Chandraji

( CEC / schandra@eci.gov.in )

Context :

Go digital: Electioneering to take online route; EC to check violations through cVIGIL / ET / 09 Jan

Extract :

Digital transformation of India comes of age, with the major part of elections,.. going virtual this time

EC directed the political parties to take the digital route for most of their activities

CEC Shushil Chandra, announced that online nominations will be allowed for Assembly elections in 5 states

This feature is being introduce to avoid crowding

“ No roadshows , pad-yatras, cycle or bike rallies and processions will be allowed till 15 Jan. “

Interestingly, political parties in all poll-bound states, are well prepared for their digital transformation and have already been trying their hands at technology to reach out to the electorate

The second step in the election process, campaigns and roadshows, are also going to be virtual this time.

The Social Media Think Tanks of each political party, and even for individual candidates, are already busy working out strategies to take full advantage of online platforms, including WhatsApp, Facebook , Twitter , Instagram and YouTube

To curb the entry of criminal elements into political arena , the country’s election authority has made it mandatory on part of all political parties to upload criminal records of their candidates on ECI website, along with their nominations

The EC was also working on an application to allow people to punch their votes sitting home

However, this time it may be introduced partially – like election officials going to the voter with a device to get the voting done. This facility will be provided to people who can’t move due to old age or physical disability

It is not unlikely that in near future, people will be allowed to vote from their mobile devices, transforming the entire election scenario of India which is the most noisy ritual that comes now and then

MY TAKE :

Perseverance pays

Even if my 33 + e-mails over the past 9 years listed below and starting with :

VotesApp ……….[ 18 Dec 2012 / Voting using a Smartphone ],

may not have by themselves , succeeded in bringing about the above-mentioned directives of the Election Commission, I am grateful to the Election Commissioner for initiating this DIGITAL TRANSFORMATION of the elections

Dear Readers,

Even if, for whatever reasons, you are unable to exercise your “ Right to Vote “ , I urge you to exercise your “ Right to Influence “, by sending your own views to the Election Commissioner, re VotesApp

With Regards,

Hemen Parekh / hcp@RecruitGuru.com / 11 Jan 2022

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Here are those e-mails :

2021 ( 4 )