Tuesday, 17 May 2016

Lifetime of a Law



Over the past few months , NDA government has repealed ( or about to repeal ) , some 1,000 + laws , some of which are 50 / 60 years old


These were enacted , keeping in mind the Social / Political / Economic situations prevailing at those times


But things are changing fast , making those laws obsolete in today's context


Having outlived their utility , these were only used to harass the public  !


Now , Minister for Food and Consumer Matters , Shri Ramvilas Paswan , is planning to replace the existing Consumer Protection Act with an improved version


Under this new version , any celebrity promoting any " sub-standard " product ( through endorsement ), without first checking out and satisfying himself with the " correctness " of the benefit claimed by that product , will become liable for ,


*  Imprisonment of up to 5 years


*  Fine of up to Rs 50 lakhs


No doubt , a very noble intent  !


But with a potential for endless litigation between , Government / Celebrities concerned / Advertisers / Media etc


I have not read the draft bill but the questions going through my mind are :


#   Is there a Government Notified , " Minimum  Standard " to which , each and every product must conform ?  Like Indian Standards for most engineering products  ?  I doubt , very much


    I suppose , the proposed law will make it mandatory for the products ( package ) to carry conformation with such a STANDARD , wherever it exists


Eg :


Are there " STANDARDS " for,


*  Lipsticks / Hair Oils / Shampoos / Soaps / Gels / Creams


*  Toothpaste / Diapers / Condoms / Skin Whiteners / Shaving Creams



#   Will this new act also cover " Services " ( besides " Products " ) ?


It would be next to impossible to prescribe rigid " Standards " for services of Doctors / Lawyers / Engineers / Management Consultants / Advisors etc



#   Does the new law expect that the endorsing celebrity must have , himself " tried out " / " Used " , those products and satisfied himself , before promoting the same ?


Even if it does , is it not possible that what worked well for Amitabh Bachhan , may not work for me ?



#  What about those " Surrogate " advertisements ? ( remember , conducting Board Meetings in  swimming pool , only to promote GLASSES ? )



#  What about ( once rampant ) " Subliminal " advertisements , which flashed on our TV screens for a fraction of a second and persuaded us to buy this or that , without our even being conscious of having seen that advt  ?


#  Many years back , advts appeared only in Newspapers and theater screens and were easy to monitor


Over the past 50 years , technology has progressively pushed these advts onto ever smaller screens , like TV / Computer / Tablet / Smart Phone / smart watch / Google Glass etc


Rest assured , within 5 years , these advts will appear on your thumb-nail or your eye-ball  ( not counting a hologram in the middle of your bedroom ! )


With arrival of IoT ( Internet of Things ) , you will not even need to SEE any advertisement , in order to be persuaded !


Advertiser will simply " Persuade " your " Refrigerator " to order AMUL cheese instead of GO cheese - without your knowledge and STANDARDS notwithstanding ! Why waste time to persuade you ?


How will anybody manage to monitor these ?


#  And finally , everything that you See / Smell / Touch / Feel or Taste ( through our 5 senses ) , will get processed by the Advertisers , using BIG DATA software , and products that you did not even know that you wanted , will get delivered to your home , by a drone !


Remember what that high priest of technology , Steve Jobs said while releasing iPad :


"  It isn't the consumers' job to know what they want "


Let us hope the new version of Consumer Protection Act , lasts 5 years !


-------------------------------------------------------------------------------------


www.hemenparekh.in / blogs


18  May  2016

------------------------------------------------------------------------------------

Make    Yourself    Heard

Dear Visitor :

It is time for YOU to speak up - and demand that YOU are heard

By emailing this suggestion - incorporating your OWN improvements - to the following Policy Makers

(  Just multiple copy all the following Email IDs into the Recipient column of your Outlook and Copy / paste this suggestion in the Message Box ) :


    narendramodi1234@gmail.com; 38ashokroad@gmail.com;ajaitley@del5.vsnl.net.in; jayant.sinha19@sansad.nic.in;piyush.goyal@gov.in;nitin.gadkari@nic.in; spprabhu1@rediffmail.com;bandaru@sansad.nic.in;smritizirani@nic.in;nsitharaman@nic.in; ravis@sansad.nic.in;sureshprabhu@irctc.co.in;prakash.j@sansad.nic.in;secy-ipp@nic.in; amitabh.kant@nic.in; shaktikanta.das@nic.in; rsecy@nic.in; adhia1981@gmail.com; ceo-niti@nic.in; atul-chaturvedi@nic.in; uma.bharati@sansad.nic.in; d.pradhan@sansad.nic.in; rprudy.office@gmail.com; rudypr@rediffmail.com; eam@mea.gov.in; mosvks@mea.gov.in; mvnaidu@sansad.nic.in; mnaqvi@sansad.nic.in; rao.inderjit@sansad.nic.in; mljoffice@gov.in; sadananda.gowda@sansad.nic.in; ministerminority@gov.in; najmah@sansad.nic.in; minister-ca@nic.in; ramvilas.paswan@sansad.nic.in; gandhim@sansad.nic.in; akumar-alpha@sansad.nic.in; jpnadda@sansad.nic.in; hm.moca@nic.in; geete@sansad.nic.in; simratbadal@yahoo.com; ns.tomar@nic.in; rmsingh@sansad.nic.in; tc.gehlot@sansad.nic.in; dr.harshvardhan@sansad.nic.in   





  

No comments:

Post a Comment