With arrival of dozens of news-aggregating Mobile Apps
, hard copy news-papers are in danger of getting " extinct "
What will news-papers look like 5 years from now ?
Here is my prediction :
# All news will
become digital
# These may
appear on your bed-room wall or on a foldable blank sheet of
plastic (
display device ) , whenever you choose to ignore your Mobile .
Of course ,
VR device makers would want you to wear a headset !
Now comes the FUN part
!
Currently , most hard-copy news papers group their news
on pages titled :
City / Nation
/ Global - International / Sports
/ Politics / Entertainment etc
Tomorrow's digital news will get aggregated under
following genres :
Scam /
Fraud / Fiction-like
/ Irony / Insult / Arrogance / Hope
/ Reform / Red Herring / Shame / Bravo / Future / Ego / Introspection /
Ridicule / Bravado / Boasting / Insensitive / Scorn / One-up-man ship /
Holier-than-Thou / Absurd / Tongue-in-Cheek / Laugh / Deja Vu ...........etc
To show you how such " re-categorization "
can be so much more fun - and interesting - , I have compiled a few recent
headlines , as follows :
# RED
HERRING
Pak to charge
Lakhvi
# BOAST
* Shah : BJP
will dominate
* Diggy says :
Congress binds India
* Gadkari : Our
Ministry will contribute 2-3% to GDP growth
# LAUGH
* Mumbai Top Cop
to probe Dawood's calls to Maha Minister
* Onus of fallen
bldgs on Assistant Chiefs : TMC
* No failure is
permanent : Sonia to Cong
* "
Industry " coined from Indus , says VHP man
# HOPE
* ED set to
seize Mallya's assets
* Bank Panel
readies plan to resolve bad loan woes
* Women's entry
in Haji Ali gets Ajmer Sharif's support
* Govt
formulating scheme to provide compulsory power to all : says Goyal
# FRAUD
/ SCAM
* City mono
rail running Rs 20 lakh loss per day
* Govt took
back 900 acres of grabbed land
* More than
half of the newly elected MLAs are crore-patis
* Varsity staff
arrested for selling answer sheets
* PWD redoes
newly built stretch on EEH
* Not many
paying toll : IRB to NHAI
* Despite 1521
complaints, BMC issues notices to only 81 sites
# TONGUE
- IN - CHEEK
* Son-rise
interrupted, it's a bad heir day in politics
# BRAVO
* Sherpa climbs
Everest for record 7th time
* Kandivli
woman chases , nabs molester
# NON
ISSUE
* Push for
vigil on dance bars
*
Septuagenarian couple having child , triggers debate
* Kangana is 31
( not 29 )
* Rishi Kapoor
: I am not against the Congress at all
# JOKE
* Expect less
flooding this year , says BMC
* Irla Nullah
de-silting is perfect , says Civic officials
* Telgi case
convict seeks court nod to travel to Canada for son's
convocation
* Pak
prosecution seeks autopsy reports for all 26/11 victims
* Mumbai is rain
ready , claims BMC
* Civic body to
launch new pothole tracking App on June 1
* Black Money
window not to accept " corrupt " money
* Tharoor ,
Digvijay Singh ask Congress to attempt revival
* Don't go slow
on bad loan clean up : RBI
* Consumers do
learn from Ads
* BMC attempts
to stop sewage entry into Powai lake
* Spot illegal
sand mining in your area? Send email to Environment Ministry
# SHAME
* Congolese
killed in Delhi after brawl for auto
* Live wire put
up by Govt contractor , kills man
* Iran women
cut hair short to dodge moral cops
* Conviction
rate of ACB-Mumbai , dips to ZERO with acquittals in all 29
bribery
cases
# FUTURE
* A wristband
gives shock if you overspend
* Google's
sticky cars to pick up pedestrians they crash into
Now , why do newspaper EDITORS want to wait for going digital
?
May be , following extract from Marshall McLuhan's book
( The Medium is the " Massage " - a typo for " Message " )
, will help them make up their minds :
" The Medium is the Massage demonstrates how
modern media are extensions of human senses; they ground us in physicality, but expand our
ability to perceive our world to an extent that would be impossible without the
media ."
I am sure , as soon as just ONE newspaper experiments
with this REVOLUTIONARY FORMAT , others will try to catch-up !
This format is designed to appeal to the sentiments and
emotions of the readers , what Marketing Guru , Jack Trout describes as :
" Positioning is the place a product occupies in consumers'
minds relative to competing products ".
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24 May 2016
www.hemenparekh.in / blogs
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