The digital landscape is constantly evolving, and with it, our notions of privacy, trust, and communication. Recently, a significant shift has been announced in India with the Telecom Regulatory Authority of India (TRAI) approving a plan to make official caller ID compulsory, essentially ushering in 'Know Your Visitor' (KYV) alongside our familiar 'Know Your Customer' (KYC) norms India to get official caller ID soon. This means that soon, incoming calls will display the real names of callers, a move aimed squarely at combating the pervasive menace of spam and fraudulent calls.
For years, I've reflected on the challenges of ensuring legitimate and effective communication in a world inundated with digital noise. The frustration of unsolicited calls and messages is something we all grapple with. This new KYV initiative strikes a chord, reminding me of earlier conversations and insights into managing digital interactions.
I recall my discussions with ChatGPT on devising strategies to prevent mass emails from being flagged as spam Mass Emailing. The core idea was about establishing sender legitimacy and building trust gradually, rather than overwhelming recipients. This principle of authenticated communication, of 'knowing your sender,' is precisely what KYV is attempting to enforce for voice calls. It's striking how relevant those earlier thoughts on proactive authentication and avoiding unwanted communication still are today, now manifesting as a regulatory imperative.
Our journey with B2BmessageBlaster.com also brought these issues to the forefront. I remember the challenges Joseph Singh from Sourceguru faced with database blasting, and how Nitin and our team worked to resolve server issues and ensure messages were delivered as intended Issues with sending our database. Similarly, when I worked with Shuklendu Baji and Satish at Sentient Systems on features like 'Influence Policy Makers,' we constantly battled with ensuring the smooth and reliable delivery of messages, understanding that any hitch could lead to frustration Influence Policy Makers. The focus was always on ensuring that legitimate communication reached its target without hindrance, a mirror image of the problem KYV seeks to solve from the receiving end.
Even in the earlier days, working with Revathi on the 'JAM' service, the reliability of SMS gateways and the speed of replies were paramount to user experience. I emphasized then that prompt, trusted communication was crucial for jobseekers, and that any delay or unreliability could deter them from returning to the service JAM. This drive for seamless, verifiable communication underscores the importance of initiatives like KYV today. While it might feel like an added layer of scrutiny, the goal is ultimately to foster a more trustworthy digital environment, allowing us to connect with confidence and filter out the noise. It's about empowering individuals to discern legitimate calls from deceptive ones, echoing my long-held belief in the power of clear, authenticated interaction.
Regards,
Hemen Parekh
Of course, if you wish, you can debate this topic with my Virtual Avatar at : hemenparekh.ai
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